Month in Review: April 2017 | Market Research Company Rochester, NY

review market research rochesterWe’re excited to welcome spring! While winter proved to be a busy season at Drive Research, we can say without hesitation that spring is too. During April, our focus at Drive Research was to complete and secure several projects, and continue to spread awareness of our team. We attended a lot of local events we’ve had our fair share of giving our “elevator speech”!

Have you heard of Drive Research yet? We’re new the scene in as a market research company serving Rochester, Buffalo, Albany, and Syracuse NY. Our team specializes in market research and provides clients with powerful data to fuel better decision making.

It’s safe to say being part of a start-up is fast paced. Want the inside scoop on what happened at Drive Research this past month? Learn more about what our market research company in Rochester, NY did during April 2017 below.

We love to Bee Local After Hours

On Wednesday, April 11th Emily, Research Analyst and newest member of the team, set out to meet other local professionals with the Greater Baldwinsville Chamber of Commerce (GBCC) at the Bee Local After Hours event. Drive Research loves the opportunity to network with professionals in our hometown. The event was held at Dani’s Dessert and Wine Bar, one of our favorite spots in Baldwinsville, NY.

Emily at the GBCC Bee Local After Hours event

Hello Syracuse CoWorks!

As a start-up we love to capitalize on our perks, like utilizing open workspace in downtown Syracuse! On Wednesday, April 12th we had a blast working at Syracuse CoWorks! Syracuse CoWorks features open-workspace, has plenty of coffee, and is home to several businesses making it great place to connect with local professionals. Thanks to all at Syracuse CoWorks for your warm welcome.

George & Emily at Syracuse CoWorks

Emily was featured in the CNYBJ

We were stoked to see the newest member of our team made the newspaper! Emily Palermo joined Drive Research as a Research Analyst in March 2017. Check out her coverage in The Business Journal below. The CNYBJ features local business news and those on the move in Central New York.

Emily was featured in the local Business Journal newspaper

We broke through with CenterState CEO

On Thursday, April 17th Emily joined CenterState CEO at The Oncenter for the 2017 Annual Meeting. The annual meeting featured the following Business of the Year Winners: The Digital Hyve, M&T Bank,, Catholic Charities of Onondaga County, and Interior Innovations. Congratulations to all! You can listen to Robert Simpson, President of CenterState CEO, discuss his remarks on this year’s break through here. In Emily's professional opinion, she gave the 2017 CenterState CEO Annual Meeting a net promoter score (NPS) rating of +100!

2017 CenterState CEO Annual Meeting

Did you catch our ad? Check it out!

This year, Drive Research worked with the Syracuse International Film Festival to conduct a market research study and strategic planning market research. So, we thought we would place an ad in the Syracuse International Film Festival Spring Fest 2017 program. We may laugh at our own jokes, but we hope you enjoy it too!

Check out our Film Festival program ad

Completed Project Spotlight: Kris-Tech Wire

Drive Research recently completed Voice of Customer (VoC) research with Kris-Tech Wire in Rome, NY. The market research provided by Drive Research gave Kris-Tech Wire essential data to understand customer needs, wants, behaviors, as well as other insight. Overall, the data helped guide the client with customer relationship strategies, marketing ROI, competitive insight, and opportunity areas to further strengthen relationships with end-users and distributors. To learn more about this project, go here.

New Project Spotlight: Hays Regional Airport and Volaire Aviation

Fasten your seatbelt! We are going to Kansas. Hays Regional Airport and Volaire Aviation were new clients welcomed in April from our partnership and friends at Advance Media New York. The organizations will be working with our market research company to conduct intercept surveys with those traveling at the airport and those in the community. Emily is excited to hit the road and provide powerful data needed to fuel insightful decisions!

Contact Drive Research

Drive Research is a market research company in Rochester, NY. Have questions about market research, Voice of Customer (VoC), or customer experience (CX)? All you have to do is ask!

Contact our market research team at [email protected] or call us at 315-303-2040.

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