With Oregon legalizing cannabis for medical and recreational use, dispensaries, cannabis marketing companies, and cannabis brands continue to search for consumer insights to help differentiate themselves.
The 2023 Cannabis Consumer Report by Drive Research provides you with unparalleled insights into the perceptions, preferences, and buying behaviors of cannabis consumers, giving dispensaries a unique edge when it comes to product development, marketing, and sales.
With data collected from across Oregon, this report offers a deep understanding of the cannabis landscape that is crucial to building a loyal customer base and remaining profitable in the state.
Oregon Cannabis Buyer Data You Can Expect to Uncover
The Cannabis Consumer Report covers everything from consumer demographics, perceptions, beliefs, and purchasing habits to product preferences and consumption methods.
In the report, we look at…
- How often users are consuming cannabis (and how this will change in the next year)
- Preferences for cannabis strains and consumptions methods
- Where users are purchasing cannabis (and how much)
- How consumers become aware of dispensaries
- Factors that impact a consumer’s cannabis purchase
- Perceived health benefits and drawbacks of using cannabis
- Comparisons to other drug and alcohol usage
- Impact of cannabis in the workplace
Plus, with our easy-to-understand and visually compelling presentation, you'll be able to quickly and easily absorb the information you need to take action.
How Oregon Cannabis Shopper Insights Can Help Your Business
Consumer insights are critical for understanding the needs and preferences of your target audience. Here are a few ways you can use the 2023 Cannabis Consumer Report to improve your business:
1. Optimize your cannabis pricing strategy
Our cannabis shopper insights will help you understand what price points your customers are willing to pay for cannabis to better maximize profitability.
Also, see how cost plays a role in consumers' choice of dispensary and cannabis usage.
2. Create data-driven cannabis marketing campaigns
The Cannabis Consumer report helps businesses understand their target audience better by providing insights into their usage, preferences, and habits.
This information can help you tailor your advertising message and tactics to better resonate with cannabis shoppers, resulting in a more effective advertising campaign.
3. Enhance your product development
We provide insights into the specific types of products your customers are interested in to help cultivators, brands, and dispensaries develop new products or refine existing ones.
This includes consumer preferences for preferred strains and consumption formats (e.g., smoking, edibles, drinks), and more.