Qualitative Recruiting

  • signs-recruiting-focus-group-research-11302018

    3 Signs You Are Not Recruiting for Focus Groups Correctly

    When it comes to recruiting for focus groups, there is the easy way, and the right way. Working in the market research industry for about 15 years, it becomes easier to point out the difference. Yet, organizations far too frequently opt for the easy and inexpensive route. Focus groups are one of the most common methodologies in market research. Because of this, many organizations opt to try to run their own focus groups internally. The groups are often developed on a whim among professionals wi

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  • answers-focus-group-recruiting-08062018

    Answers to Your Questions About Focus Group Recruiting in the U.S.

    Focus group recruitment can be a very challenging task for an organization or marketing agency to undertake. It often takes a lot of time and logistics to ensure success. It involves time spent on designing a screener, finding a list of targeted participants, paid outreach, re-screening phone calls, confirmation emails, confirmation letters, confirmation texts, and reminder galore. Sound daunting? This is often why organizations across the U.S. come to a focus group recruiting company like Driv

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  • Schedule-research-interviews-06262018

    4 Tips to Schedule Research Interviews | Market Research Company

    Drive Research is a market research company who manages qualitative projects including research interviews. Scheduling and conducting in-depth interviews (IDIs) is no easy task. Many clients hire market research companies simply to assist with both recruitment and scheduling of interviews because of the time commitment. Qualitative research interviews can provide a lot of value to a client. Here is an overview of the process of how market research interviews work: 1) Proposal 2) Kickoff 3) W

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  • Healthcare-market-research-recruiting-05212018

    Healthcare Market Research Recruiting Company | How It Works?

    Drive Research works with a number of healthcare organizations to assist with market research recruiting needs. This expertise spans beyond just the healthcare industry and includes segments such as manufacturing, advertising, financial services, and others. The focus of the post below is to outline a typical healthcare recruitment project highlighting our abilities to reach a very niche audience through state-of-the-art recruitment techniques and focus group software. No matter what your need,

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  • mistakes-avoid-recruiting-focus-group-market-research-04052018

    5 Mistakes to Avoid When Recruiting Focus Groups

    Some focus group recruits can be more challenging than others. Finding and convincing participants to take time out of their evening to travel to a group is no easy task. It has to be worth it for them and the qualitative recruitment company has to convey confidence and organization throughout the process. Constant reminders and confirmations help too. Once you have the participant recruited, your work has just begun. Plan on sending a confirmation email, placing a reminder phone call, and send

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  • tactics improve market research

    4 Tactics to Improve Market Research Participation | Qualitative Recruit Firm

    So you've sent an online survey out to qualify participants for an upcoming focus group. You have 28 participants that stated they are interested. So that means all 28 will show up the night of your focus groups and your work is done right? Think again. Your work is just beginning as a qualitative recruit firm and in a lot of focus groups, interviews, and qualitative recruits, you need to manage these participants with baby gloves. It's not their fault but understandably so even though this mar

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  • finding participants market research recruitment firm upstate ny

    Finding Participants for Your Market Research | Recruitment Firm Upstate, NY

    One of the most difficult parts of qualitative market research is recruiting the tough to find participants. Whether you're looking for recruits in Buffalo, Rochester, Syracuse, Albany, other parts of Upstate New York, or other parts of the country, the challenge is the same. How do we find participants for our qualitative market research project? Our clients and out-of-market research firms often partner with our company to find these tough participants. We leverage several pools and resource

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  • market research recruiting

    3 Quick Tips for Market Research Recruiting

    In the life of a market research professional you deal with recruiting a lot. Whether you’re conducting surveys, in-depth interviews (IDIs), or focus groups, finding the right participants for a study is always a challenge. Without high quality respondents, it's difficult to produce high quality outcomes. Have you ever been faced with a tough recruit in market research? Us too. Maybe you needed 10 business executives for a 45 minute in-depth interview (IDI) within a specific industry and marke

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  • ensure your focus group market research tips

    6 Tips to Ensure Your Focus Group Participants Actually Show Up

    Perhaps the biggest fear in qualitative recruitment is hosting a focus yet having none of the participants show up. This great fear can often be realized more often in Upstate New York where the focus group killer is only a lake effect snowstorm away. It's what keeps moderators from sleeping the night before the focus groups. It's essentially why market research firms recruit 16 to seat 12, recruit 12 to seat 8, and recruit 8 to seat 4. No matter how much preparation goes into recruiting partic

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  • higher rewards can equal lower market research costs

    Higher Rewards Can Equal Lower Market Research Costs | A Closer Look

    One of the most fickle topics when budgeting for a market research project is the reward payout to respondents. The payout to the respondent is also referred as the honorarium, incentive, or reward. When budgets are tight and a company wants to conduct research, cutting the honorarium amount is often the first item they look at. For instance, a client may ask, “instead of paying out $150 to our 48 focus group participants, can we pay out $100 and save ourselves $2,400?” On the surface it seems

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  • what is recruitment screener

    What is a Recruitment Screener in Market Research?

    A recruitment screener is a necessary step in qualitative market research. A recruitment screener is the document or script used to qualify participants for focus group sessions or in-depth interviews (IDIs). Market research suppliers and clients work to create parameters for the sessions, meaning the types of participants they would like to attend. Recruitment screeners are often used to qualify participants to ensure: They fit the appropriate target profile for the qualitative research (in

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  • what is a call disposition market research

    What is a Call Disposition in Market Research?

    A call disposition in market research is a document summarizing the outcome of calls placed through the outbound call center. This document can either be auto-populated through the CATI (Computer Assisted Telephone Interviewing) software or can be easily compiled and formatted into an Excel document once the data is exported. This is typically reviewed by both the project manager in the call center and the lead analyst on the project on a daily basis to understand daily output from telephone s

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