Market Research Case Studies

  • Blog: Product Concept Development Survey Questions

    15+ Product Concept Development Example Survey Questions to Steal

    Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b

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  • Blog Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi

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  • Blog:Skincare Market Research: How to Test a New Cosmetics Product

    Skincare Market Research: How to Test a New Cosmetics Product

    Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste

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  • case-study-physician-healthcare-01282019

    Case Study: How to Conduct Market Research with Medical Professionals

    Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci

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  • Blog: Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio

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  • Blog: Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping

    Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping

    Updated Results! See new data from our Black Friday 2022 Survey, here. 'Tis the season for holiday shopping. With Cyber Week 2021 quickly approaching, many are wondering how it will compare to last year's socially distanced holiday season. We asked 1,000 U.S. consumers when, where, and how much they plan on spending during Cyber Week including Black Friday, Small Business Saturday, and Cyber Monday. Highlights from the Black Friday 2021 survey include: Online Black Friday shopping will be

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  • Blog: How to Conduct a Market Growth Study

    How to Conduct a Market Growth Study

    Bank and credit unions are a big business. In fact, nearly 95 percent of U.S. households (approximately 124 million households) have a bank or credit union account. Credit union membership sales techniques are integral to the business. The success of a bank or credit union is built around its members. So how do you increase credit union membership? A great approach is with a market growth study. This type of market research collected feedback from members and non-members to measure key perform

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  • Blog: International Market Research: How to Survey Markets Across the Globe

    International Market Research: How to Survey Markets Across the Globe

    Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &

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  • Blog: How to Design the Best Product Packaging with an Online Survey

    How to Design the Best Food Product Packaging with Market Research

    Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t

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  • Blog How Alcohol Brands Can Conduct Market Research with Target Consumers

    How Alcohol Brands Can Conduct Market Research with Target Consumers

    If you work in the alcohol industry, you’re probably well aware of the craze around hard seltzer. For context, studies found that over half of all alcohol consumers in the United States drink hard seltzer at least once a week (55%). As a result of this staggering percentage, many new brands are popping up every day with a new twist hard seltzer. Some claim to have fewer calories, fewer carbs, no sugar, more antioxidants – you name it. We also have existing brands such as Bud Light and Michel

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  • Blog: How to Boost Advertising Sales with Market Research | Online Survey Company

    How to Boost Advertising Sales with Market Research | Online Survey Company

    In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa

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  • Blog: How to Conduct Market Research with Cannabis Consumers

    How to Conduct Market Research with Cannabis Consumers

    The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked from cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed?  How can we effectively advertise to our target audience? Conducting market research

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