The Statistics You Likely Didn’t Know About Online Dating Apps (2023)

dating app statistics

In the ever-evolving landscape of modern romance, online dating apps have emerged as one of the top sources for finding and making love connections.

Platforms like Tinder, Hinge, and Bumble continue to reshape how people meet and interact with potential partners. Yet, behind the swipes and profiles lie many intriguing dating app statistics that often go unknown. 

In this post, our market research company shares the latest and most surprising data points surrounding online dating, shedding light on the trends, preferences, and behaviors that are redefining the pursuit of love in the 21st century.

About 30% of U.S. Adults Have Used a Dating App Before

This might not shock you about dating apps - they’re everywhere. What is more surprising is that this number has not grown since 2019. It’s almost a cultural staple for those living in the United States that dating apps are everywhere - or at least it can seem like it at times.

However, this number being roughly the same since 2019 means 2 things primarily.

Firstly, the usage of dating apps has not exponentially grown over the past 4 years even with the introduction of a pandemic. Culturally that could mean a lot of things but it is surprising especially since a lot of online things like streaming and other digital-related apps saw a huge spike since 2019.

Secondly, what it points to is that even though it can feel like dating apps are everywhere (or at least a lot of people talk about them) it’s possible that they are on the decline. It’s not unlikely that people may have a mixed attitude after trying them for the first time.

Over 1 in 3 Americans Think That Algorithms Can’t Predict Love

It’s time to put on our tin foil hats. Dating apps are notorious for pairing two people together using their state-of-the-art AI technology.

It’s not exactly known what goes into this algorithm, what affects how it processes things, or how it even measures success. One thing that is clear though is that these companies are businesses at the end of the day. It’s not surprising that 35% of American adults think computer programs can’t tell who will fall in love.

On a more sinister note, it’s possible that the programs actually prolong people’s stay on the platforms in order to accrue the most profit. That is simply a theory since some dating apps actually have a slogan like Hinge, which says that it’s “made to be deleted”.

So it’s possible that some apps or all of them actually do promote love or compatibility between partners (even though the majority of the apps are owned by two companies, hint hint).

The Match Group Company Owns Over 20 Dating Apps, Platforms, and Sites

As we mentioned before, though still shocking - one company owns most of the most popular platforms in the dating market. Hinge,, Plenty of Fish, Ok Cupid, Tinder, and Bumble are all owned by Match Group (along with more). That’s over half of the top 10 online dating sites.

So when you’re wondering which app you should try - it’s an interesting thing to keep in mind.

Online Dating & Dating App Revenue Hit A Record High Revenue in 2021

At the end of 2017, the online dating market revenue total had yet to reach $2 billion. After 2018, the market hit a surge and by 2021 hit a record high of $5.61 billion. It’s no secret that the lockdowns that happened before 2021 where it was hard to go out at all, contributed to the growth of the apps.

The signal of the record high revenue for the apps seems to say that they are here to stay. It will be important to see what their reported revenue will be for the years after 2021 where the lockdowns were less prevalent to see if it was an inflated growth or an actual cultural growth.

This One Day in January is the Busiest Dating App Day

There’s a known holiday for dating apps and it’s the busiest swiping day of the year. It was shown that the first Sunday in January sees the peak for dating app activity. Traffic can increase up to 75% on that day compared to the rest of the year.

It can have something to do with New Year’s resolutions or the fact that the holidays are over and so people are looking during that time. Statistically speaking if you want to try dating apps or get back into them, January is your best choice.

Final Thoughts

In summary, the world of online dating apps is filled with fascinating statistics that offer a fresh perspective on modern romance. As we delve into these statistics, it becomes evident that the world of online dating is a dynamic and ever-evolving landscape, offering both intrigue and insight into the ways we connect and seek companionship in 2023 and the years to follow.


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austin author bio

Austin Parker

Austin has an extensive background in SEO as he's been blogging since 16 years old back when the internet was in its infancy. As fitting, he holds a Bachelor's degree in English with a concentration in creative writing.

Learn more about Austin, here.

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