Market Research Case Studies
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Package Testing Market Research & How to Conduct It
Posted at: 4/18/2024 12:30 PM
Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is to put your new design to the test in a package testing market research project. Don’t expect a clear-cut answer on which design is outright best, but do anticipate receiving the tools needed to prom
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Market Research With Tech Pros: How to Recruit Them?
Posted at: 3/27/2024 12:30 PM
In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors. From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore