Market Research Case Studies

  • Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM) | Drive Research

    Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM)

    Wondering how a customer survey can be used to boost online review scores? Market research to the rescue! In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also gather testimonials and reviews from customers who reported being highly satisfied. It seems like a great way to tackle two objectives through one customer survey, right? Drive Research, a customer survey company, understands the real value 

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  • brand equity community credit union case study with drive research

    Case Study: How to Run a Brand Equity Study for a Community Credit Union

    Wondering why credit unions use market research and if it is necessary for your branch? Credit union market research assists financial institutions fuel marketing and strategies, learn more about member/potential member needs, understand member/potential member personas, and find new members. Getting started with credit union market research may seem like a daunting task. It can be helpful to partner with a bank and credit union market research company to assist with implementing a study specif

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  • Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile with Drive Research

    Case Study: Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile

    A market survey is a great way for organizations to understand the general population or target market area of where they offer their products or services. A ridesharing app understood the benefit of this methodology by surveying their untapped market of non-customers in Santiago, Chile. By surveying not only customers but non-customers too, an organization is able to maximize their available business opportunities and expedite growth. A simple market survey can help answer exactly what a gener

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  • How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback with Drive Research

    How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback

    Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly, Drive Research has conducted event surveys for The Great New York State Fair and can easily replicate this process for any county fair in the nation. The Great New York State Fair is a popular end of summer tradition for nearby residents as we

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  • State College Uses a Re-Branding Survey to Test New Name with Drive Research

    Case Study: State College Uses a Re-Branding Survey to Test New Name

    Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere

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  • Case Study: New York Based Museum Uses Surveys to Increase Membership

    Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project

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  • qualitative recruitment with generation z

    Case Study: Market Research Firm Recruits Gen Z Participants for Mobile Ethnography Project

    With each new generation comes new best practices of how to grab their attention and earn their business. This is no different of the newest buyers – Generation Z, or Gen Z for short. Marketing to Gen Z is unlike every generation before them. While this generation often gets a bad reputation for having a short attention span, once a business has demonstrated attention-worthiness, those of Gen Z can become immensely committed and focused. This is where market research comes into play. Market re

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  • power tool users participate in an ethnographic study

    Case Study: Mobile Market Research Firm Recruits Power Tool Users for Ethnographic Study

    When marketing or design businesses are tasked by their clients to include research into their project, a qualitative recruiting market research company is often contacted to help connect them with the right participants for the study. It is not uncommon for the study to be fully executed but simply lack access to the targeted audience. Once partnered with a qualitative recruiting company, the marketing or design company can lean on them to find high-quality participants to complete research ta

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  • winery uses market research for website redesign | computer with wine on the screen

    Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience

    Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues

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  • case study for cold product manufacturer | girl sneezing

    Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups

    Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz

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  • car-dealership-market-survey-report

    2019 Car Dealership Market Survey Report | Automotive Industry Statistics & Analysis

    Drive Research, a national automotive market research company, recently commissioned our 1st Annual 2019 Dealership Study for Central New York (CNY). This type of research is unprecedented in the Syracuse-region and does not exist on a relevant local audience like this for any dealership. With this 2019 car dealership market survey, we set out to answer car dealership’s most challenging business questions including: • How do car buyers budget for their next vehicle purchase or lease? • What is

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  • college-student-focus-group

    College Student Focus Groups | Higher Education Qualitative Recruiting

    As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market research firm can assist. Read more about a recently completed project for college student focus groups in Syracuse, NY. Qualitative Research Objectives A multicultural market research company in New York City hired Drive Research for a colleg

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