Drive Research News
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Skincare Statistics and Trends in 2023
Posted at: 8/24/2023 12:30 PM
In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist
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![Blog: 20+ Popular Music Streaming Statistics and Facts [2023]](/media/5645/phone-music-streaming-app.jpg)
20+ Popular Music Streaming Statistics and Facts [2023]
Posted at: 8/17/2023 2:44 PM
As the digital realm becomes increasingly intertwined with musical experiences, the world of music streaming stands at the forefront of this transformation. Knowing that our market research company was curious to learn current statistics and facts surrounding music streaming. From the surge in subscription models to the artists that dominate the streaming charts, here is what we found. Top Music Streaming Statistics [Editor's Choice] The main reason users pay for streaming subscriptions is
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![Blog: Sports Betting Statistics, Trends, & Predictions [2023]](/media/5590/sports-betting-1.jpg)
Sports Betting Statistics, Trends, & Predictions
Posted at: 8/2/2023 12:30 PM
Live spectator sports have been ingrained into American culture for decades. Not only has interest in sports been tied to the art of competition, but sports are also viewed as an avenue of entertainment. At a macro level, the love and interest of sports generate billions of dollars in revenue in forms such as merchandise, ticket sales, and even TV or viewing contract rights. Recently, sports betting has become both a revenue driver as well as a piece of American culture. Knowing that we’ve su
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![Blog: 40+ Thanksgiving Statistics to Gobble Up [2023]](/media/5601/thanksgiving-turkey-dinner.jpg)
40+ Thanksgiving Statistics to Gobble Up [2023]
Posted at: 7/24/2023 7:59 PM
Thanksgiving is a time for gratitude, family, and of course, plenty of delicious food. But beyond the traditional festivities, there's a wealth of intriguing Thanksgiving statistics that shed light on how many people celebrate. In this data-packed blog post, our market research company has compiled the best Thanksgiving statistics that are sure to amaze you. From the staggering number of pies consumed to the most popular Thanksgiving destinations, these figures provide a unique glimpse into t
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26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections
Posted at: 5/31/2023 12:30 PM
The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour w
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Electric Vehicle (EV) Statistics: Are Electric Cars the Future?
Posted at: 3/2/2023 2:44 PM
It’s no secret that choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider buying an electric car for thei
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Starbucks Market Research Strategy: What It Is & Why It Works
Posted at: 2/10/2023 1:30 PM
There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o
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Working in Market Research: How to Make an Impact With Data
Posted at: 2/1/2023 1:30 PM
Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR surve
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2023 Grocery Shopping Trends, Statistics, and Outlook
Posted at: 11/15/2022 1:30 PM
There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c
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Black Friday in Rochester: Where & How Much People Are Spending
Posted at: 11/7/2022 5:21 PM
The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and
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Black Friday Statistics, Trends, & Facts [2023]
Posted at: 10/20/2022 12:30 PM
Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, our market research company launched our 4th annual Black Friday survey. We polled over 1,000 consumers across the U.S. to learn more about their holiday shopping habits, preferences, and attitudes surrounding Cyber Week 2023 – plus how it compares t
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45% of People Admit to Texting and Driving (+ Other Car Driver Stats)
Posted at: 10/7/2022 12:30 PM
No one is a perfect driver every time they get on the road. From going over the speed limit to sending a text message while driving, most people have exuded bad driving behavior before. However, a survey conducted by our market research company, shows that some generations and genders are more guilty than others. Drive Research surveyed over 1,800 people across the U.S. to learn what bad driving habits they are guilty of. Key statistics from the national driving survey included: 63% of peo