With Colorado legalizing cannabis for medical and recreational use, dispensaries, cannabis marketing companies, and cannabis brands continue to search for consumer insights to help differentiate themselves.
The 2023 Cannabis Consumer Report by Drive Research provides you with unparalleled insights into the perceptions, preferences, and buying behaviors of cannabis consumers, giving dispensaries a unique edge when it comes to product development, marketing, and sales.
With data collected from across Colorado, this report offers a deep understanding of the cannabis landscape that is crucial to building a loyal customer base and remaining profitable in the state.
Colorado Cannabis Buyer Data You Can Expect to Uncover
The Cannabis Consumer Report covers everything from consumer demographics, perceptions, beliefs, and purchasing habits to product preferences and consumption methods.
The report features 50+ cannabis industry statistics and trends such as:
- 48% of cannabis consumers use cannabis every day
- 78% of cannabis consumers report their usage will increase or stay the same in the next year
- Cannabis users are over 3X more likely to smoke cannabis than consume edibles
- Price and quality matter most when choosing a cannabis dispensary
- 98% of cannabis consumers report cannabis positively impacting their overall mental health
- Cannabis users believe the plant positively impacts their happiness (98%) & makes them more social (97%)
- 83% of cannabis users would quit or not apply to jobs that required regular drug testing
Plus, with our easy-to-understand and visually compelling presentation, you'll be able to quickly and easily absorb the information you need to take action.
How Our Report Can Help Your Business
Consumer insights are critical for understanding the needs and preferences of your target audience. Here are a few ways you can use the 2023 Cannabis Consumer Report to improve your business:
Optimize your cannabis pricing strategy
Our cannabis shopper insights will help you understand what price points your customers are willing to pay for cannabis to better maximize profitability.
Also, see how cost plays a role in consumers' choice of dispensary and cannabis usage.
Create data-driven cannabis marketing campaigns
The Cannabis Consumer report helps businesses understand their target audience better by providing insights into their usage, preferences, and habits.
This information can help you tailor your advertising message and tactics to better resonate with cannabis shoppers, resulting in a more effective advertising campaign.
Enhance your product development
We provide insights into the specific types of products your customers are interested in to help cultivators, brands, and dispensaries develop new products or refine existing ones.
This includes consumer preferences for preferred strains and consumption formats (e.g., smoking, edibles, drinks), and more.