Market Research Analysis

  • Improve-brand-market-research-05302019

    How Market Research Can Improve Your Brand

    Competition in any industry is inevitable. How can a brand position itself as a leader among the masses? By listening to their customers with various market research methodologies. Many brands try to solve issues or questions without using data, which means teams base decision-making off of assumptions. Data is better than assumptions. A decision made off an assumption can be successful; brands do it everyday! The value of market research is being able to confirm and fine-tune assumptions to b

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  • dangers-diy-market-research-05292019

    The 4 Dangers of DIY Market Research

    There are countless blogs and articles written on the promise and ease of Do-It-Yourself (DIY) market research techniques. The problem? Just because something appears to be easy, does not mean it will lead to successful results. This certainly rings true regarding market research methodologies. Market researchers dedicate their lives and careers to providing clients with the best techniques needed to solve challenges within their businesses. When putting together a research plan, there are thou

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  • set-meet-research-expectations-market-research-05212019

    How to Set and Meet Research Respondent Expectations

    The data a researcher collects is only as strong as the number of qualified respondents in a market research study. With the willingness to participate in market research becoming more challenging, it is critical for researchers to understand the importance of setting and meeting expectations for those who partake in a market research study. As a market research company specializing in a variety of services, we have seen the decline in attention spans and engagement among participants. How do w

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  • combat-decling-student-enrollment-business-tips-05072019

    New Ideas to Combat Declining College Student Enrollment

    Over the past few years, many colleges across the country have been struggling from the impact of declining student enrollment and it is only expected to get worse. A recent article on Syracuse.com discussed the issue of shrinking enrollment at community colleges in New York. In this article, Community College administrators explained low student registration rates are the result of demographic shifts. Essentially, declining birthrates over the years have resulted in fewer amount of high school

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  • improve-market-research-insight-reports-05032019

    Improve Your Market Research Insights Reports

    If you do anything the same way for long enough, it eventually becomes stale. If you've ever worked with market insights reports, you know this to be especially true. Research insights reports often fall into the trap of showing endless tables and charts in the same format, likely because this is how it's always been done. As a result, readers become disengaged and miss important data points. How can you kick your market insights report up a notch? Constantly evolve your work. Funny enough, ou

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  • finding-driven-data-market-research-04262019

    5 Steps to Finding Action Driven Data with Market Research

    We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. Though listening to your customers seems simple enough, it is not as common of a business practice as it should be. According to Forrester, while 74% of companies want their business decisions to be driven by data, only 29% think they’re successful at connecting the insights they collect to concrete actions

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  • opinions-matter-market-research-02052019

    Stop Excluding Market Research Professionals | Do My Opinions Matter?

    I recently had the absolute JOY of participating in my first in-depth interview (IDI) with one of my favorite skincare brands. While I have conducted countless IDIs, this was my first time being the participant instead of the moderator. Being part of a market research team means I usually disqualify from participating in any type of market research. This includes surveys, focus groups, in-depth interviews, mystery shopping, etc. So I was left wondering, why don't all brands value my opinion? T

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  • sentiment-analysis-market-research-tips-01292019

    Using Sentiment Analysis in Surveys | Market Research Tips

    You might be able to get more out of your open-ended questions in an online survey than you might think. With the power of text analytics and automation, many survey tools now have the ability to calculate the sentiment of a respondent’s answer. A sentiment analysis takes a look at the text of an open-ended response and interprets whether it is positive, neutral, or negative in nature. Another popular application of this technique is the analysis of social media content. In the context of an on

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  • report=grab-attention-readers-market-research-12272018

    4 Ways to Make Your Qualitative Report Grab Attention of Readers

    In market research, visualization of qualitative findings is a bit trickier than quantitative findings. With a quantitative market research methodology such as an online survey, you know from the start that you can share charts and tables to display the data. Much of this process can be automated, as well. With qualitative methodologies like focus groups and in-depth interviews, the resulting data often consists of transcripts, moderator notes, and activity sheets. Presenting these ideas typica

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  • Market-research-questions-avoid-12192018

    Market Research Firm NY | Leading Questions and How to Avoid Them

    Bias is one of the most threatening factors in market research. After all, if the data can't be trusted, what good are the results? A common bias in market research online surveys or interviews is a leading question. A leading question is worded in such a way that the respondent is influenced to answer the question unnaturally. Though there are other errors to look out for in a survey, a leading question has immediate notable consequences. A recent read of the Quirk's article, "Small changes c

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  • market-research-dashboard-12032018

    How to Create a Market Research Dashboard?

    Dashboards are trending in market research. Market research dashboards provide a simplified summary of data. The goal of a market research dashboard is to present important data that is easy for the reader to understand. There are several tools available to create a market research dashboard. Common tools are PowerPoint, graphic design applications (i.e., InDesign, Canva, etc.), and services provided by survey software companies. Depending on the type of study and needs of the client, differe

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  • measure-awareness-brand-equity-market-research-11192018

    7 Steps to Measure Awareness and Brand Equity | Survey Company

    One of the most common uses of market research is trying to better understand branding. Studies are conducted throughout the year for some of the world's largest brands and throughout the Fortune 50 list of companies. These brands continually measure awareness, identity, sentiment, and perceptions among their customers and the general public. The only way to assess this is through market research. Without market research or analytics there would be no way to measure these key performance indic

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