Market Research Analysis
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Why Good Market Research Works (Even when you think it doesn't)
Posted at: 11/6/2020 1:30 PM
Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl
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The Evolution of Market Research from the 1920’s to Today
Posted at: 10/14/2020 12:45 PM
In the past 100 years, the market research industry has evolved significantly into an incredibly beneficial tool for companies to use to enhance their business and marketing plan. Market research is commonly used to: Form strategies Inform decision-making Gain a deeper understanding of target audiences Help businesses connect with consumers Strengthen brand reputation In order to reap the benefits of market research, one must understand the origins of research methodologies and practices tha
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6 Things About Conducting Market Research Your Boss Wants to Know
Posted at: 9/25/2020 12:30 PM
So, you’ve decided to explore market research as a possibility for your company, but you’re not so sure how to get your boss on board? To be honest, there’s a lot to consider when deciding to conduct research and deciding which market research company to work with. In this blog post, Drive Research, a full-service market research firm, will explain the six things about conducting market research your boss wants to know. We’ll break down the cost of market research, the market research process
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Topline or Comprehensive Market Research Report: What’s the Difference?
Posted at: 9/17/2020 12:30 PM
Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca
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Leveraging Consumer Insights to Fuel Marketing Strategies
Posted at: 9/11/2020 12:30 PM
Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how
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2020 Business & Innovation GRIT Report Key Findings
Posted at: 7/7/2020 12:30 PM
The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k
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How Colleges and Universities Can Measure Student Experience in the Pandemic Era
Posted at: 6/22/2020 12:30 PM
We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt
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4 Signs It's Time to Switch Market Research Companies
Posted at: 6/18/2020 12:30 PM
If your team has built a relationship and trust with a market research company, it’s hard to say goodbye. However, if you clicked on this article this thought is probably already lingering in your head. At the end of the day, your organization is choosing to allocate budget to conducting market research. It’s important that you are receiving high quality, reliable data to drive business forward – otherwise, you will never earn a return on your investment. Here are 4 signs it’s time to break up
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3 Market Research Trends to Watch in 2020
Posted at: 6/15/2020 12:30 PM
As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke
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What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology
Posted at: 6/8/2020 12:30 PM
As we begin the 2020s, many of us have been reflecting on what we experienced during the previous decade. Among all the technological innovations like virtual reality (VR), artificial intelligence (AI), and cloud computing, I would argue one of the most intriguing inventions to rise in popularity was wearable technology. What are Wearables? Wearables are smart devices that people attach to themselves to typically measure or track something. The device can then communicate with another de
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How to Increase Sales for Furniture Stores with Market Research
Posted at: 5/21/2020 12:30 PM
If you are in the furniture business, you don’t need our market research company to tell you how challenging it can be. Factors like daily operations, fierce competition, online retail, and evolving consumer needs are just some of the obstacles to growth in the industry. Marketing and advertising for a furniture store are especially important components of its growth. However, with significant potential spend in these areas, it is essential to make well-informed decisions. Market research c
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Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry
Posted at: 5/9/2020 5:50 PM
Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri