Market Research Case Studies

  • How to Conduct a Survey with Nurses

    Last year, it was found that enrollment in nursing programs rose by over 3%. This came at a welcome time, as it was unclear how COVID-19 would affect the future of nursing. This post will discuss conducting online surveys with nurses by outlining a case study of a project completed by our healthcare market research company. The main focus is not simply on nursing as a career, but on factors surrounding nursing education. Market research is an excellent way to provide your team with statistic

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  • Blog: How to Conduct Market Research with Military Veterans

    How to Conduct Market Research with Military Veterans

    While almost everyone knows a military veteran, this audience can be tricky to reach and recruit for market research. Especially on a large scale! Luckily for one client who contacted Drive Research, our team has experience with this audience and knows just how to reach them. This case study outlines the step-by-step process for our most recent veteran recruitment project. Step 1: The Kickoff Once a signed contract is in place, our market research firm held a 30-minute kickoff meeting to

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  • Blog: How to Analyze Quantitative Survey Data: Reporting to the Maximum

    How to Analyze Quantitative Survey Data: Reporting to the Maximum

    Analyzing long surveys with endless amounts of data is intimidating, even for the best market researchers. Largely due to the time and attention required for a solid review, extracting the most relevant information from quantitative survey data is a time-consuming process–but for good reason. “Quantitative” refers to broad-scale research – think the bigger picture. There are many common forms of quantitative research we could talk about, but for now, we’ll stick to online surveys. Recently,

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  • Blog: kids laying and laughing in the grass

    How to Get More Members for Kids Programs and Youth Organizations

    After facing changes due to COVID-19 and returning to the new normal, making new friends is an important topic for many parents. So much so, PBS provided tips for parents to help their child(ren) make friends as children's social worlds are expanding again. Luckily for parents and caregivers, there are several different afterschool programs, extracurriculars, and youth classes to help the social development of young children. Consequently, this can mean a lot of competition for nonprofit org

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  • Blog: Name Testing a Healthcare Product or Service

    Name Testing a Healthcare Product or Service

    You are likely never short of ideas when naming a product or service in healthcare. You can spend weeks or months with your internal teams fine-tuning the name and figuring out the best path forward. However, some brands fail to realize that your buyers, not your sellers, determine the best product or service name. Although you may have arrived at an internal consensus, it is always essential to conduct market research to get feedback from your buying audience – whether that be doctors, phys

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  • Blog: Market Research with Small Business IT Decision-Makers

    Market Research with Small Business IT Decision-Makers

    Looking for detailed feedback from IT decision-makers on an upcoming product or service launch? Market research is a great fit! When launching a new product for IT decision-makers, questions from developers may include: How appealing is this new product and why? What benefits of this new product are most appealing? Are there any benefits that aren’t currently mentioned that should be included? What barriers to using the new product exist and why? A recently completed research interview proj

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  • Blog: How to Conduct a Diversity and Inclusion Survey

    How to Conduct a Diversity and Inclusion Survey

    Being a diverse and inclusive organization means employing people with various demographics and characteristics. It is extremely important for every business to achieve a broader perspective on its culture and hiring processes. In fact, 57% of employees want to see their company increase diversity. However, measuring employee diversity and equality, while important, is a challenge for most organizations. It is a sensitive topic that must be handled appropriately. As a result, many companie

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  • Blog: Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Social media vloggers, bloggers, and influencers are one of the more popular audiences in research lately. Lucky for many of our clients, Drive Research is highly experienced in recruiting this audience. When an agency reached out to us on behalf of a large international video tech/equipment brand, we knew we were the right fit for the project. This case study blog outlines our step-by-step process of recruiting YouTubers and vloggers. Project Overview Our goal was to recruit 10 social m

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  • Blog: Concept Testing a New Healthcare Product with Doctors

    How to Test a New Healthcare Product Concept with Doctors

    There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best mark

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  • Raising the Awareness of a Nonprofit Business [With Examples]

    Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde

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  • Blog: How to Create Effective Supermarket and Grocery Store Ads

    How to Create Effective Supermarket and Grocery Store Ads

    Supermarkets and grocery stores receive a large amount of in-person foot traffic. And with over 60% of in-store shoppers open to buying a new brand, it makes them a prime audience for an effective advertising campaign. That being said, there are many moving parts to creating successful supermarket and grocery store ads. Compelling ad copy, purposeful imagery, and a well-designed layout all play a role in capturing consumers’ attention. To assure all elements of your marketing campaign work

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  • Blog: eCommerce User Experience: How to Increase Online Traffic & Sales

    eCommerce User Experience: How to Increase Online Traffic & Sales

    Everyone knows the saying, "don't judge a book by its cover." Unfortunately, this is not the case for websites, apps, and other platforms. Users make snap judgments when they visit an online site as soon as a page loads. In fact, it takes about 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. And 88% of users are less likely to return to a website after a bad user experience. The bottom line: eCommerce sites need to invest more mone

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