Market Research Analysis
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Leveraging Consumer Insights to Fuel Marketing Strategies
Posted at: 9/11/2020 12:30 PM
Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how
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2020 Business & Innovation GRIT Report Key Findings
Posted at: 7/7/2020 12:30 PM
The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k
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How Colleges and Universities Can Measure Student Experience in the Pandemic Era
Posted at: 6/22/2020 12:30 PM
We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt
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3 Market Research Trends to Watch in 2020
Posted at: 6/15/2020 12:30 PM
As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke
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What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology
Posted at: 6/8/2020 12:30 PM
As we begin the 2020s, many of us have been reflecting on what we experienced during the previous decade. Among all the technological innovations like virtual reality (VR), artificial intelligence (AI), and cloud computing, I would argue one of the most intriguing inventions to rise in popularity was wearable technology. What are Wearables? Wearables are smart devices that people attach to themselves to typically measure or track something. The device can then communicate with another de
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How to Increase Sales for Furniture Stores with Market Research
Posted at: 5/21/2020 12:30 PM
If you are in the furniture business, you don’t need our market research company to tell you how challenging it can be. Factors like daily operations, fierce competition, online retail, and evolving consumer needs are just some of the obstacles to growth in the industry. Marketing and advertising for a furniture store are especially important components of its growth. However, with significant potential spend in these areas, it is essential to make well-informed decisions. Market research c
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Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry
Posted at: 5/9/2020 5:50 PM
Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri
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2020 U.S. Census | What Impact Does Census Data Have on Market Research?
Posted at: 5/3/2020 12:30 PM
The 2020 Census is the most significant market research conducted by the federal government this year. The goal is to gather demographic information for every individual living in the United States once a decade. Data from the Census is ultimately used to determine congressional representation, help allocate federal dollars, and act as a resource for business owners. Did you also know the United States Census has implications for the market research industry as a whole? The resulting data fr
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10 Lessons I’ve Learned as a Market Research Analyst
Posted at: 5/2/2020 12:30 PM
At the time of this blog post, I have been a Research Analyst at a market research company known as Drive Research for a little over a year and a half. By making the jump from an assistant to an analyst after a few years in the industry, I’ve experienced more of the methodologies and practices within market research. As you can imagine, I didn’t pick up on all the nuances overnight. Fortunately, each misstep is an opportunity to learn something new and improve. Below are the top ten lessons,
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How to use Market Research to Improve SEO and Paid Social Media
Posted at: 5/1/2020 12:30 PM
In today’s market, optimizing SEO and paid social media strategies are major strengths to businesses. What is SEO? SEO stands for search engine optimization. Businesses use search engine optimization to promote their brand, products or services to current and potential customers. Every business is unique. In fact, the method of promoting a business using SEO can depend on several factors such as the target audience, business goals, and objectives. With this information, our market research co
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DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19
Posted at: 4/29/2020 3:28 PM
Due to rising economic concerns, third-party market research may no longer be within your budget. This does not mean you should completely forgo all plans to conduct research because of COVID-19. In this blog post, our market research company will share three valuable do-it-yourself or DIY research options that are still available to you and your team. Is outsourced market research currently not an option due to COVID-19? See if any of these three DIY research approaches can help. Continu
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How Does Text Analysis Work in Market Research?
Posted at: 4/28/2020 12:30 PM
One of the most time-intensive tasks in research is analyzing large amounts of open-ended data typed by research participants. If you’ve never done it, trust me on this one. Text analytics helps users better understand the results of open-ended text typed by survey participants, customers, or general consumers. Examples could include survey questions that have a text box for participants to type their answers, social media posts, and online reviews or ratings. The way researchers have tradit