Voice of Customer

voice of customer in buffalo, ny with drive research

Working with Our Buffalo VoC Company 

What is VoC?

VoC is a specific type of market research centered on your customers. Whether our Voice of Customer company near Buffalo is conducting the survey via email, phone, or mail, it centers on your customer and collecting feedback from them. Our VoC company near Buffalo completes projects using a variety of scopes. Our market research team will work with your organization to understand your specific objectives and match a methodology to address your needs.

What are the benefits of VoC?

If you are looking for a starting point with market research, listening to your customer audience is a great place to start. Our VoC company near Buffalo works with both small and large businesses to help brands understand what they are doing well, what needs to be improved, and to identify opportunities for growth. VoC clearly outlines these next steps based on your customer feedback. No strategy is more aligned than what is based on your customer needs.

What are some types of VoC?

Our VoC company near Buffalo has conducted many customer surveys over the years. This includes phone surveys, mail surveys, online surveys, email surveys, and intercept surveys to name a few. There are many types of VoC surveys, but the common thread is that they are all focused on prioritizing feedback from our customers.

How does the VoC process work?

Our VoC market research firm in Western New York follows a highly engineering process from start to finish for our customer surveys. The steps involve the following:

  • Proposal
  • Kickoff
  • Workplan
  • Survey design
  • Survey programming
  • Testing
  • Fieldwork
  • Quality checks
  • Analysis
  • Reporting

What are the deliverables for VoC?

Perhaps the most valuable piece to the process with our customer survey company near Buffalo is the final report our team puts together. This includes an executive summary of themes, recommendations and action items, an infographic, customer personas, and an appendix of question-by-question results broken down by key categories such as age, gender, tenure, etc. Our VoC company differentiates ourselves from other national VoC companies by the additional consultancy and recommendations we add to the market research. Collecting the data is not the end of the process for us, it is the beginning.

How much do VoC surveys cost?

It depends. Our customer survey company near Buffalo works with you closely to understand your objectives and scope. This will determine a number of responses, which methodology to use, and the level of reporting you need. These all impact the final cost in our proposal.

Interested in learning more or receiving a VoC proposal from our VoC market research company near Buffalo? Contact us for an estimate or quote for your project.

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