Market Research Analysis
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Defining the Value of Traditional Research Methods in a Digital World
Posted at: 9/3/2019 2:23 PM
As technology has evolved, people and how they operate have too. Once upon a time, market researchers couldn’t collect data by the push of a button, conduct interviews with respondents across the world via video chat, or analyze social media trends. Back in the day, market researchers had to mail out surveys and sit down with people face-to-face for interviews (*gasp*). However, just because the digital world has created an entirely new list of possibilities, doesn’t mean we have to leave behin
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4 Reasons You Need to Use Video in Your Market Research
Posted at: 8/29/2019 2:30 PM
Video creation and consumption has exploded over the past decade. With YouTube ranking as the second largest search engine in the world, it is no wonder why marketers are hopping on the video train. In fact, according to this study, 64% of consumers purchase a product after watching branded video content. What does this mean for market research? Video can positively impact the way in which researchers collect feedback and data. Our market research firm has already incorporated video into qualit
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4 Reasons to Choose a Career in Marketing Research | Market Research Video
Posted at: 8/27/2019 2:53 PM
I’ve always said, “If loving data and creative writing are wrong, I don’t want to be right.” Marketing research is a true passion of mine. I love creating effective research and providing my clients with actionable results. It is always astonishing to me to see what a well-constructed survey can do for all types of businesses. Even if you do not share the same passion as me, working in market research can be an amazing experience. With hundreds of methodologies to conduct and several different
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Market Research Tips 4 Benchmarks to Measure in Market Research | Market Research Video
Posted at: 8/5/2019 2:12 PM
Your company earned a 64% customer satisfaction score. Is this a good score or a bad score? How does this 64% customer satisfaction score compare to peers and competitors? How does this score compare to your industry overall? Conducting market research of any kind is critical in moving your business forward. However, what good can it do if you don’t know how to measure or compare the results? There are 4 important benchmarks to measure in market research. This includes areas such as: Yourself
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The Advantages and Disadvantages of Mobile Kiosk Surveys
Posted at: 7/19/2019 2:19 PM
It seems like kiosks are showing up more and more in everyday consumer experiences. Actions such as printing your boarding pass at an airport or searching the directory of a mall have been taken over by the growth of digital kiosks. Did you know you can take surveys at some of the latest mobile kiosks? Often placed near the exit of retail stores, these mobile kiosk surveys are displays with an embedded device for consumers to take a programmed questionnaire. The idea is for a customer to answer
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4 Thing to Know Before Conducting Market Research
Posted at: 7/18/2019 8:55 PM
Market research is a valuable tool for businesses of all sizes and sectors. It answers a number of common internal and external challenges for organizations all over the world. Whether you are a newbie or experienced in the realm of marketing research, there are four influential factors that will impact the success of your results. What are they? Objectives Audience Questions Help Missing the mark on even one of these can run your market research study to the ground. In this blog post our fu
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4 Simple Tips to Improving Your Infographic Design | Market Research Video
Posted at: 7/11/2019 1:57 PM
"Market research is boring." False. While market research thrives off of hard data and evidence, it is also the catalyst for telling a story about a brand, product, service, or target customer. The feedback received from a market research study does not only have to be outlined in a report but oftentimes is displayed through an infographic to offer a new way of viewing the data. Infographics are also a great downloadable piece to improve your content marketing strategy. They are a no-brainer!
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When Is Market Research Necessary?
Posted at: 7/9/2019 1:44 PM
Always.While we are biased and really believe this, we also understand there are specific occasions or events which are more likely to warrant market research than others. Each scenario below details a very specific business problem or challenge and how market research can help address the issue. Let's get started!Asking yourself, "When is market research necessary?" In short, the answer is always. This article will help clarify the most common occasions when a business uses market research.
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New Research on Market Research Best Practices
Posted at: 6/3/2019 2:45 PM
During my time at The Quirk's Event in Chicago this past April, I sat in on a fascinating presentation about something not often considered in market research: doing research on evolving market research best practices. Why not use your own expertise to optimize your market research processes? Comcast partnered with Phoenix MI to understand the current state of online survey respondents and how the rapidly changing world is impacting their research behaviors. Their study aimed to find answers to
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How Market Research Can Improve Your Brand
Posted at: 5/30/2019 2:25 PM
Competition in any industry is inevitable. How can a brand position itself as a leader among the masses? By listening to their customers with various market research methodologies. Many brands try to solve issues or questions without using data, which means teams base decision-making off of assumptions. Data is better than assumptions. A decision made off an assumption can be successful; brands do it everyday! The value of market research is being able to confirm and fine-tune assumptions to b
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Dangers of DIY Market Research - 4 Reasons It's Not Recommended
Posted at: 5/29/2019 3:33 PM
There are countless blogs and articles written on the promise and ease of Do-It-Yourself (DIY) market research techniques. The problem? Just because something appears to be easy, does not mean it will lead to successful results. This certainly rings true regarding market research methodologies. Market researchers dedicate their lives and careers to providing clients with the best techniques needed to solve challenges within their businesses. When putting together a research plan, there are thou
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How to Set and Meet Research Respondent Expectations
Posted at: 5/21/2019 7:06 PM
The data a researcher collects is only as strong as the number of qualified respondents in a market research study. With the willingness to participate in market research becoming more challenging, it is critical for researchers to understand the importance of setting and meeting expectations for those who partake in a market research study. As a market research company specializing in a variety of services, we have seen the decline in attention spans and engagement among participants. How do w