Market Research Case Studies

  • Case Study: New York Based Museum Uses Surveys to Increase Membership

    Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project

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  • qualitative recruitment with generation z

    How to Recruit Gen Z Participants for Mobile Ethnography Studies

    With each new generation comes new best practices of how to grab their attention and earn their business. This is no different of the newest buyers – Generation Z, or Gen Z for short. Marketing to Gen Z is unlike every generation before them. While this generation often gets a bad reputation for having a short attention span, once a business has demonstrated attention-worthiness, those of Gen Z can become immensely committed and focused. This is where market research comes into play. Market re

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  • power tool users participate in an ethnographic study

    Case Study: Mobile Market Research Firm Recruits Power Tool Users for Ethnographic Study

    When marketing or design businesses are tasked by their clients to include research into their project, a qualitative recruiting market research company is often contacted to help connect them with the right participants for the study. It is not uncommon for the study to be fully executed but simply lack access to the targeted audience. Once partnered with a qualitative recruiting company, the marketing or design company can lean on them to find high-quality participants to complete research ta

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  • winery uses market research for website redesign | computer with wine on the screen

    Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience

    Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues

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  • case study for cold product manufacturer | girl sneezing

    Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups

    Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz

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  • car-dealership-market-survey-report

    2019 Car Dealership Market Survey Report | Automotive Industry Statistics & Analysis

    Drive Research, a national automotive market research company, recently commissioned our 1st Annual 2019 Dealership Study for Central New York (CNY). This type of research is unprecedented in the Syracuse-region and does not exist on a relevant local audience like this for any dealership. With this 2019 car dealership market survey, we set out to answer car dealership’s most challenging business questions including: • How do car buyers budget for their next vehicle purchase or lease? • What is

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  • college-student-focus-group

    College Student Focus Groups | Higher Education Qualitative Recruiting

    As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market research firm can assist. Read more about a recently completed project for college student focus groups in Syracuse, NY. Qualitative Research Objectives A multicultural market research company in New York City hired Drive Research for a colleg

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  • market-research-help-business-more-successful

    How Market Research Can Help Your Business Be More Successful

    Awards, titles, positive reviews, and social shares are common indicators that a business is doing well. While those are great forms of recognition, here at Drive Research, we use market research to measure progress through data and fact-based evidence. Data is important when it comes to measuring a business’ progress because without it, everything is simply based on assumptions. Collecting data allows a business to not only measure progress, but make successful and powerful decisions. In this

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  • What-Consumer-Expenditure-(CEX)-Survey-market-research

    What is a Consumer Expenditure (CEX) Survey? | CEX Company

    Tired of asking what a consumer expenditure survey (CEX) is? Drive Research, a CEX company, has the answer! In the following post, Drive Research will answer: What is a consumer expenditure survey (CEX)? What are the benefits of a consumer expenditure survey (CEX)? How is a consumer expenditure survey (CEX) used? What is an example of a consumer expenditure survey (CEX)? Drive Research, a CEX survey company, outlines the definition, benefits, and examples of conducting consumer expenditure

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  • usability-testing-methods-advantages-market-research

    What is Usability Testing? | Explaining the Definition, Methods, Advantages, and Disadvantages

    Usability testing or user testing is a qualitative market research technique in which participants evaluate a website, application, product, or prototype to test its ease and likelihood of use. This process allows organizations to uncover usability issues, collect explanatory feedback from their target audiences, and measure satisfaction or dissatisfaction with the topic of research. In short, usability research is more about testing a product, website, application, or prototype than testing th

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  • 5-Times-Customer-Feedback-Surveys-Made-us-Laugh-market-research

    5 Times Customer Feedback Surveys Made Us Laugh

    Sending a customer feedback survey on a regular basis is never a bad idea. A customer satisfaction survey offers valuable insight into what drives customer happiness and frustrations, allowing organizations to consistently improve it’s business practices. With the help of a well-constructed customer satisfaction survey, businesses are able to segment and prioritize areas of improvement. The data in turn can support your future marketing strategies through evidence-based insights. Even without ha

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  • approached-analyzing-open-ended-survey-response

    4 Approaches to Analyzing Open-Ended Survey Responses

    You can always learn something interesting when you include an open-ended question in an online survey. They are most beneficial when there is any uncertainty about the answers a respondent might provide to your question. With an open-ended question, researches can give respondents a text box and let them speak their mind. However, the first time you look at all the responses together in the data file, you might have an important question of your own: What is the best approach to analyzing all

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