Market Research Case Studies

  • focus-group-recruitment-hosting-facility-case-study

    Case Study: Focus Group Recruitment and Hosting Facility

    Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?" We also get this question a lot, "Can I learn more about the Drive Research focus group facility?" Safe to say the answer to both questions are YES! Recently, a research company reached out to Drive Research to help recruit for a focus group project and use the our focus group facility. Learn more about this project and outcomes for this focus group study! Drive Resear

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  • Case-Study-Airport-Uses-Intercept-Surveys-Mobility-Analytics-Create-Customer-Personas

    Case Study: Airport Uses Intercept Surveys and Mobility Analytics to Create Customer Personas

    The airport and airline industry is faced with many unique challenges when it comes to marketing their location or service. Oftentimes, consumers choose which airport to use based on convenience and proximity to where they are traveling from or traveling to. Another key factor for travelers choosing an airline is the cost of airfare in comparison to other area airports. The caveat here is the cost of airfare is not controlled by the airport. With the cost of airfare out of their control, how do

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  • Phone-Surveys-Have-Place-Market-Research

    Do Phone Surveys Still Have a Place in Market Research? | Phone Survey Company

    With an increasing number of households ditching their landline phones, are phone surveys a lost cause? Although response rates have decreased throughout recent years, phone data collection has proven to still have a worthwhile place in market research. Phone surveys are useful when it comes to targeting specific, hard-to-reach audiences, allow for a more personalized survey experience, and produce high-quality responses. In this blog post, our phone survey company will dive deeper into the ben

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  • findings-cny-wine-survey-drive-research

    10 Findings from the Central New York Wine Survey | CNY Wine Survey Results

    Summer is in full swing in Central New York. This means it's prime time to visit local wineries and (of course) drink wine! Wondering what Central New Yorkers say their favorite type of wine is? Or their favorite Finger Lakes winery? How much money are residents of CNY most likely to spend on one bottle of wine? Drive Research, a market research company in Syracuse, has data to answer these questions and more! Project Background Drive Research just wrapped up the 2019 CNY wine survey. The sur

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  • case-study-credit-union-member

    Case Study: Credit Union Uses Market Research to Increase New Members

    A common challenge across all types of organizations is acquiring new business while keeping existing customers happy and loyal. Specifically, banks and credit unions struggle to maintain steady business development because of the perceived notion of, "It's too much of a hassle to switch banks." A great way banks and credit unions can overcome this perception is by using market research to speak with non-customers or the general public. By partnering with a market research company who specializ

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  • case-study-client-satisfaction-survey-fundraising-06182019

    Case Study: Client Satisfaction Survey for Fundraising Organization

    Most businesses check in with their clients from time to time to maintain their relationships and informally assess client needs. However, what if you are looking for a more holistic view of client satisfaction? You won't find this information easily through courtesy emails and phone calls. To really understand how your clients feel, you might want to consider partnering with a market research company to conduct a client satisfaction survey. By using a third party to speak with your clients, or

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  • case-study-employee-engagement-survey

    Case Study: Employee Engagement Survey for a Manufacturing Company

    Have you ever heard the saying, "if you don't appreciate your customers, someone else will." While this a great piece of advice, there is an audience you may be undervaluing that could lead to the decline in sales and office morale. Your employees! An employee engagement survey tests the level of passion, enthusiasm, and commitment an employee has to it's organization. If employees do not feel they are valued, they will not serve as company advocates to your customers. Worse, they might leave y

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  • case-studies-impact-digital-media-children-06042019

    Impact of Digital Media on Children | Educational Assessment Case Study

    Over the past decade, the complexity of technology inside and outside of the classroom has evolved dramatically. This increased access to technology has educators incorporating learning media into their lesson plans by integrating elements of technology and gaming as an educational tool for students. There is no question, the use of computers and tablets offer a more direct line of communication and creative approach to the classroom. However, do these electronic devices result in a higher lear

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  • it-industry-case-studies-05282019

    C-Level IT Decision-Maker Survey | IT Industry Case Study

    Our IT market research company recently worked with an advertising agency and national network provider to conduct a survey with C-level IT decision-makers. This IT industry case study details the objectives, audience, approach, and outcome of the interviews. Drive Research was able to assist the brand in qualitative recruiting, moderating the interviews, and preparing a top-line summary report of the IT industry survey findings. Drive Research recently completed a project, conducting survey

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  • personal-injury-attorney-market-research-case-study-05202019

    Personal Injury Attorney Survey | Market Research Case Study

    Our personal injury attorney survey company recently completed a market research project with a law firm. Our attorney market research company used a two-pronged approach to collect both quantitative (measurable) and qualitative (exploratory) feedback. The combination of these two approaches provided the personal injury lawyer with insights and direction to assist with branding and strategy. This article highlights the key points of the survey process. Learn how our market research survey co

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  • finding-cny-st-patricks-day-case-study-03152019

    Top 10 Findings from the Central New York St. Patrick’s Day Parade Survey

    St. Patrick’s Day is coming up, and we’re excited to have something to celebrate in the midst of another Central New York winter. What will the annual parade look like for Central New Yorkers this year? We have some data that will help paint a picture.s Drive Research, a Syracuse-based market research company, just wrapped up its second annual CNY St. Patrick’s Day Parade survey which asked questions to area residents about their thoughts and typical activities surrounding the annual parade. Th

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  • home-energy-utilities-focus-group-case-study-02272019

    Home Energy and Utilities Focus Groups | Case Study

    It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals were paired with a qualitative recruit where Drive Research was charged with recruiting specific individuals to participate in the market research study. Learn more about one of the most recent projects here. Drive Research recently completed ho

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