Voice of Customer (VoC)

Voice of Customer research in rochester, ny with drive research

Working with Our Rochester VoC Company 

What is VoC?

Voice of Customer (VoC) refers to a type market research focused on your customer's point of view. Whether our Voice of Customer company near Rochester is conducting an email survey, a phone survey, or a mail survey, it all focuses on your customer and obtaining feedback from them. Drive Research completes many VoC projects using a variety of scopes. Our VoC company near Rochester works with your team to understand your specific goals and tie a methodology to address your specific needs.

What are the advantages of VoC?

Our VoC company near Rochester often views these surveys as a starting point with market research. After all, understanding the opinions and experiences of your customers is a great place to start. Drive Research partners with both small and large organizations to help brands evaluate what they are doing well, what they could improve upon, and identify areas for growth. With VoC surveys, we take customer feedback and turn it into action items and next steps. No business strategy or operation is more aligned than what is based on meeting customer expectations. 

What are some examples of VoC?

Over the years, our VoC company near Rochester has administered many VoC surveys. Customer surveys come in the form of both qualitative and quantitative research such as online surveys, mail surveys, in-depth interviews, and intercept surveys. Regardless of what methodology Drive Research chooses to conduct VoC surveys, there is always one common goal: prioritizing feedback from your customers.   

What are the deliverables for VoC?

Likely the most valuable piece to this type of study with our customer survey company near Rochester is the executive report delivered to our clients. After fieldwork and analysis of the feedback are complete, Drive Research provides a top-line report including:

  • Executive summary of main themes 
  • Action items and recommendations for next steps
  • An infographic highlighting key data
  • Customer personas 
  • An appendix outlining question-by-question results with key demographics

Our VoC company near Rochester offers unmatched support to any other national market research company with the added consultancy and advice we include to our findings. The process does not end once the feedback is collected, rather it is just the beginning for our market research firm near Rochester. 

How much do VoC surveys cost?

There is no matter of fact answer for how much VoC costs. Our VoC firm near Rochester partners with organizations to understand business objectives and scope. This will allow our team to decide on an appropriate number of questions required, number of responses necessary, which type of study to use, and the level of reporting you prefer. The answers to these questions will decide the final cost of our proposal. 

Interested in learning more or receiving a proposal from our VoC market research company near Rochester? Contact us for an estimate or quote for your project.

Contact Us