Market Research Case Studies

  • executive interviews recruit qualitative recruitment firm

    Case Study: Executive Interviews Recruit | Qualitative Recruitment Firm

    A marketing and communications company recently partnered with Drive Research on a telephone in-depth interview (IDI) recruitment project to study shelf-edge labeling systems. In market research, participants are often recruited ahead of time to participate in more in-depth conversations. Rather than try to have them complete the interview on the spot, pre-recruiting and scheduling a time to complete the interview is considered best practice and offers several benefits. Drive Research is a Qual

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  • case study data analytics loss prevention

    Case Study: Data Analytics and Loss Prevention Industry Survey

    Several times on our market research blog, we've talked about the benefits of using market research for public relations (PR), marketing, and content strategy. Clients across the country are taking advantage of third-party and unbiased B2C and B2B data to back sales efforts. Drive Research has supplied content marketing data for companies like loanDepot, Carbonite, and Sqrrl. The example below is a recently completed online survey project with Agilence, Inc. The company utilized a third-party i

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  • small business show intercept surveys case study

    Case Study: Small Business Show Intercept Surveys

    The Syracuse Small Office Home Office (SOHO) show is an annual event held in Syracuse, NY. It attracts exhibitors and attendees who work for a variety of businesses and organizations in Central New York (CNY). The 2017 event was held at the OnCenter in Downtown Syracuse on May 17. The event lasted from 9:00 a.m. to 5:00 p.m. ET. Drive Research is an intercept survey firm in Syracuse, NY. Objectives The SOHO management team partnered with Drive Research, an intercept survey firm in Syracus

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  • syracuse downtown living tour survey case study

    Case Study: Syracuse Downtown Living Tour Survey

    Although we conduct market research coast-to-coast with our clients, it's always special to work with a local organization. The findings and impact of the market research are impactful for the organization and in this case, the local community as well. Drive Research enjoyed working with the Downtown Committee of Syracuse on this market research project earlier this year. We were glad to be a part of the growth and revitalization of Downtown Syracuse. Drive Research assisted the Downtown Commit

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  • feasibility study condos

    Case Study: Feasibility Study for Condos

    Residential feasibility studies help developers better understand a market, competitive options, and the market demand for residents. Several key components are necessary to provide a comprehensive picture of potential successes and failures of a project. The components involved in a recent condo feasibility study project completed by Drive Research are outlined below. A residential feasibility study can answer key questions for your development project and help guide decisions to acquire fin

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  • case study voice of customer survey for a manufacturer

    Case Study: Voice of Customer (VoC) Survey for a Manufacturer

    Our clients love Voice of Customer (VoC) market research for several reasons. Customer surveys are cost-effective, have a quick turnaround time, and collect quality feedback. The results are immediately actionable and impactful on a manufacturing company. Value and ROI exists well beyond just the feedback you receive. VoC firms can add questions into the survey which collect testimonials from customers for marketing purposes, build an in-house panel, and create a closed-loop process to respond t

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  • case study higher education survey

    Case Study: Higher Education Survey

    Without data, even higher education institutions are forced to make decisions on gut feelings and assumptions. In this case study you'll learn about how a college took the proper approach of collecting feedback from several constituencies (potential students, family, and employers) in order to make fact-based and evidence-based decisions about school naming and rebranding. Online surveys are an excellent way to collect feedback inexpensively and quickly. As a result of the value and return of t

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  • case study mail survey market research

    Case Study: Mail Survey Market Research

    The following blog post shines a spotlight on a recently completed project at Drive Research. We hope this provides some insight on the various ways data and insights are gathered through market research. The methodology needs to be aligned to provide direction and effective decision making. At Drive Research, we specialize in custom research, which makes it important to note that not all projects are alike and can be replicated. The methodology, objectives, questions, and findings are always u

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  • case study syracuse office space survey

    Case Study: Syracuse Office Space Survey

    Objectives of the Market Research An integrated design-build firm partnered with Drive Research to conduct market research with office space tenants in Central New York. The primary goal of the market research was to understand appeal, interest, barriers and demand for office condos or office ownership. The data and feedback was compiled into a comprehensive market analysis report on Downtown Syracuse residential and office space prepared by Drive Research. Specific data was also be fed into di

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  • land use feasibility study upstate ny

    Case Study: Land Use Feasibility Study in Upstate New York

    Objectives of the Market Research 3S Gateway, LLC partnered with Drive Research to conduct a market research feasibility study. This market research aimed to guide 3S Gateway, LLC on the best-use of the 155 acres of land owned across the Thruway from the new del Lago Resort and Casino in Waterloo, NY. The goal of the feasibility study was to help identify feasible options, establish which type(s) of propositions are most viable, and assist in the development of a strategic business case using d

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  • case study home garden show syracuse

    Case Study: Event Surveys at the Home & Garden Show in Syracuse

    Objectives of the Market Research In February 2017, Home Builders & Remodelers of Central New York (HBRCNY) partnered with Advance Media New York and Drive Research to conduct an exit interview survey with attendees to the 2017 Home & Garden Show event. This event was held at the New York State Fairgrounds. The primary goal of the market research was to provide HBRCNY with the necessary data to better understand attendee satisfaction, awareness of marketing sources, improvement areas for the e

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  • case study market research syracuse downtown

    Case Study: Downtown Market Analysis Study | Market Research Syracuse

    Objectives of the Market Research A market analysis study was recently completed for Downtown Syracuse by Drive Research. VIP Structures was the sponsoring client. This market research in Syracuse included several components. A local integrated design-build firm in Syracuse partnered with Drive Research to conduct a market analysis on the Downtown Syracuse market. The market research study provided the client with a comprehensive outlook on 3 separate segments: (1) residential apartments, (2)

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