Market Research Case Studies
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Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall
Posted at: 11/15/2021 1:30 PM
Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi
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Skincare Market Research: How to Test a New Cosmetics Product
Posted at: 11/9/2021 1:30 PM
Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste
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Case Study: How to Conduct Market Research with Medical Professionals
Posted at: 11/5/2021 12:30 PM
Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci
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Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?
Posted at: 11/4/2021 12:30 PM
We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio
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Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping
Posted at: 11/3/2021 12:30 PM
Updated Results! See new data from our Black Friday 2023 Survey, here. 'Tis the season for holiday shopping. With Cyber Week 2021 quickly approaching, many are wondering how it will compare to last year's socially distanced holiday season. We asked 1,000 U.S. consumers when, where, and how much they plan on spending during Cyber Week including Black Friday, Small Business Saturday, and Cyber Monday. Highlights from the Black Friday 2021 survey include: Online Black Friday shopping will be
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How to Conduct a Market Growth Study
Posted at: 11/1/2021 12:30 PM
Bank and credit unions are a big business. In fact, nearly 95 percent of U.S. households (approximately 124 million households) have a bank or credit union account. Credit union membership sales techniques are integral to the business. The success of a bank or credit union is built around its members. So how do you increase credit union membership? A great approach is with a market growth study. This type of market research collected feedback from members and non-members to measure key perform
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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How to Design the Best Food Product Packaging with Market Research
Posted at: 10/22/2021 12:30 PM
Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t
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How to Boost Advertising Sales with Market Research | Online Survey Company
Posted at: 10/14/2021 12:30 PM
In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa
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This Map Shows the Most Popular Halloween Candy in Every NY DMA
Posted at: 10/8/2021 12:30 PM
After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo
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How to Conduct Market Research with Pet Owners
Posted at: 10/5/2021 12:30 PM
It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W
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Most Popular Seasonal Coffee Brand by New York State DMAs
Posted at: 10/1/2021 12:30 PM
Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,