Market Research Case Studies
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How to Conduct Student Focus Groups | Market Research Company
Posted at: 6/19/2020 12:30 PM
Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y
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How Will COVID-19 Impact New York Travel and Tourism in 2020?
Posted at: 5/14/2020 12:30 PM
As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is
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Top 10 Findings From the Central New York Beer Survey | Drive Research
Posted at: 5/10/2020 12:30 PM
We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to
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57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?
Posted at: 5/7/2020 12:00 PM
In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,
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How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company
Posted at: 4/30/2020 12:30 PM
There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look
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How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics
Posted at: 4/24/2020 12:30 PM
Trends of grocery shopping in the United States continue to evolve each year. As a fast-moving consumer goods (FMCG) company, it is important to stay up to date on shopper’s habits, preferences, perceptions, and more. An easy way to collect unique, market data as it relates to your industry and brand is conducting regular market research. Consumer goods market research will help you stay competitive and identify trends before they come to fruition. Recently, our consumer behavior research comp
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Food Product Development: The Best Way to Test Market a New Food Product
Posted at: 4/24/2020 12:30 PM
There are a lot of logistics that go into in-person research like focus groups, intercept surveys, and interviews. Oftentimes, consumer packaged goods (CPG) organizations forget about ways food product research can be conducted remotely. In fact, our market research company can argue that remote or in-home research can provide CPG companies with more realistic, and insightful data from their test markers. Of course, every project and company is different. There are pros and cons of doing resea
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How to Conduct a Non-Enrollment Survey | Higher Education Market Research
Posted at: 4/20/2020 12:30 PM
The higher education space can be extremely competitive for colleges and universities. This is especially true for niche programs with only a few key players in the market. How, though, does an institution separate itself from competitors in the eyes of prospective students? This is a question our higher education market research company aimed to answer for an Upstate New York college in a recent study. In this case, the best approach was to speak directly with individuals who expressed intere
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Future of Banking Technology: Is Your Bank or Credit Union Prepared?
Posted at: 4/15/2020 1:30 PM
When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)
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How to Conduct a Community Survey as a Local Business
Posted at: 4/11/2020 12:30 PM
When was the last time you took a pulse of stakeholder feedback for your local business? It is essential to cyclically gauge brand metrics such as awareness, perception, and satisfaction – especially for small to midsize businesses (SMB)! Keeping a tab on customers, recent visitors, and the general community will ensure your organization has a roadmap to meeting its strategic goals. Organizations such as nonprofits, museums, and local attractions particularly benefit from understanding expecta
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Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers
Posted at: 4/4/2020 12:30 PM
A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound
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Case Study: How to Conduct an Online Survey for an Airport
Posted at: 3/11/2020 12:30 PM
Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ