Mystery Shopping

mystery shopping in rochester, ny with drive research

Working with Our Rochester Mystery Shopping Company 

What is mystery shopping?

Mystery shopping is a type of qualitative and quantitative market research. It involves using a secret shopper to act as a customer to understand customer experiences while conducting business with your organization. This could mean experiences in-person, over the phone, or online. Mystery shops are conducted in two approaches. Participants are trained in-detail about what they should be evaluating or instead, are completely unaware of what they are evaluating until the shops are over. 

What are the benefits of mystery shopping?

Mystery shops are most advantageous for organizations with some form of customer service or in-store foot traffic. Mystery shops provide a variety of insight into levels of service, product availability, team friendliness, and team knowledge. Mystery shopping allows organizations to collect reliable, detailed, and quality feedback from the point of view of a “customer.” The data collected from mystery shops help with an increased level of customer service, therefore improving customer retention.

How does the mystery shopping process work?

A mystery shopping company near Rochester, like Drive Research, will work with your organization to understand the objectives of your study. Is your organization looking to conduct only a few mystery shops for explanatory purposes, or a number of mystery shops throughout the year to benchmark your results? With this insight, Drive Research will develop a custom workplan, perfect for your needs and expectations.

Once signed off on the study, our Rochester mystery shopping firm will draft an evaluation form, administer fieldwork, and analyze feedback collected. With this feedback Drive Research creates a report that not only reviews the shopper’s experience but takes your team step-by-step into the mystery shopping research. 

How much does mystery shopping cost?

With many levels of mystery shopping available, there is not one price associated with this type of market research. Drive Research partners with your team before a proposal is even signed. We will help you navigate through your objectives and expectations to deliver a custom workplan to best meet these needs. With this insight, our mystery shopping company near Buffalo is happy to provide a definitive cost for your study. 

Drive Research’s mystery shopping programs for you are like being there as a customer, without being there. Contact our mystery shopping firm near Rochester for a quote, estimate, or proposal.

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