Intercept Surveys

intercept surveys in buffalo, ny with Drive Research

Working with Our Buffalo Intercept Survey Company 

What is an intercept survey?

An intercept survey is a form of quantitative market research with the goal of collecting feedback in-person. This type of market research with our intercept survey company near Buffalo revolves around visitors to a location including retail, stores, events, concerts, and other get-togethers. The intercept survey questions center on the experience, feelings, and feedback on-site.

What are the benefits of these surveys with our intercept survey company near Buffalo?

There is no better methodology for in-the-moment feedback. As opposed to a follow-up email or phone surveys after the experience has taken place, intercept surveys collect responses almost immediately after the visit. They are often conducted as visitors exit the location. Because they are conducted freshly after the visit, the recall of the experience is highly reliable and accurate as opposed to a response to a survey 2 or 3 weeks later. The sampling quality is strong as well because the Buffalo intercept survey company like Drive Research is collecting feedback from real-life visitors as they exit.

What is the process for intercept surveys?

The process for intercept surveys near Buffalo follows a step-by-step protocol. This includes a proposal, kickoff, workplan, survey, a programmed survey on a tablet or written survey on a paper or clipboard, fieldwork, analysis, and reporting.

What are the advantages of working with our intercept survey firm near Buffalo?

Our intercept survey firm has a lot of experience working with visitors all over Buffalo and the surrounding areas. We have the tools, capabilities, and expertise to ensure your project runs smoothly and addresses your key objectives. The feedback you receive from your intercept survey project will help guide operations, marketing, and strategy for your organization.

How much do intercept surveys cost?

Each intercept survey project with Drive Research is customized. The cost of an intercept survey is dependent on a number of factors including the number of responses required, the length of the survey, and the level of reporting your organization needs. This scope can be adjusted to fit most any budget. 

Need a quote or proposal? Contact our intercept survey company near Buffalo can help. Contact us for a custom proposal for your intercept survey project.

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