Drive Research News

  • participate market research

    Participate in Market Research | Here’s Your Chance!

    Drive Research is excited to reveal and announce a new opportunity to work with our team! We've recently launched an in-house market research panel to assist our clients with their data and feedback needs. As a client, are you wondering about the benefits of using a market research panel? Read more here. If you want to be a participant, we are now accepting sign-ups. Want to give your thoughts on a new product? Would you like to share your opinion on a commercial? Want to give advice to organi

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  • social media business tips

    Guide to the Top 5 Social Media Platforms

    The social media landscape can be overwhelming. With so many options available to businesses it's easy to wonder where you'll find the time to manage 1, let alone 10. However, by understanding how each platform works and which audience each platform caters to, it becomes a little easier to make evidence and fact-based decisions about which ones to invest time and energy into and which ones you may be able to pass on. In this post, I'll take a look at the top 5 social media platforms for busines

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  • review market research rochester

    Month in Review: April 2017 | Market Research Company Rochester, NY

    We’re excited to welcome spring! While winter proved to be a busy season at Drive Research, we can say without hesitation that spring is too. During April, our focus at Drive Research was to complete and secure several projects, and continue to spread awareness of our team. We attended a lot of local events we’ve had our fair share of giving our “elevator speech”! Have you heard of Drive Research yet? We’re new the scene in as a market research company serving Rochester, Buffalo, Albany, and Sy

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  • love market research syracuse

    4 Reasons I Love Working in Market Research | Firm in Syracuse

    It's no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. As a kid, I spent countless hours reading and studying the stats on the backs of baseball cards. My love affair with numbers probably explains a thing or two about my fantasy baseball habits. Isn't fantasy sports its own market research in a way? You review past trends and analyze numbers to make assumptions and predictions about the future

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  • market research thought leadership pieces from drive research

    11 Market Research Thought-Leadership Pieces from Drive Research

    We don't just love conducting market research for our clients, we live and speak it. So much, that we love writing about it and sharing our stories and new ideas. In addition to sharing our posts here on the Drive Research blog, I also share more in-depth thought-leadership pieces on my LinkedIn profile. Here is a short recap of the 11 pieces I've featured on my LinkedIn profile through the end of 2016 as the Owner & President. It's been a great year, might I say. To all of our clients and fr

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  • best market research blog posts 2016

    Best Market Research Blog Posts in 2016

    With the last page of the calendar about to be torn off, it's a good time to reflect on the year that was in 2016. Might we add, wasn't it a great year? The Drive Research team is passionate about market research. We have a drive for helping clients, driving decisions through data, and driving strategy in the right direction. It's our motto: Better data. Better Decisions. Better Strategy. Market research makes this simple. Looking back at 2016, we put a lot of time and effort into our content

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  • buyology psychology book review martin lindstrom

    Book Review: Buyology by Martin Lindstrom

    Anyone who regularly reads our blog posts on the Drive Research website knows consumer behavior is a true passion of mine. The psychology of "why" people buy is fascinating to me. It dives into the numbers from your web analytics and surveys in an attempt to explain drivers to behavior. Martin Lindstrom, author of Buyology covers similar topics in his attempt to explain "the truths and lies of why we buy?" Interested in consumer behavior and psychology marketing research? I recommend Buyology.

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  • Social Media Benefits for Small Businesses

    6 Social Media Benefits for Small Businesses

    Many small businesses are afraid to take the plunge into social media. The anxiety to social media revolves around setting up accounts, which relates to set up, what to post, how to manage feedback, and even how often to post. It is so overwhelming for some small businesses they choose to avoid it completely. It's a costly mistake for businesses. Growth in e-commerce and mobile usage cannot be ignored. Lat/Long targeting and in-store mobile app surveys are just a few of the recent trends catc

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  • building your personal brand market research

    Building Your Personal Brand | Marketing Research Firm Syracuse NY

    Companies across the world spend millions and even billions of dollars exploring customer decision-making processes. These companies are attempting to measure how much price matters and how other specific features of a product or service matter when people are making a purchase. It's not to say all of this data is vital to guiding a business in the right direction with its marketing efforts but in a service-based industry, I argue, it really just boils down to people. When making a decision to h

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  • career tips for rookies in market research

    8 Career Tips for Rookies in Market Research

    First off, congratulations on starting a career in market research! I may be biased but I think you made an excellent choice. Market research is a perfect blend of creativity with science and stories with statistics. Following these 8 tips will help you get up to speed quicker and build your own personal brand in market research. Suit up market researcher. Use these 8 tips to set yourself apart: Ask questions All good researchers know how to ask the right questions to get the information ne

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  • the psychology behind the logo market research syracuse

    The Psychology Behind the Logo | Market Research Syracuse

    All company logos carry specific meaning and are meant to enhance the products or services it offers. The Drive Research logo is no different. Our market research company logo uses several color schemes. Each color is meant to trigger a different response via Color Psychology at CoSchedule. Blue is closely associated with trust, intelligence, reliability, quality. All factors that Drive Research wants to convey to our current and prospective clients as they are choosing from market research c

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