Market Research Analysis
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Market Research Maine | Key Statistics, Data, and Demographics
Posted at: 1/8/2020 1:30 PM
Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. Who are the residents of Maine? Are there more males than females? What age group makes up the majority of Maine’s population? What are their opinions? How do they prefer to purchase from businesses in Maine? Our market research company serving the Maine area set out to find these answers and more! We know yo
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2019 Year in Review Survey | What Trend Most Defined the End of the Decade?
Posted at: 12/23/2019 2:30 PM
There were many fashion, entertainment, sports, and technology trends of 2019 - but what were America's favorites? Drive Research, a national market research company, surveyed over 600 people through their in-house panel to find out. Panel participants ranged in ages, genders, and geographies. Here are the results of our 2019 Year in Review Survey! Overall Interest in 2019 Trends Below are the top categories our panel participants were most interested in: Movies (78%) TV (78%) Music (74%
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Should I Survey My Customers During the Holidays?
Posted at: 12/18/2019 6:25 PM
‘Tis the season for being in the giving mood and feeling thankful for all this year has brought us. With that being said, it is also the season of feeling the stresses of holiday shopping, cooking, and traveling. The one question still remains. Is it the best time of the year to survey customers? As a survey market research company, Drive Research executes various types of surveys (online surveys, intercept surveys, customer surveys, etc.) at all times of the year. We understand the desire to c
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Conducting Research on a Tight Marketing Budget? Here are 4 Cost Saving Tips
Posted at: 12/6/2019 2:48 PM
Contrary to popular belief, research does not have to break a marketing budget to be effective. In fact, a simple online survey can provide the individualized and high-quality data you are looking for at a fraction of the cost of other methodologies. While the cost of market research ranges based on a variety of factors, there are easy ways to reduce the cost of conducting research to fit within the means of any tight marketing budget. Before getting started with market research, hone in on wha
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How to Engage Generation Z in Market Research | Gen Z Market Research Company
Posted at: 11/21/2019 6:38 PM
Generation Z, or more commonly referred to as Gen Z, is transforming the way organizations are marketing their brand, products, and services. Many B2C businesses are being forced to throw away traditional marketing campaigns and think outside of the box for how to attract this new generation. As a result, organizations have turned to Gen Z market research companies to collect feedback and data directly from Gen Zers in order to understand how they make their purchasing decisions. Market resear
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How B2B Organizations Can Use Net Promoter Score (NPS) More Effectively
Posted at: 11/20/2019 6:47 PM
Net Promoter Score, or NPS, is used to measure customer loyalty. For this reason, NPS is a commonly used metric in various market research surveys for business-to-business (B2B) organizations. It is calculated by asking respondents one simple question: “How likely is it that you would recommend us to a friend or colleague?” The respondent then selects a number on a scale from 0 to 10. Based on the selected value, customers can be placed into one of three categories: promoters, passives, or detr
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How Artificial Intelligence (AI) Will Impact the Future of Market Research
Posted at: 11/11/2019 4:34 PM
In the never-ending pursuit of business innovation, artificial intelligence (AI) is increasingly becoming a hot topic. The prospect of computers progressing automation further through machine learning has even the market research industry abuzz. If we’re being honest, every researcher could name a few tasks that they would gladly hand over to reliable AI technology to complete. Heck, while we’re at it, we’d gladly accept help with household chores and weekend errands. The good news is artifici
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How Can Market Research Help a New Business?
Posted at: 11/4/2019 3:43 PM
Conducting market research early on is essential for startups and new businesses, especially when it comes to building a sturdy foundation. Market research can put your startup on an early road to success. Before launching a new business, it is important to consider the current state of the market you are looking to break into. Conducting market research for your business’ early stages can ensure you make the best decisions for your new business when it’s in its most vulnerable stages. In this
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2019 Halloween Statistics | Tricks and Treats by the Numbers
Posted at: 10/25/2019 6:55 PM
Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo
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Watch This Video Before Conducting Your Own Market Research
Posted at: 10/4/2019 1:39 PM
After deciding to conduct market research, the next consideration businesses often have is, “Should I conduct my own market research, or should I outsource this project to a third-party research company?” This decision may go one way or the other depending on the objectives of the study and the type of market research service the organization is hoping to use – employee surveys, customer satisfaction survey, intercept surveys, focus groups, etc. For example, a human resource team looking to co
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4 Tips for Creating the Ultimate Participant Experience in Market Research
Posted at: 9/19/2019 6:46 PM
Working in market research, it is always important to remember that participants are not emotionless robots. And no, we don't count survey-taking bots that just want to hack the system and collect the rewards. Our market research company designs these projects and studies for our clients but, it is important to remember the participants are the ones actually completing the studies. With that in mind, those conducting market research need to consider the participant experience as much as anythi
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Consider This Before Choosing a Market Research Company | Market Research Video
Posted at: 9/18/2019 6:35 PM
Just as there are countless methodologies to choose from in market research, the same can be said of marketing research companies. First, Drive Research would like to offer a slow clap for making the best and most important decision so far – choosing to conduct market research in the first place 👏…👏…👏. The tough choices are however just beginning. Who is the audience you are researching? What type of methodology or study is best fit for meeting your objectives? What should you look for in a