Market Research Case Studies
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How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback
Posted at: 11/7/2019 4:08 PM
Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly, Drive Research has conducted event surveys for The Great New York State Fair and can easily replicate this process for any county fair in the nation. The Great New York State Fair is a popular end of summer tradition for nearby residents as we
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Case Study: State College Uses a Re-Branding Survey to Test New Name
Posted at: 11/6/2019 3:59 PM
Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere
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Case Study: New York Based Museum Uses Surveys to Increase Membership
Posted at: 10/28/2019 1:28 PM
Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project
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How to Recruit Gen Z Participants for Mobile Ethnography Studies
Posted at: 10/10/2019 1:32 PM
With each new generation comes new best practices of how to grab their attention and earn their business. This is no different of the newest buyers – Generation Z, or Gen Z for short. Marketing to Gen Z is unlike every generation before them. While this generation often gets a bad reputation for having a short attention span, once a business has demonstrated attention-worthiness, those of Gen Z can become immensely committed and focused. This is where market research comes into play. Market re
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Case Study: Mobile Market Research Firm Recruits Power Tool Users for Ethnographic Study
Posted at: 9/27/2019 7:57 PM
When marketing or design businesses are tasked by their clients to include research into their project, a qualitative recruiting market research company is often contacted to help connect them with the right participants for the study. It is not uncommon for the study to be fully executed but simply lack access to the targeted audience. Once partnered with a qualitative recruiting company, the marketing or design company can lean on them to find high-quality participants to complete research ta
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Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience
Posted at: 9/25/2019 7:35 PM
Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues
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Case Study: Adult Learners Recruited to Participate in a Mobile Ethnography Study
Posted at: 9/24/2019 7:22 PM
Mobile technology, such as smartphones and tablets, have evolved rapidly over the past decade. This has not only allowed consumers access to on-the-go communication, but has come to be more of an expectation for many people. In market research, it’s important to make the experience most conducive and easy for the respondent or participant. This assures a participant is very comfortable and willing to provide their honest feedback, which in turn translates to high-quality data clients can rely o
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Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups
Posted at: 9/6/2019 6:16 PM
Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz
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2019 Car Dealership Market Survey Report | Automotive Industry Statistics & Analysis
Posted at: 8/23/2019 2:30 PM
Drive Research, a national automotive market research company, recently commissioned our 1st Annual 2019 Dealership Study for Central New York (CNY). This type of research is unprecedented in the Syracuse-region and does not exist on a relevant local audience like this for any dealership. With this 2019 car dealership market survey, we set out to answer car dealership’s most challenging business questions including: • How do car buyers budget for their next vehicle purchase or lease? • What is
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College Student Focus Groups | Higher Education Qualitative Recruiting
Posted at: 8/20/2019 1:46 PM
As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market research firm can assist. Read more about a recently completed project for college student focus groups in Syracuse, NY. Qualitative Research Objectives A multicultural market research company in New York City hired Drive Research for a colleg
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How Market Research Can Help Your Business Be More Successful
Posted at: 8/15/2019 8:15 PM
Awards, titles, positive reviews, and social shares are common indicators that a business is doing well. While those are great forms of recognition, here at Drive Research, we use market research to measure progress through data and fact-based evidence. Data is important when it comes to measuring a business’ progress because without it, everything is simply based on assumptions. Collecting data allows a business to not only measure progress, but make successful and powerful decisions. In this
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What is a Consumer Expenditure (CEX) Survey? | CEX Company
Posted at: 8/14/2019 7:55 PM
Tired of asking what a consumer expenditure survey (CEX) is? Drive Research, a CEX company, has the answer! In the following post, Drive Research will answer: What is a consumer expenditure survey (CEX)? What are the benefits of a consumer expenditure survey (CEX)? How is a consumer expenditure survey (CEX) used? What is an example of a consumer expenditure survey (CEX)? Drive Research, a CEX survey company, outlines the definition, benefits, and examples of conducting consumer expenditure