Drive Research News

  • Blog: 2022 coffee statistics

    2024 Coffee Statistics: Consumption, Preferences, & Spending

    The love for coffee is deeply ingrained in many cultures around the world. It is not only a morning ritual or a pick-me-up during the day but also a social experience that brings people together. As coffee enthusiasts, our market research company understands the significance of this beloved beverage and the fascinating statistics that surround it. To shed light on the world of coffee, we have gathered the latest and most intriguing coffee statistics from a survey we conducted with 1,300+ peopl

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  • Blog: Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections

    The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour w

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  • Blog: Grocery Store Statistics: Where, When, & How Much People Grocery Shop

    Grocery Store Statistics: Where, When, & How Much People Grocery Shop

    Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, we surveyed over 1,100 consumers across the U.S. to look at the current landscape of grocery shoppers and identify underlying consumer segments. Keep readin

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  • Electric Vehicle (EV) Statistics: Are Electric Cars the Future?

    Electric Vehicle (EV) Statistics: Are Electric Cars the Future?

    It’s no secret that choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider buying an electric car for thei

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  • Blog: Starbucks Market Research Strategy: What It Is & Why It Works

    Starbucks Market Research Strategy: What It Is & Why It Works

    There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o

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  • Blog: Working in Market Research: How to Make an Impact With Data

    Working in Market Research: How to Make an Impact With Data

    Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR surve

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  • Blog: 2023 Grocery Shopping Trends, Statistics, and Outlook

    2023 Grocery Shopping Trends, Statistics, and Outlook

    There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c

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  • Blog: Black Friday in Rochester: Where & How Much People Are Spending

    Black Friday in Rochester: Where & How Much People Are Spending

    The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and

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  • Blog: Black Friday 2022: 50 Holiday Shopping Statistics on Cyber Week

    Black Friday Statistics, Trends, & Facts [2023]

    Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, our market research company launched our 4th annual Black Friday survey. We polled over 1,000 consumers across the U.S. to learn more about their holiday shopping habits, preferences, and attitudes surrounding Cyber Week 2023 – plus how it compares t

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  • Blog: 45% of People Admit to Texting While Driving (+ Other Car Driver Stats)

    45% of People Admit to Texting and Driving (+ Other Car Driver Stats)

    No one is a perfect driver every time they get on the road. From going over the speed limit to sending a text message while driving, most people have exuded bad driving behavior before. However, a survey conducted by our market research company, shows that some generations and genders are more guilty than others. Drive Research surveyed over 1,800 people across the U.S. to learn what bad driving habits they are guilty of. Key statistics from the national driving survey included: 63% of peo

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  • Blog: Survey Shows What Hygiene Products People Share

    Survey Shows What Hygiene Products People Share

    Is sharing caring when it comes to personal care items and hygiene products like toothbrushes, deodorant, and chapstick? According to experts, these personal hygiene items should not be shared - but in most instances, it's inevitable. Our market research company, Drive Research surveyed 1,813 Americans on what they considered the most critical hygiene habits. From sharing a toothbrush every day to never letting anyone else use their chapstick, our respondents had some very different opinion

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  • Blog: 10 Market Research Trends to Watch Out For in 2023

    15 Market Research Trends to Watch Out For in 2023

    Recently, the Drive Research team attended the Quirks event in NYC for market research and insights professionals! The event shares insight on best practices and future market research trends, as well as in-person networking opportunities. As you’ll soon see, the key points covered at the event range from diversity and inclusion to consumer psychology to branding techniques. We’ve included brief overviews of the 10 sessions we went to and a few important takeaways from each. Below are the t

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