Market Research Case Studies
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Impact of Digital Media on Children | Educational Assessment Case Study
Posted at: 6/4/2019 3:00 PM
Over the past decade, the complexity of technology inside and outside of the classroom has evolved dramatically. This increased access to technology has educators incorporating learning media into their lesson plans by integrating elements of technology and gaming as an educational tool for students. There is no question, the use of computers and tablets offer a more direct line of communication and creative approach to the classroom. However, do these electronic devices result in a higher lear
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C-Level IT Decision-Maker Survey | IT Industry Case Study
Posted at: 5/28/2019 2:15 PM
Our IT market research company recently worked with an advertising agency and national network provider to conduct a survey with C-level IT decision-makers. This IT industry case study details the objectives, audience, approach, and outcome of the interviews. Drive Research was able to assist the brand in qualitative recruiting, moderating the interviews, and preparing a top-line summary report of the IT industry survey findings. Drive Research recently completed a project, conducting survey
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Personal Injury Attorney Survey | Market Research Case Study
Posted at: 5/20/2019 6:59 PM
Our personal injury attorney survey company recently completed a market research project with a law firm. Our attorney market research company used a two-pronged approach to collect both quantitative (measurable) and qualitative (exploratory) feedback. The combination of these two approaches provided the personal injury lawyer with insights and direction to assist with branding and strategy. This article highlights the key points of the survey process. Learn how our market research survey co
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E-commerce Market Research Company | Case Study
Posted at: 3/22/2019 3:44 PM
Drive Research recently completed a study with an e-commerce company who obtained over 500,000 unique visitors per day to the site. The e-commerce website aggregates content from other national and state websites to create a single source of information for users. The client offers several valuable third-party add-ons and services sold to the site user. This post is a summary of the project conducted by our e-commerce market research company in New York. Our team worked with the client to creat
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Top 10 Findings from the Central New York St. Patrick’s Day Parade Survey
Posted at: 3/15/2019 3:01 PM
St. Patrick’s Day is coming up, and we’re excited to have something to celebrate in the midst of another Central New York winter. What will the annual parade look like for Central New Yorkers this year? We have some data that will help paint a picture.s Drive Research, a Syracuse-based market research company, just wrapped up its second annual CNY St. Patrick’s Day Parade survey which asked questions to area residents about their thoughts and typical activities surrounding the annual parade. Th
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Home Energy and Utilities Focus Groups | Case Study
Posted at: 2/27/2019 7:45 PM
It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals were paired with a qualitative recruit where Drive Research was charged with recruiting specific individuals to participate in the market research study. Learn more about one of the most recent projects here. Drive Research recently completed ho
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Home Equity and Mortgage Experience Survey | Case Study
Posted at: 2/25/2019 7:37 PM
Drive Research recently completed an online survey with a regional multi-state bank to understand the home equity and mortgage experiences of customers. Decision-making of homeowners around lending, including preferences and concerns, was a main focus in the study. Also addressed was the comfort level with emerging lending technology solutions available to customers. Learn more about the objectives, market research approach, and outcomes were for this project in this case study overview. This
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Case Study: Market Research to Re-brand an AEC Company
Posted at: 2/6/2019 6:23 PM
Drive Research recently completed a rebranding study for a local architecture, engineering, and construction company in partnership with an advertising agency. The market research was used as a foundational piece for next steps with the branding, marketing, and messaging. This market research blog post highlights the objective, process, and outcomes of the project. Drive Research works with a number of architecture, engineering, and construction (AEC) firms in Central New York (CNY). Learn more
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Case Study: Brand Equity Survey for Personal Injury Law Firm
Posted at: 2/4/2019 6:10 PM
In the ultra-competitive space that is personal injury law, marketing and market research are invaluable tools. Drive Research has worked on multiple market research studies with law firms and attorneys, including one most recently with a local personal injury attorney. The main goal of this research effort was to expose weaknesses in brand perception and identify opportunities in the market. A summary of the results were delivered to the client in a presentation deck along with visualizations
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Case Study: How To Conduct A Net Promoter Score (NPS) Study
Posted at: 1/22/2019 3:29 PM
Recently, Drive Research completed a Net Promoter Score (NPS) study. Similar to a Voice of Customer (VoC) research study, the objective of an NPS study is to gather data for your key performance indicators (KPIs). The ultimate goal of these NPS surveys is to gather the information needed to make data-driven decisions to guide future marketing and business strategies. NPS is a popular benchmarking statistic in market research. How is it calculated? Using a scale of 0 to 10 where "10" indicates
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Case Study: User Experience (UX) Interviews for a Leading Media Agency
Posted at: 1/18/2019 1:48 PM
Nothing today stands as more important than providing a quality user experience (UX). When it comes to the success of a digital platform, a website must be easy to navigate, interactive, unique, and ultimately meets a visitor’s expectations for coming to the site. User experience (UX) research is essential for any organization directing traffic to a website, platform, e-commerce site, or app. For this reason, our full-service market research company recommended this methodology to one of the co
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Case Study: At-Home Product Testing Market Research Study
Posted at: 1/10/2019 9:51 PM
Drive Research recently completed a national at-home product testing project with an international brand looking to launch in the U.S. At-home usage tests or in-home usage tests (IHUTs) is a process in which participants are recruited for a study and shipped a product free of charge. The participant uses the product and typically reports feedback on their usage through a follow-up survey, phone call, or at-home interview. Learn more about a recent study completed by our team for a leak detectio