Market Research Case Studies

  • Blog: How to Measure the Appeal of a New Product Concept

    How to Measure the Appeal of a New Product Concept

    For a new product to garner the right attention, it needs to be thoroughly reviewed by your ideal target market or those who will actually be using it. Especially with the rise of eCommerce, there is less of a hurdle for bringing a product to market. In fact, recent studies show that 40% of new products “pass the test” and make it to in-person or online shelves. As a result, there is more competition than ever before. Sure, it is easier to make your product accessible to everyone -- but is i

    Read More

  • competitive-rate-analysis-bank-credit-union-market-research

    Competitive Rate Analysis: How Banks & Credit Unions Can Stay Ahead

    Our bank and credit union market research company knows customers care about two things when it comes to choosing a financial institution (FI). These two factors have been uncovered time and time again in past bank and credit union surveys. When choosing a (FI), customers and members care more about: Convenience. This must-have is driven by proximity. Customers want to do business with a bank or credit union which is near their home or work. They want it to be convenient for them if they nee

    Read More

  • Blog: How to Create Click-Worthy Headlines for Your Marketing Campaigns

    How to Create Click-Worthy Headlines for Your Marketing Campaigns

    Developing click-worthy headlines for marketing materials such as Google search or Facebook ads can be difficult. Knowing what to write, and how to write it, is no easy task for even the most experienced marketers. Fortunately, there is a better way to help you develop gripping headlines that deliver the right message. By conducting a headline testing survey with our market research company, Drive Research, we can find the correct words and phrases to help make sure your marketing content i

    Read More

  • Blog: How to Measure the Demand for New Apartment Buildings

    How to Measure the Demand for New Apartment Buildings

    Wondering how developers find out whether there is enough demand to create a new apartment building? Like many business objectives, there's a market research study for that. A market research feasibility study gives insight into competitors, ideal amenities, target market criteria, and pricing. By conducting these studies, companies can glean important information to boost the likelihood of a successful new business venture. Learn more about the objectives, approach, and components of thes

    Read More

  • Unmoderated Research: Step By Step Process for How to Conduct It

    Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u

    Read More

  • How to Conduct an Online Survey with Tea Drinkers

    How to Conduct an Online Survey with Tea Drinkers

    The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve

    Read More

  • Blog: Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke

    Read More

  • Blog: Product Concept Development Survey Questions

    15+ Product Concept Development Example Survey Questions to Steal

    Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b

    Read More

  • Blog Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi

    Read More

  • Blog:Skincare Market Research: How to Test a New Cosmetics Product

    Skincare Market Research: How to Test a New Cosmetics Product

    Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste

    Read More

  • case-study-physician-healthcare-01282019

    Case Study: How to Conduct Market Research with Medical Professionals

    Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci

    Read More

  • Blog: Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio

    Read More