Market Research Analysis

  • Why Market Research Should be in Your 2020 Budget | Drive Research

    Why Market Research Should be in Your 2020 Budget

    Budget season is here and that means it’s time to start planning for 2020 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2020 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Much like when planning for your 2020 budget, it is important to establish

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  • Why Market Research Should be in Your 2020 Budget | Drive Research

    Why Market Research Should be in Your 2020 Budget

    Budget season is here and that means it’s time to start planning for 2020 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2020 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Much like when planning for your 2020 budget, it is important to establish

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  • 2019 Halloween Statistics | Tricks and Treats by the Numbers

    Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo

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  • 2019 Halloween Statistics | Tricks and Treats by the Numbers

    Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo

    Read More

  • traditional research methods in a digital world

    Defining the Value of Traditional Research Methods in a Digital World

    As technology has evolved, people and how they operate have too. Once upon a time, market researchers couldn’t collect data by the push of a button, conduct interviews with respondents across the world via video chat, or analyze social media trends. Back in the day, market researchers had to mail out surveys and sit down with people face-to-face for interviews (*gasp*). However, just because the digital world has created an entirely new list of possibilities, doesn’t mean we have to leave behin

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  • using video market research | camera icon

    4 Reasons You Need to Use Video in Your Market Research

    Video creation and consumption has exploded over the past decade. With YouTube ranking as the second largest search engine in the world, it is no wonder why marketers are hopping on the video train. In fact, according to this study, 64% of consumers purchase a product after watching branded video content. What does this mean for market research? Video can positively impact the way in which researchers collect feedback and data. Our market research firm has already incorporated video into qualit

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  • benefits-performance-measurement-tracking-market-research

    6 Benefits of Continuous Performance Measurement and Tracking with Market Research

    Using market research to better understand performance, employees, sales, and customer satisfaction is great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand its placement in the m

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  • market-research-tips-benchmarks-video

    Market Research Tips 4 Benchmarks to Measure in Market Research | Market Research Video

    Your company earned a 64% customer satisfaction score. Is this a good score or a bad score? How does this 64% customer satisfaction score compare to peers and competitors? How does this score compare to your industry overall? Conducting market research of any kind is critical in moving your business forward. However, what good can it do if you don’t know how to measure or compare the results? There are 4 important benchmarks to measure in market research. This includes areas such as: Yourself

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  • Advantages-Disadvantages-Mobile-Kiosk-Surveys

    The Advantages and Disadvantages of Mobile Kiosk Surveys

    It seems like kiosks are showing up more and more in everyday consumer experiences. Actions such as printing your boarding pass at an airport or searching the directory of a mall have been taken over by the growth of digital kiosks. Did you know you can take surveys at some of the latest mobile kiosks? Often placed near the exit of retail stores, these mobile kiosk surveys are displays with an embedded device for consumers to take a programmed questionnaire. The idea is for a customer to answer

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  • read this before conducting market research

    4 Thing to Know Before Conducting Market Research

    Market research is a valuable tool for businesses of all sizes and sectors. It answers a number of common internal and external challenges for organizations all over the world. Whether you are a newbie or experienced in the realm of marketing research, there are four influential factors that will impact the success of your results. What are they? Objectives Audience Questions Help Missing the mark on even one of these can run your market research study to the ground. In this blog post our fu

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  • 4 Simple Tips to Improving Your Infographic Design

    4 Simple Tips to Improving Your Infographic Design | Market Research Video

    "Market research is boring." False. While market research thrives off of hard data and evidence, it is also the catalyst for telling a story about a brand, product, service, or target customer. The feedback received from a market research study does not only have to be outlined in a report but oftentimes is displayed through an infographic to offer a new way of viewing the data. Infographics are also a great downloadable piece to improve your content marketing strategy. They are a no-brainer!

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  • market-research-tips-best-practices-06032019

    New Research on Market Research Best Practices

    During my time at The Quirk's Event in Chicago this past April, I sat in on a fascinating presentation about something not often considered in market research: doing research on evolving market research best practices. Why not use your own expertise to optimize your market research processes? Comcast partnered with Phoenix MI to understand the current state of online survey respondents and how the rapidly changing world is impacting their research behaviors. Their study aimed to find answers to

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