Market Research Case Studies
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How to Recruit Influencers for Market Research
Posted at: 10/10/2023 12:30 PM
Content creators and bloggers have taken the marketing world by storm. As a result, many brands are turning to social media influencers to promote their brand, products, and services. Recruiting influencers for market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-dr
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Restaurant Focus Groups: Your Recipe for Success
Posted at: 10/6/2023 12:30 PM
In the ever-evolving landscape of the culinary world, understanding the preferences of your customers is incredibly important. Enter: Restaurant focus groups. These curated groups of diners offer a direct line into the minds (and palates) of your target audience, providing insights that can transform your eatery into a dining destination of choice. In this blog post, our restaurant market research company explores focus groups: what they are, their value in the restaurant industry, and exam
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Copy Testing Surveys: How to Use Data-Driven Copywriting
Posted at: 9/18/2023 12:30 PM
In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin
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Recruiting Participants for Market Research [2024 Guide]
Posted at: 9/14/2023 12:30 PM
A critically important piece of market research is recruiting reputable, high-quality participants. But why? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of market research methods represents a much larger target audience that a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes, step-by-step pro
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Skincare Statistics and Trends in 2023
Posted at: 8/24/2023 12:30 PM
In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist
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Market Research with Alternative Medicine Patients
Posted at: 8/17/2023 12:30 PM
Alternative and complementary medicine is not that far out of the norm for the United States. In fact, studies show 38% of adults use some form of complementary and alternative medicine that's nearly half! With this on the rise, many healthcare professionals are looking to conduct market research with alternative medicine patients to learn more about their preferences, factors in choosing providers, and more. All with the intention of using the data to drive decision-making. For instance, ou
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Brand Naming Research: How to Choose the Best Business Name
Posted at: 8/1/2023 12:30 PM
Finding the perfect business name is no easy feat, and it requires a strategic approach that combines creativity, market research, and a deep understanding of your brand's values and objectives. In this blog post, we will walk you through the essential steps of brand naming research, providing valuable insights and practical tips to help you make an informed decision that resonates with your audience and sets you apart from the competition. Interested in conducting brand naming research? Dri
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Conducting a Diversity and Inclusion Survey [+ Example Questions]
Posted at: 7/7/2023 12:30 PM
Conducting a diversity and inclusion survey is a powerful tool for organizations seeking to create a more inclusive and equitable workplace or community. By gathering valuable data on the representation, experiences, and perceptions of different groups, these surveys provide insights that can inform strategic initiatives, policies, and programs. In this blog post, we will explore the importance of conducting a diversity and inclusion survey and provide you with the step-by-step survey proces
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Conducting Market Research for Alcohol Brands [With Examples]
Posted at: 6/13/2023 12:39 PM
Market research is a vital tool for alcohol brands seeking to understand their target consumers, identify emerging trends, and make data-driven decisions in a highly competitive industry. With ever-evolving consumer preferences and a dynamic market landscape, conducting thorough research is crucial to gain a competitive edge. From surveys and focus groups to observational research, this blog post explores the various market research methods available to alcohol brands and highlights their va
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![Blog: Conducting Qualitative Research in Healthcare [With Examples]](/media/5522/healthcare-and-medical-concept.jpg)
Qualitative Research in Healthcare [Types, Examples, & Challenges]
Posted at: 6/8/2023 12:30 PM
In the dynamic landscape of healthcare, understanding the intricate nuances of patient or doctor experiences, perceptions, and behaviors is crucial. While quantitative research provides valuable measurable data, it often falls short of capturing the depth and complexity of these aspects. This is where qualitative research in healthcare emerges as a powerful tool. It offers deeper feedback that can inform decision-making, improve service delivery, and enhance patient-centered care. In this b
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Casino Customers Surveys: 5 Steps to a Winning Study
Posted at: 4/12/2023 12:30 PM
In today's highly competitive casino industry, understanding customer preferences and behavior is crucial for casinos to stay ahead of the curve. Casino customer surveys help to understand visitor preferences & behaviors to remain ahead in a competitive industry. This article shares how to survey casino members and customers. One way to gain valuable insights into the minds of casino goers and gamers is through customer satisfaction surveys. Casino customer surveys can help your entertainment ce
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How to Conduct Market Research with Cannabis Users
Posted at: 4/9/2023 12:30 PM
The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked by cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed? How can we effectively advertise to our target audience? Conducting market research w