Physicians are one of the most difficult to reach and expensive audiences to research. Their time is extremely valuable. If your organization needs to conduct a survey or market research with this group, it is critical to ensure you are doing things the right way.
Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare survey company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries.
This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive decisions and form strategic paths for product development and adoption.
Need to understand behavior and trends in the healthcare space?
Conduct a survey with your targeted physicians.
The following healthcare survey case study highlights the key pieces of the market research. This includes objectives, approach, and outcomes.
Drive Research was a healthcare market research company hired by a healthcare brand and a content marketing agency to conduct a survey. Drive Research was hired to conduct a market research project. The objectives of the market research included uncovering market trends for the prescription of a specific biomarker test with (1) Cardiologists and (2) Emergency Physicians.
These and other secondary objectives were addressed in this market research. The data and findings from the market research guided the content marketing agency and the client with fact-based and evidence-based decisions.
To address the objectives at-hand, Drive Research recommended the following market research approach for the project. Drive Research recommended using: (1) qualitative in depth interviews (IDIs) conducted via phone with Cardiologists and Emergency Department (ED) Physicians in the U.S. and (2) a quantitative online survey sent to Cardiologists and Emergency Department (ED) Physicians in 6 countries including the U.S., U.K., France, Germany, Spain, and Italy.
The global healthcare survey was conducted in a total of 6 countries including the United States, United Kingdom, France, Italy, Spain, and Germany. The survey was translated into each language for the respondents.
A total of 8 in-depth interviews with Cardiologists and Emergency Physicians in the U.S. were completed as part of a qualitative soft-launch of the survey. These interviews were completed from December 5 through December 10, 2018.
The qualitative interviews identified potential issues with the wording of the survey questions and additional topics which were considered for the quantitative survey launch. The goal of the pre-test was to ensure the quantitative survey was ready for a full global launch.
Respondents were screened based on the following criteria: (1) specialize in either cardiology or the emergency department, (2) been practicing at least one year in their current role, (3) primarily practice in the U.S., U.K., France, Germany, Spain, or Italy, and (4) currently using or would consider using NTproBNP testing if it were available to them.
Fieldwork for the online survey began on December 19, 2018 and lasted through January 8, 2019. The survey consisted of 23 questions and took respondents approximately 5 minutes to complete.
A total of 300 responses were collected (50 in each of the 6 countries). Soft quotas were also established to ensure a relatively even mix of Cardiologists and Emergency Physicians. The survey was translated into each native language for the 6 countries prior to launch.
This offers a +/- 5.7% margin of error for a survey to a random population of Cardiologists and Emergency Physicians at the 95% confidence level. This means if the survey were conducted 100 times, 95 of out 100 times the results would yield within +/- 5.7% of the stated totals in this report.
Although the results for the healthcare market research survey remain confidential with the clients all of the objectives were answered with the data collected from the survey. A comprehensive report was created for the client with an executive summary of themes, physician persona, and an infographic. The appendix of question by question results included a breakdown of responses by country, role, and tenure.
The following objectives of the cardiologist and ED physician survey were addressed:
(1) What types of natriuretic peptide tests are ordered?
(2) How important are the tests?
(3) What else do we know about BNP testing?
(4) What are the barriers to using tests?
(5) How has Entresto impacted usage?
(6) What factors influence switching to NTproBNP?
(7) What drugs impact BNP testing?
(8) What does the future hold for testing?
(9) Who was the audience for the healthcare survey?
Contact Our Market Research Company
Drive Research is a healthcare survey company in New York. We work with organizations to manage new product development surveys, physician surveys, and healthcare market research. Questions about how we can help you? Contact us below.
① Email us at firstname.lastname@example.org
② Call us at 888-725-DATA
④ Text us at 315-303-2040