Qualitative Recruiting
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7 Mistakes Market Research Recruiters Make (& How to Avoid Them)
Posted at: 5/16/2022 12:30 PM
Recruiting research participants can be challenging. While I’ve always said there’s no single way to find participants willing to be part of market research recruitment (we’ll get into that later), there are definitely things that you can be doing wrong. This blog outlines some common mistakes I’ve witnessed recruiters make, and how to avoid them. Recommended Reading: Ultimate Guide to Recruiting Participants for Qualitative Research Mistake #1: Lying To or Misleading the Participant Lo
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7 Ways to Improve Show Rates For Your Qualitative Research
Posted at: 5/5/2022 12:30 PM
We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled to find qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard to reach. Plus! This process helps with getting our dream participan
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What are the Challenges of Cold-Calling Recruitment?
Posted at: 3/30/2022 12:30 PM
Cold-calling is an old-school market research technique to reach potential participants. At a first glance, it seems simple enough. You find a contact’s phone number, call them, and recruit them for your project. However, as telemarketing and scam calls have increased over time–along with everyone’s annoyance with them–cold-calling has become a challenge for market research recruitment. Continue reading this blog to learn more about the challenges of cold-calling recruitment in market resea
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Qualitative Research Methods That Need Participant Recruitment
Posted at: 2/23/2022 1:30 PM
We can see it now: your company has a brand new idea for a service or product you’re certain consumers will love. But you need people to test it out to see if it really is just that cool, and you don’t know where to start. Or, perhaps you have an existing brand, product, or service that isn't getting the attention you think it deserves from your target market. There are several qualitative research methods that can help with these business challenges. And with qualitative market research,
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How to Increase Participation in Qualitative Research
Posted at: 2/8/2022 1:30 PM
Participants are the bread and butter of any kind of research study. Unfortunately, it can be a daunting task to find a group of people that match your target audience who want to willingly provide their in-depth feedback. However, simple tasks from reminders to open communication to snacks can take the stress out of recruiting participants for your qualitative research. We’ll walk you through the specific steps for recruitment below, and pinpoint key areas to focus on. You’ll also be able
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3 Benefits of Hiring Market Research Recruitment Agencies
Posted at: 2/3/2022 1:30 PM
The scene: you’re super pumped about a new product or service your company has. You’re excited about all the positive feedback, sales, and potential exposure it’ll bring to your brand. But before launching your new concept, you’d like to host an online focus group with target consumers to gauge their interest level, suggested areas of improvement, and discuss what product similar to yours they are currently using. That’s where your new best friends (market research recruitment agencies) come
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What Impacts the Feasibility of a Market Research Study?
Posted at: 11/10/2021 1:30 PM
Deciding on your target audience is an important step when constructing a plan for your market research project. In most instances, brands interested in conducting research have an idea of who they want to target in their future marketing campaigns or product and service offerings. However, there are a few things to consider before settling on your ideal participant. How does your target audience impact feasibility? How do study requirements impact feasibility? What does a low feasibility p
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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6 Market Research Participant Red Flags to Look for in Qualitative Recruiting
Posted at: 10/27/2021 12:30 PM
The quality of your market research findings is a direct correlation to the quality of your research participant. A few weeks ago we talked about the characteristics of a good research participant, but what should you avoid? In this blog post, our qualitative recruiting company describes 6 red flags that would make someone a bad candidate for research projects. The quality of your market research findings is a direct correlation to the quality of your research participant. Don't overlook thes
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How to Conduct Market Research with Pet Owners
Posted at: 10/5/2021 12:30 PM
It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W
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5 Characteristics to Look for When Recruiting Market Research Participants
Posted at: 9/27/2021 12:30 PM
Finding high-quality market research participants can be a tricky process for many recruiters. However, as challenging as it can be, it is one of the most important components of conducting qualitative research studies. Below Drive Research outlines the 5 characteristics to look for in a participant when recruiting for market research projects. Characteristic #1: Takes the project seriously Those who are unfamiliar with market research may not understand the importance of its findings. I
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The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research
Posted at: 9/22/2021 12:30 PM
Making re-screening phone calls, while underutilized, is a vital step in ensuring a market research project’s success. Don’t fall into the trap of believing the qualitative recruiting process is complete after enough people have qualified through an emailed screener survey and signed up to participate. The more one-on-one, personalized communication with participants the better! For this reason, personalized follow-up phone calls are an important part of various types of market research. Belo