Market Research Case Studies

  • Blog: How to Recruit Social Media Influencers for Market Research Studies

    How to Recruit Social Media Influencers for Market Research Studies

    Content creators and bloggers have taken the marketing world by storm. As a result, many brands are turning to social media influencers to promote their brand, products, and services. If you're new to influencer marketing, you likely have a lot of questions. Where do I recruit social media influencers to partner with? How much does influencer marketing cost? How can I build a successful influencer marketing program? We'll ask you one question in return: Who better to answer these questions

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  • two men with masks hitting elbows instead of shaking hands

    In-Person Market Research Isn't Dead - Here's How to Modify for Social Distance

    COVID-19 has impacted every industry, including market research. While there are many benefits to doing virtual research, some projects still require in-person participation to meet requirements. The marketing world never stops, even during a pandemic. In fact, studies have shown that client-agency contact rose by 35% during the peak of COVID in 2020. This case study outlines the steps of a recent automotive recruitment project for in-person research following COVID-19 protocols. For more

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  • Blog: How to Measure the Appeal of a New Product Concept

    How to Measure the Appeal of a New Product Concept

    For a new product to garner the right attention, it needs to be thoroughly reviewed by your ideal target market or those who will actually be using it. Especially with the rise of eCommerce, there is less of a hurdle for bringing a product to market. In fact, recent studies show that 40% of new products “pass the test” and make it to in-person or online shelves. As a result, there is more competition than ever before. Sure, it is easier to make your product accessible to everyone -- but is i

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  • competitive-rate-analysis-bank-credit-union-market-research

    Competitive Rate Analysis: How Banks & Credit Unions Can Stay Ahead

    Our bank and credit union market research company knows customers care about two things when it comes to choosing a financial institution (FI). These two factors have been uncovered time and time again in past bank and credit union surveys. When choosing a (FI), customers and members care more about: Convenience. This must-have is driven by proximity. Customers want to do business with a bank or credit union which is near their home or work. They want it to be convenient for them if they nee

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  • Blog: How to Create Click-Worthy Headlines for Your Marketing Campaigns

    How to Create Click-Worthy Headlines for Your Marketing Campaigns

    Developing click-worthy headlines for marketing materials such as Google search or Facebook ads can be difficult. Knowing what to write, and how to write it, is no easy task for even the most experienced marketers. Fortunately, there is a better way to help you develop gripping headlines that deliver the right message. By conducting a headline testing survey with our market research company, Drive Research, we can find the correct words and phrases to help make sure your marketing content i

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  • Blog: How to Measure the Demand for New Apartment Buildings

    How to Measure the Demand for New Apartment Buildings

    Wondering how developers find out whether there is enough demand to create a new apartment building? Like many business objectives, there's a market research study for that. A market research feasibility study gives insight into competitors, ideal amenities, target market criteria, and pricing. By conducting these studies, companies can glean important information to boost the likelihood of a successful new business venture. Learn more about the objectives, approach, and components of thes

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  • Unmoderated Research: Step By Step Process for How to Conduct It

    Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u

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  • How to Conduct an Online Survey with Tea Drinkers

    How to Conduct an Online Survey with Tea Drinkers

    The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve

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  • Blog: How to Measure the Impact of a PR Crisis on Brand Perception

    How to Measure the Impact of a PR Crisis on Brand Perception

    A public relations (PR) crisis occurs when an unexpected problem puts a company or organization in the way of negative media attention. Whether it be local or national news, a PR crisis can have a direct impact on brand perception. Therefore, if left unaddressed, the "scandal" may permanently damage your business's reputation. The easiest way to measure what impact a company crisis has on consumers' perception of your brand is with a tracker study. The easiest way to measure what impact a c

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  • Blog: Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke

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  • Blog: Product Concept Development Survey Questions

    15+ Product Concept Development Example Survey Questions to Steal

    Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b

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  • Blog Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi

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