Market Research Analysis
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7 Steps to Measure Awareness and Brand Equity | Survey Company
Posted at: 11/19/2018 8:51 PM
One of the most common uses of market research is trying to better understand branding. Studies are conducted throughout the year for some of the world's largest brands and throughout the Fortune 50 list of companies. These brands continually measure awareness, identity, sentiment, and perceptions among their customers and the general public. The only way to assess this is through market research. Without market research or analytics there would be no way to measure these key performance indic
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Using Mapping Tools for Surveys and Market Research Reports
Posted at: 11/6/2018 7:30 PM
Data visualization is a popular technique used in market research reporting. Everybody loves a map don't they? We certainly do here at our market research firm. So much so we try to work at least one (and usually multiple maps) into our client reports. Mapping used in market research comes in many shapes and sizes. There are a variety of different plot points and maps a market research firm can create with data like ZIP Codes, counties, or even Census Tracts. We'll review some of the basic maps
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How to Conduct Secondary Research
Posted at: 10/26/2018 5:59 PM
It doesn't always make sense to start a market research study from scratch. Sometimes questions can be answered through publicly available information. This is better known as secondary research, or the use of preexisting sources to address new objectives. With the Information Age in full swing, the Internet has become the prime vehicle for conducting secondary research. Aside from research limited to print, searching online offers a person access to seemingly endless information about virtuall
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3 Data-Driven Nougats Just In Time For Halloween
Posted at: 10/19/2018 2:52 PM
Love Halloween? Ditto. I even love (gasp) candy corn. Whether you love it or hate it, I'm sure you will enjoy reading these 3 data-driven nougats just in time for Halloween. Pun intended. If you are left wondering about what the top candy sales are, the most popular costumes, or how Halloween impacts pumpkin spice sales, you have come to the right place. Ready for data? Here are 3 data-driven nougats just in time for Halloween! Data is pretty sweet. Check out these 3 Halloween data nougats!
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Where Does Traditional Research Sit in the Age of Big Data?
Posted at: 10/15/2018 2:18 PM
In today's consumer-centric business world, most are terrified of alienating prospects. It is the proverbial boogeyman. Many traditional outreach methods have been all but retired because they are considered "intrusive" and supposedly run the risk of annoying customers. These traditional outreach methods include cold calls via telephone and even in-person door-to-door sales. In market research, data collection methods that refuse to evolve with changing times deserve to be retired as well. Rand
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Steady State Topography: An Emerging Neuro-Science Technology in Market Research
Posted at: 9/13/2018 5:49 PM
Understanding how decisions are made is a critical component to the sales process. According to Sheena Lyengar, a professor at Colombia University and known as an “expert on choice,” shared that the average person makes at least 70 decisions daily. So why does a customer buy? What makes them decide to buy or not to buy? Let us first cover the science of it. The brain is a complex and fascinating organ. Due to the complexity, there are many facets of the brain, all of which have unique and vit
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Sentiment Analysis and Social Media
Posted at: 9/6/2018 3:51 PM
In order for a company to grow successfully through a product or service, it is vital to understand the ideal customer. In the market research industry, some traditional techniques used gain this insight and knowledge include strategic surveys, focus groups and one-to-one interviews. With the boom of social media in the early 2000, a multitude of new social media platforms created new data opportunities to gain valuable insight around a user needs, preferences and opinions about a product, serv
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7 Free Market Research Tools That Will Change Your Life (Maybe?)
Posted at: 8/15/2018 7:25 PM
Well, that is a bold title. Life changing market research tools that are free? You probably want in. Although the life changing benefits of these tools are not likely to be grand, each individual tool does offer a lot of benefits and value to help you with your day-to-day projects and work. You may be aware of some of these tools, while others will likely be brand new to you. We hope you find these tools come in handy and maybe you'll even bookmark a few. They run the gamut from free survey sof
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7 Free Market Research Tools That Will Change Your Life (Maybe?)
Posted at: 8/15/2018 7:25 PM
Well, that is a bold title. Life changing market research tools that are free? You probably want in. Although the life changing benefits of these tools are not likely to be grand, each individual tool does offer a lot of benefits and value to help you with your day-to-day projects and work. You may be aware of some of these tools, while others will likely be brand new to you.
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Examples of Heat Map Survey Questions
Posted at: 7/20/2018 8:19 PM
Heat map survey questions are an effective way to receive feedback on any image, mock-up, or visual. For example, the image could be an ad, logo, packaging, or a new product. A previous post discussed 6 types of engaging market research survey questions. The post featured image highlight questions which is similar to heat map questions. A heat map question allows a respondent to select areas of an image they like (which highlights the area in green) and areas of an image they do not like (whic
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5 Reasons Your Business Should Use Market Research
Posted at: 5/31/2018 6:33 PM
Market research is a niche service for many. The biggest companies in the world use it consistently to fuel insights, promotions, and strategy. But for smaller and mid-size companies where budgets are smaller, market research is often thought of as a nice to have, and not a must have. What is this derived from? Part of this is driven from a lack of knowledge about the process. What exactly is market research? How does it work? What benefits can it provide my organization? When should I use it?
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3 Simple Survey Writing Tips | Market Research Company Near Me
Posted at: 4/10/2018 8:20 PM
Survey writing is no easy task. Without having experience or expertise in designing questions, you may not get truly objective and reliable results. Specific words used or not used in questions can bias the data in a positive or negative direction. It is important to do your research before crafting a survey. More importantly, consider using a market research firm to assist with your survey creation, question design, and other key tasks. Consider emailing or talking with a market research firm