Market Research Case Studies

  • Blog: International Market Research: How to Survey Markets Across the Globe

    International Market Research: How to Survey Markets Across the Globe

    Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &

    Read More

  • Blog: How to Design the Best Product Packaging with an Online Survey

    How to Design the Best Food Product Packaging with Market Research

    Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t

    Read More

  • Blog: How to Boost Advertising Sales with Market Research | Online Survey Company

    How to Boost Advertising Sales with Market Research | Online Survey Company

    In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa

    Read More

  • Blog: This Map Shows the Most Popular Halloween Candy in Every NY DMA

    This Map Shows the Most Popular Halloween Candy in Every NY DMA

    After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo

    Read More

  • Blog: How to Conduct Market Research with Pet Owners

    How to Conduct Market Research with Pet Owners

    It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W

    Read More

  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

    Read More

  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

    Read More

  • Blog: Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve

    Read More

  • Blog: How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. In a recent study conducted by Deloitte, top concerns among healthcare employees included: Organizational culture DE&I (diversity, equity, and inclusion) strategies Consistency with virtual work Leveraging new technologies to enhance productivity  Mental wellness How do

    Read More

  • Blog: How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    When it comes to healthcare market research, finding people who are interested in comfortable about discussing their medical conditions can be a challenge. However, difficult as it may be, it is helpful to learn from this audience as to what they expect and need from medical professionals. Finding research participants to openly discuss their medical conditions can be challenging - but not impossible. We recently recruited IBD patients across the country in order to conduct a pricing study for

    Read More

  • Blog:Improving Grocery Store Checkout Experience with Concept Testing Surveys

    Improving Grocery Store Checkout Experience with Concept Testing Surveys

    The retail grocery shopping sector is one of the most competitive in business. As a result, measuring consumer loyalty can be an elusive thing as shoppers have more options than ever before. There are now grocery delivery services, curbside pickups, and food options just minutes away for customers. One way to stand out from grocery store competitors is by optimizing the in-store experience. Stores want to offer an experience that is memorable, positive, reliable, and fast. Our retail market r

    Read More

  • Blog: How to Measure Employee Satisfaction Within the Engineering Industry

    How to Measure Employee Satisfaction Within the Engineering Industry

    Keeping your employees engaged and satisfied is critical if you plan to grow your engineering company and delight your customers. Conducting an employee survey for your engineering firm is a great tool to understand improvement areas and drivers to overall satisfaction. Better yet, it is an opportunity to show your team you value and care about their feedback. Our employee survey company recently completed a study for an engineering company to accomplish just that. Keep reading to learn about

    Read More