Market Research Analysis
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New Research on Market Research Best Practices
Posted at: 6/3/2019 2:45 PM
During my time at The Quirk's Event in Chicago this past April, I sat in on a fascinating presentation about something not often considered in market research: doing research on evolving market research best practices. Why not use your own expertise to optimize your market research processes? Comcast partnered with Phoenix MI to understand the current state of online survey respondents and how the rapidly changing world is impacting their research behaviors. Their study aimed to find answers to
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How Market Research Can Improve Your Brand
Posted at: 5/30/2019 2:25 PM
Competition in any industry is inevitable. How can a brand position itself as a leader among the masses? By listening to their customers with various market research methodologies. Many brands try to solve issues or questions without using data, which means teams base decision-making off of assumptions. Data is better than assumptions. A decision made off an assumption can be successful; brands do it everyday! The value of market research is being able to confirm and fine-tune assumptions to b
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Dangers of DIY Market Research - 4 Reasons It's Not Recommended
Posted at: 5/29/2019 3:33 PM
There are countless blogs and articles written on the promise and ease of Do-It-Yourself (DIY) market research techniques. The problem? Just because something appears to be easy, does not mean it will lead to successful results. This certainly rings true regarding market research methodologies. Market researchers dedicate their lives and careers to providing clients with the best techniques needed to solve challenges within their businesses. When putting together a research plan, there are thou
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How to Set and Meet Research Respondent Expectations
Posted at: 5/21/2019 7:06 PM
The data a researcher collects is only as strong as the number of qualified respondents in a market research study. With the willingness to participate in market research becoming more challenging, it is critical for researchers to understand the importance of setting and meeting expectations for those who partake in a market research study. As a market research company specializing in a variety of services, we have seen the decline in attention spans and engagement among participants. How do w
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How to Successfully Engage Market Research Participants
Posted at: 5/13/2019 5:45 PM
Respondent engagement, while important, is a major obstacle researchers face when conducting market research. It refers to the presence and focus a participant has when answering survey, interview, or other research questions. It is critical respondents are able provide timely and accurate answers in order to collect quality data. When respondent engagement is low, it is an indicator of respondents not taking the study seriously. A few red flags of low respondent engagement to look out for are
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New Ideas to Combat Declining College Student Enrollment
Posted at: 5/7/2019 8:53 PM
Over the past few years, many colleges across the country have been struggling from the impact of declining student enrollment and it is only expected to get worse. A recent article on Syracuse.com discussed the issue of shrinking enrollment at community colleges in New York. In this article, Community College administrators explained low student registration rates are the result of demographic shifts. Essentially, declining birthrates over the years have resulted in fewer amount of high school
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Improve Your Market Research Insights Reports
Posted at: 5/3/2019 3:25 PM
If you do anything the same way for long enough, it eventually becomes stale. If you've ever worked with market insights reports, you know this to be especially true. Research insights reports often fall into the trap of showing endless tables and charts in the same format, likely because this is how it's always been done. As a result, readers become disengaged and miss important data points. How can you kick your market insights report up a notch? Constantly evolve your work. Funny enough, ou
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5 Steps to Finding Action Driven Data with Market Research
Posted at: 4/26/2019 2:32 PM
We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. Though listening to your customers seems simple enough, it is not as common of a business practice as it should be. According to Forrester, while 74% of companies want their business decisions to be driven by data, only 29% think they’re successful at connecting the insights they collect to concrete actions
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4 Tips to Develop Your Next Infographic | Market Research Advice
Posted at: 3/25/2019 3:50 PM
An infographic is one of my favorite pieces of a market research report. To put it simply, a market research infographic is a graphical way to share highlights from a study without needing to share a lengthy report. For some teams, it's easier to disseminate market research results with an infographic because it shares all of the key information up front. Check out the St. Patrick's Day infographic our team created for a survey about the 2019 St. Patrick's Day Parade in Downtown Syracuse. In a
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Tips for Requesting a Market Research Proposal, Quote, or Estimate | 5 Tips
Posted at: 3/13/2019 2:16 PM
If your organization is considering requesting a market research proposal, quote, or estimate, we suggest you review these 5 tips. As a market research company in New York, we know a thing or two about what to look for when requesting this information. Briefly, here are the factor(s) you should be considering when requesting a market research proposal, quote, or estimate: Responsiveness Excitement and interest Background and experience Bringing something new to the table Cost options Cons
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Stop Excluding Market Research Professionals | Do My Opinions Matter?
Posted at: 2/5/2019 6:17 PM
I recently had the absolute JOY of participating in my first in-depth interview (IDI) with one of my favorite skincare brands. While I have conducted countless IDIs, this was my first time being the participant instead of the moderator. Being part of a market research team means I usually disqualify from participating in any type of market research. This includes surveys, focus groups, in-depth interviews, mystery shopping, etc. So I was left wondering, why don't all brands value my opinion? T
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Using Sentiment Analysis in Online Surveys
Posted at: 1/29/2019 4:13 PM
You might be able to get more out of your open-ended questions in an online survey than you might think. With the power of text analytics and automation, many survey tools now have the ability to calculate the sentiment of a respondent’s answer. A sentiment analysis takes a look at the text of an open-ended response and interprets whether it is positive, neutral, or negative in nature. Another popular application of this technique is the analysis of social media content. In the context of an on