Market Research With Tech Pros: How to Recruit Them?

Tech pro on a computer

In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. 

Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. 

In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors.

From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore how businesses can harness the power of tech pros to gain a competitive edge and drive success in today's rapidly evolving tech-driven economy.

Looking to conduct market research with professionals in tech? Our full-service market research company can help. Contact us today by filling out an online form or emailing [email protected].

Benefits of Conducting Market Research With Tech Pros

Conducting market research with tech professionals offers a myriad of benefits in today's rapidly evolving digital landscape. 

Firstly, tech pros possess deep insights into emerging trends, technological advancements, and consumer behavior within the digital sphere. 

Leveraging their expertise allows businesses to gain a comprehensive understanding of market dynamics, enabling more informed decision-making. 

Moreover, tech professionals often have access to cutting-edge tools and analytical methods, facilitating the collection and interpretation of vast amounts of data efficiently. 

This enables companies to identify niche opportunities, refine product offerings, and stay ahead of competitors in the ever-changing tech market. 

Overall, integrating tech professionals into market research processes empowers businesses to navigate complexities, drive growth, and sustain long-term success in the dynamic digital landscape.

Types of Market Research Popular Among Tech Brands

Market research is crucial for tech brands to understand consumer needs, preferences, and market trends. 

Here are some types of market research Drive Research often conducts for our tech clients:

  • Surveys and Questionnaires: Tech brands often use surveys and questionnaires to gather quantitative data on consumer preferences, buying behavior, satisfaction levels, and product feedback. Online surveys, email surveys, and social media polls are commonly employed methods.

  • Focus Groups: Focus groups involve small groups of individuals discussing specific products or concepts. Tech brands use focus groups to gather qualitative insights, opinions, and perceptions about their products, features, usability, and potential improvements.

  • Usability Testing: Usability testing involves observing users as they interact with a product to identify usability issues, user experience (UX) challenges, and areas for improvement. This type of research helps tech brands refine their products to better meet user needs.

  • Competitor Analysis: Tech brands conduct competitor analysis to understand the strengths and weaknesses of their competitors' products, pricing strategies, marketing tactics, and market positioning. This helps them identify market opportunities and develop competitive strategies.

  • Market Segmentation: Market segmentation involves dividing the target market into distinct groups based on demographics, psychographics, behavior, or other criteria. Tech brands use market segmentation to tailor their products, marketing messages, and strategies to specific customer segments for maximum effectiveness

market segmentation

Case Study: Recruiting Tech Pros For Market Research

In this digital world, no matter how effective your product or service is, you’ll want to make sure your website is effectively reaching and engaging your target audience. 

This is exactly why a client who specializes in software engineering tools reached out to us for assistance on a market research study. 

While they had conducted some internal conversations with customers, they struggled to reach non-customers to participate in research. That’s where Drive Research, a B2B market research recruiting company, can help. 

Continue reading this case study blog to learn more about a recent recruitment project our team completed. 

For a short synopsis, here is a graphic that describes our qualitative recruiting process.

recruiting participants for market research process

Client Objectives

Our client was actively making website renovations to change the approach to speak more directly to what their customers are interested in and wanted to test the effectiveness of those website edits with potential buyers and users of their product. 

By conducting 30-minute virtual interviews, our client sought feedback on the effectiveness of recent edits to the company website. 

To qualify for the study, participants were: 

  • In a role such as DevOps manager, DevOps lead, DevOps engineer, Developer Experience Manager, Development Security Officer, or Infrastructure Engineer
  • Experienced with managing CI/CD tooling for engineering 
  • New to our client’s software, not a current/past user 

Finding The Right Audience

To ensure we were effectively reaching this audience, our team put together a screener questionnaire which included 12 questions. 

Examples of questions included in the screener included: 

  1. Which of the following best describes your employment status?
  2. What is your job title? 
  3. Which of the following tools do you use in your current role
  4. Which of the following best describes your knowledge of CI/CD tools for engineering? 
  5. How often do you personally use CI/CD tools? 
  6. Which of the following would best describe your involvement in the process of implementing a new CI/CD tool at your organization? 

We also included additional demographic questions to ensure we recruited a diverse group of respondents. 

Once approved by our client and finalized, the screening questionnaire was programmed, internally tested, and launched on a specialty panel. 

Results of Recruiting Tech Pros

Within 48 hours of launch, we recruited and scheduled 5 respondents who met the above criteria and were able to achieve a mix of demographics. 

Interviews took place the following week, and we achieved a 100% show rate. 

After this initial study, a second phase was completed with an identical audience. We were able to once again schedule all 5 interviews within 24 hours of launch, with another 100% show rate. 

Client Testimonial

"You're making [Client Name] look good with your professionalism, and making my job super easy! 

I just finished watching all the interviews so far. I think the recruiting company did a great job of finding people for us! Much better than I’ve seen from other people in the past for a niche like this"

Contact Our Market Research Company

Drive Research is a full-service market research company. We partner with B2B and B2C brands across the country on several market research projects such as online surveys, focus groups, UX, in-depth interviews, competitive assessments, and more.

To get a quote or learn more about our services, contact Drive Research today.

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040


Ashley Reynolds

With nearly 10 years of experience in market research, Ashley has worked on countless quantitative and qualitative research studies. As a Senior Fieldwork Manager at Drive Research, she’s involved in every stage of the project, especially recruitment.

Learn more about Ashley, here.

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Qualitative Recruiting Market Research Case Studies