Qualitative Recruiting
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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6 Market Research Participant Red Flags to Look for in Qualitative Recruiting
Posted at: 10/27/2021 12:30 PM
The quality of your market research findings is a direct correlation to the quality of your research participant. A few weeks ago we talked about the characteristics of a good research participant, but what should you avoid? In this blog post, our qualitative recruiting company describes 6 red flags that would make someone a bad candidate for research projects. The quality of your market research findings is a direct correlation to the quality of your research participant. Don't overlook thes
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How to Conduct Market Research with Pet Owners
Posted at: 10/5/2021 12:30 PM
It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W
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5 Characteristics to Look for When Recruiting Market Research Participants
Posted at: 9/27/2021 12:30 PM
Finding high-quality market research participants can be a tricky process for many recruiters. However, as challenging as it can be, it is one of the most important components of conducting qualitative research studies. Below Drive Research outlines the 5 characteristics to look for in a participant when recruiting for market research projects. Characteristic #1: Takes the project seriously Those who are unfamiliar with market research may not understand the importance of its findings. I
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The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research
Posted at: 9/22/2021 12:30 PM
Making re-screening phone calls, while underutilized, is a vital step in ensuring a market research project’s success. Don’t fall into the trap of believing the qualitative recruiting process is complete after enough people have qualified through an emailed screener survey and signed up to participate. The more one-on-one, personalized communication with participants the better! For this reason, personalized follow-up phone calls are an important part of various types of market research. Belo
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What is a Recruitment Screener in Market Research?
Posted at: 9/8/2021 12:30 PM
A recruitment screener is a document, survey, or call script used to qualify participants for qualitative market research such as focus groups, in-depth interviews, in-home usage tests, and more. Market research companies and their clients create parameters or quotas for the qualitative research sessions, meaning the types of participants they would like to attend. Designing a recruitment screener is a necessary step as it saves time and money when recruiting qualified participants for qualita
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How to Conduct a Beverage Development Market Research Study
Posted at: 8/17/2021 12:30 PM
With consumer trends constantly evolving, brands need to adjust their strategy and their products to keep up. Market research is a valuable tool for brands to ensure they are staying relevant in the ever-changing market. For example, one leading manufacturer of carbonated soft drinks partnered with our research firm to conduct a two-part taste testing market research study of a new product. In this case study, Drive Research outlines details of the beverage development market research study in
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6 Benefits of Pre-Qualifying Market Research Participants
Posted at: 6/18/2021 12:30 PM
Pre-qualifying is a market research recruitment method that has many advantages. From better informed, more engaged, and higher-quality participants to cost-effectiveness. What more could you want from a qualitative recruiting study? Our market research company discusses the benefits of pre-qualifying participants with a recruitment screener survey in this blog post. Benefit #1: Pre-Qualified Participants are More Informed About the Study If you’ve played the game of telephone, you know
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[Ultimate Guide] How to Use Social Media to Find Research Participants
Posted at: 6/11/2021 1:54 PM
Finding research participants can be the most frustrating and resource-intensive part of conducting qualitative market research. Our market research company typically uses one of three methods for our clients: Our in-house online research panel Social media such as Facebook Advertising A combination of both Let’s be honest. Using social media to find research participants is not the first sampling method research firms think to utilize. Ugh. Dinosaurs. However, from our experience, there
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Case Study: Mothers Participate in Qualitative Research for Kids Learning Games
Posted at: 2/4/2021 5:13 PM
It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years
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Education Market Research: Impact of EdTech on Children
Posted at: 11/16/2020 4:21 PM
The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up com
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How to Conduct Shelf Testing Market Research | CPG Research Firm
Posted at: 10/19/2020 12:30 PM
As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p