Market Research Analysis
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How to Successfully Engage Market Research Participants
Posted at: 5/13/2019 5:45 PM
Respondent engagement, while important, is a major obstacle researchers face when conducting market research. It refers to the presence and focus a participant has when answering survey, interview, or other research questions. It is critical respondents are able provide timely and accurate answers in order to collect quality data. When respondent engagement is low, it is an indicator of respondents not taking the study seriously. A few red flags of low respondent engagement to look out for are
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New Ideas to Combat Declining College Student Enrollment
Posted at: 5/7/2019 8:53 PM
Over the past few years, many colleges across the country have been struggling from the impact of declining student enrollment and it is only expected to get worse. A recent article on Syracuse.com discussed the issue of shrinking enrollment at community colleges in New York. In this article, Community College administrators explained low student registration rates are the result of demographic shifts. Essentially, declining birthrates over the years have resulted in fewer amount of high school
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Improve Your Market Research Insights Reports
Posted at: 5/3/2019 3:25 PM
If you do anything the same way for long enough, it eventually becomes stale. If you've ever worked with market insights reports, you know this to be especially true. Research insights reports often fall into the trap of showing endless tables and charts in the same format, likely because this is how it's always been done. As a result, readers become disengaged and miss important data points. How can you kick your market insights report up a notch? Constantly evolve your work. Funny enough, ou
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5 Steps to Finding Action Driven Data with Market Research
Posted at: 4/26/2019 2:32 PM
We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. Though listening to your customers seems simple enough, it is not as common of a business practice as it should be. According to Forrester, while 74% of companies want their business decisions to be driven by data, only 29% think they’re successful at connecting the insights they collect to concrete actions
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4 Tips to Develop Your Next Infographic | Market Research Advice
Posted at: 3/25/2019 3:50 PM
An infographic is one of my favorite pieces of a market research report. To put it simply, a market research infographic is a graphical way to share highlights from a study without needing to share a lengthy report. For some teams, it's easier to disseminate market research results with an infographic because it shares all of the key information up front. Check out the St. Patrick's Day infographic our team created for a survey about the 2019 St. Patrick's Day Parade in Downtown Syracuse. In a
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Tips for Requesting a Market Research Proposal, Quote, or Estimate | 5 Tips
Posted at: 3/13/2019 2:16 PM
If your organization is considering requesting a market research proposal, quote, or estimate, we suggest you review these 5 tips. As a market research company in New York, we know a thing or two about what to look for when requesting this information. Briefly, here are the factor(s) you should be considering when requesting a market research proposal, quote, or estimate: Responsiveness Excitement and interest Background and experience Bringing something new to the table Cost options Consider
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Stop Excluding Market Research Professionals | Do My Opinions Matter?
Posted at: 2/5/2019 6:17 PM
I recently had the absolute JOY of participating in my first in-depth interview (IDI) with one of my favorite skincare brands. While I have conducted countless IDIs, this was my first time being the participant instead of the moderator. Being part of a market research team means I usually disqualify from participating in any type of market research. This includes surveys, focus groups, in-depth interviews, mystery shopping, etc. So I was left wondering, why don't all brands value my opinion? T
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Using Sentiment Analysis in Online Surveys
Posted at: 1/29/2019 4:13 PM
You might be able to get more out of your open-ended questions in an online survey than you might think. With the power of text analytics and automation, many survey tools now have the ability to calculate the sentiment of a respondent’s answer. A sentiment analysis takes a look at the text of an open-ended response and interprets whether it is positive, neutral, or negative in nature. Another popular application of this technique is the analysis of social media content. In the context of an on
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4 Ways to Make Your Qualitative Report Grab Attention of Readers
Posted at: 12/27/2018 4:31 PM
In market research, visualization of qualitative findings is a bit trickier than quantitative findings. With a quantitative market research methodology such as an online survey, you know from the start that you can share charts and tables to display the data. Much of this process can be automated, as well. With qualitative methodologies like focus groups and in-depth interviews, the resulting data often consists of transcripts, moderator notes, and activity sheets. Presenting these ideas typica
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Market Research Firm NY | Leading Questions and How to Avoid Them
Posted at: 12/19/2018 8:12 PM
Bias is one of the most threatening factors in market research. After all, if the data can't be trusted, what good are the results? A common bias in market research online surveys or interviews is a leading question. A leading question is worded in such a way that the respondent is influenced to answer the question unnaturally. Though there are other errors to look out for in a survey, a leading question has immediate notable consequences. A recent read of the Quirk's article, "Small changes c
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10 Weird Stats About The Syracuse DMA
Posted at: 12/14/2018 6:48 PM
As a Syracuse resident for over 3 years, I become more curious about the history and makeup of the area with every passing day. Recently, I did a little research of my own to get a deeper understanding of the place I call home, and the results were rather surprising. Using a tool called Demographics Now by eSite Analytics at Drive Research, I discovered a variety of secondary data for the Syracuse Designated Market Area, or DMA. DMAs are often used to define areas for media and advertising purc
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How to Create a Market Research Dashboard?
Posted at: 12/3/2018 4:01 PM
Dashboards are trending in market research. Market research dashboards provide a simplified summary of data. The goal of a market research dashboard is to present important data that is easy for the reader to understand. There are several tools available to create a market research dashboard. Common tools are PowerPoint, graphic design applications (i.e., InDesign, Canva, etc.), and services provided by survey software companies. Depending on the type of study and needs of the client, differe