Market Research Case Studies

  • Blog: This Map Shows the Most Popular Halloween Candy in Every NY DMA

    This Map Shows the Most Popular Halloween Candy in Every NY DMA

    After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo

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  • Blog: How to Conduct Market Research with Pet Owners

    How to Conduct Market Research with Pet Owners

    It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W

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  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

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  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

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  • Blog: Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve

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  • Blog: How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. In a recent study conducted by Deloitte, top concerns among healthcare employees included: Organizational culture DE&I (diversity, equity, and inclusion) strategies Consistency with virtual work Leveraging new technologies to enhance productivity  Mental wellness Ho

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  • Blog: How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    When it comes to healthcare market research, finding people who are interested in comfortable about discussing their medical conditions can be a challenge. However, difficult as it may be, it is helpful to learn from this audience as to what they expect and need from medical professionals. Finding research participants to openly discuss their medical conditions can be challenging - but not impossible. We recently recruited IBD patients across the country in order to conduct a pricing study for

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  • Blog: Ultimate Guide to Recruiting Participants for Qualitative Research

    Ultimate Guide to Recruiting Participants for Qualitative Research

    A critically important piece of qualitative research is recruiting reputable, high-quality participants. Why is this? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of qualitative research methods represents a much larger target audience in which a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes

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  • Blog:Improving Grocery Store Checkout Experience with Concept Testing Surveys

    Improving Grocery Store Checkout Experience with Concept Testing Surveys

    The retail grocery shopping sector is one of the most competitive in business. As a result, measuring consumer loyalty can be an elusive thing as shoppers have more options than ever before. There are now grocery delivery services, curbside pickups, and food options just minutes away for customers. One way to stand out from grocery store competitors is by optimizing the in-store experience. Stores want to offer an experience that is memorable, positive, reliable, and fast. Our retail market r

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  • Blog: How to Measure Employee Satisfaction Within the Engineering Industry

    How to Measure Employee Satisfaction Within the Engineering Industry

    Keeping your employees engaged and satisfied is critical if you plan to grow your engineering company and delight your customers. Conducting an employee survey for your engineering firm is a great tool to understand improvement areas and drivers to overall satisfaction. Better yet, it is an opportunity to show your team you value and care about their feedback. Our employee survey company recently completed a study for an engineering company to accomplish just that. Keep reading to learn about

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  • Blog: What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    Across the globe, automakers everywhere are embracing the adoption of electric vehicles. But what about car buyers? Our national market research company based in Syracuse, New York posed this same question in a recent survey. Below we share survey findings where we compare opinions and preferences of Syracuse car drivers to a national audience. If you are interested in taking a closer look at nationally representative results, read Are Electric Vehicles the Future? Survey Reveals More Than Ha

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  • Blog: How to Conduct a Beverage Development Market Research Study

    How to Conduct a Beverage Development Market Research Study

    With consumer trends constantly evolving, brands need to adjust their strategy and their products to keep up. Market research is a valuable tool for brands to ensure they are staying relevant in the ever-changing market. For example, one leading manufacturer of carbonated soft drinks partnered with our research firm to conduct a two-part taste testing market research study of a new product. In this case study, Drive Research outlines details of the beverage development market research study in

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