Market Research Analysis
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4 Market Research Methodologies to Consider During the COVID-19 Outbreak
Posted at: 3/16/2020 12:30 PM
Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore
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Case Study: Third-Party Survey Data Analysis Project
Posted at: 3/2/2020 1:30 PM
When fieldwork is closed on a survey, the fun is just beginning. It’s now time to analyze your survey data in a way that is useful and impactful on future business initiatives. What is the best way to analyze survey data? This is dependent on various factors such as how many and what type of questions were asked, how many responses were collected, what the survey data will be used for, etc. The good news is, you don’t have to do it alone. A third-party research firm, like Drive Research, can h
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How Data Analytics is Changing the Sports Industry For Good
Posted at: 2/20/2020 9:06 PM
The field of data analytics is expanding into new markets every day. Today, sports analytics is where research analysts are making their next leap. Not so long ago, players and coaches reviewed game film and made changes to their strategy solely based on the footage. Today, in almost every sport, teams look at the game film with a new sense of enlightenment. All players and coaches have access to the percentages of any major statistical category to improve their game plan. It’s now possible to
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Using Research to Perfect Your Credit Union Marketing
Posted at: 2/19/2020 1:30 PM
Market research may not be on the radar of many credit unions across the country. Some may even know only a little about what market research is. Others may be aware but question what the value of research is for their marketing initiatives. So, is budgeting for research not worth the time and investment? Or is it a best-kept secret for all credit unions? I could make the argument there is a beneficial market research study for every credit union, no matter the budget. It all depends on the ob
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Is Aided or Unaided Awareness Better in Market Research?
Posted at: 2/18/2020 7:30 PM
Measuring brand awareness of an organization, product, or service can be tricky. It is one of those instances where it is better to overthink and overanalyze the choice of methodology. This is often why our market research company is commonly asked, “Is it better to measure aided or unaided awareness?” by our clients. So much so, we decided to dedicate a blog to answering just that. In this post, we’ll share the definition of both aided and unaided awareness, as well as explain which type of a
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Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.
Posted at: 2/14/2020 1:30 PM
“How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking event
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Market Research Milwaukee | Key Statistics, Data, and Demographics
Posted at: 2/4/2020 1:30 PM
Looking to conduct market research in Milwaukee, WI? Before Drive Research gets started with any market research project, we always analyze the key statistics and demographics to determine the feasibility of the market research, develop strategies, and create a budget. Although based in Upstate New York, our market research firm serves organizations in Milwaukee and surrounding areas. We are not just one phone call away. Our team member, Tim Gell lives in Milwaukee and can meet in-person to dis
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Should I Share My Project Budget with a Market Research Company?
Posted at: 1/31/2020 1:30 PM
Yes. The end! Okay, okay. Our market research company will expand on why you should share your project budget when inquiring about a research study. The more information you can initially provide with a potential research partner, the better. This includes your specific project objectives, audience, timeline, and yes – budget (even if it is just an estimated amount). There are a number of different factors that impact the final cost of market research. By understanding what your budget looks l
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3 Market Research Options for Wineries and Vineyards
Posted at: 1/30/2020 1:30 PM
With an abundance of market research methodologies for wineries and vineyards to choose from, it can be overwhelming. What makes the most sense for your establishment? What research study is most closely aligned for the objectives and goals you’ve set forth for your winery? Our winery and vineyard market research company can help! We chose our top three research studies that would be beneficial to those in the winery industry. Watch this 60-second video below. For more information regarding th
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Market Research Vermont | Key Statistics, Data, and Demographics
Posted at: 1/28/2020 1:30 PM
Is your next market research project in Vermont? Before you get started, it would be helpful to understand the key statistics and demographics of this area to determine various components of the project such as: The feasibility of the market research Determine your research budget Develop strategies that could help you reach your target audience effectively Our national market research company often works with organizations based in Vermont or clients who are researching those who live in the
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3 Ways to Use Market Research to Beat Your Competition
Posted at: 1/21/2020 1:30 PM
Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? With the help of market research. Market research provides organizations with an in-depth analysis of the many business and marketing strategies executed by the competition. It is the most effective way to learn how your company compares to competitors on several factors such as customer service, quality of product/service, prici
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Market Research New Hampshire | Key Statistics, Data, and Demographics
Posted at: 1/20/2020 1:30 PM
Looking to conduct market research in New Hampshire? First, you’ll have to dive deeper into some key statistics and demographic information to determine the feasibility and budget for your research. When Drive Research, a full-service market research company, executes research studies throughout the country, we like to dive a little deeper into the demographics and other key variables that represent the specific geographic area. How do we do this? Our national research company uses an in-house