Market Research Case Studies
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Package Label Test Surveys: How to Inform Decisions on New Packaging Designs
Posted at: 4/6/2021 3:27 PM
This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is
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Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents
Posted at: 4/5/2021 12:30 PM
Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey i
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Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger
Posted at: 3/26/2021 12:30 PM
Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne
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How to Conduct a Senior Loan Officer Survey
Posted at: 2/10/2021 8:54 PM
Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectives
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Case Study: Mothers Participate in Qualitative Research for Kids Learning Games
Posted at: 2/4/2021 5:13 PM
It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years
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How to Conduct a Real Estate Development Feasibility Study
Posted at: 1/15/2021 2:02 PM
Taking the time to conduct a feasibility study before jumping into a new real estate development project is always a good idea. While you may think your idea is brilliant (and it very well might be), it’s always best to determine its feasibility beforehand. Market research can help you secure investments, uncover gaps in the market, realize new target markets, develop marketing strategies, and much more. In this blog post, our feasibility study market research company will explore: The def
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How to Conduct an Online Survey for a Retail Store
Posted at: 12/30/2020 1:30 PM
Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Download our Grocery Shopper Segmentation Report
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Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April
Posted at: 12/18/2020 1:30 PM
As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha
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How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans
Posted at: 12/17/2020 9:32 PM
On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w
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Airport Community Surveys: Process, Example Questions, and Benefits
Posted at: 12/10/2020 1:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. The insights garnered from airport market research create a data-driven marketing and sales strategy to increase the number of travelers. Our travel and tourism market research company recently conducted an airport community survey. This blog post will share our process, example questions, and best practices to ensure your survey
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How to Leverage Surveys and Desk Research for Lead Generation
Posted at: 12/9/2020 1:30 PM
Did you know market research techniques such as surveys and desk research can be leveraged to build leads for your organization? It’s true, some studies have the end goal of identifying potential customers as well as the best ways to reach them. Results don’t get more actionable than that! Foundational methodologies like surveys and desk research can be used to gather information about prospects with a process not unlike your typical customer study. Contact information may be found in public
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How to Conduct a Traveler Survey
Posted at: 12/4/2020 1:30 PM
With ever-changing traveling trends and habits, it is challenging for airlines and airports to provide the best passenger experience. For this reason, traveler surveys have become more popular in the aviation industry. Insights from a traveler survey identify consumer preferences, expectations, and factors of choice when flying. This type of data helps create data-driven marketing, business, and sales strategies. The best way to learn the process for conducting a traveler survey is by learning