Qualitative Recruiting

  • Blog: How to Conduct Market Research with Military Veterans

    How to Conduct Market Research with Military Veterans

    While almost everyone knows a military veteran, this audience can be tricky to reach and recruit for market research. Especially on a large scale! Luckily for one client who contacted Drive Research, our team has experience with this audience and knows just how to reach them. This case study outlines the step-by-step process for our most recent veteran recruitment project. Step 1: The Kickoff Once a signed contract is in place, our market research firm held a 30-minute kickoff meeting to

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  • Blog: 5 Tips for Conducting Market Research with Content Creators

    5 Tips for Conducting Market Research with Content Creators

    It’s a content creator's and we’re just living in it, right? It’s no secret that influencers, bloggers, and social media personalities are some of the best marketers out there. In fact, a recent study revealed that up to 17% of businesses spend half of their yearly funds on influencer campaigns. Chances are if you’re reading this, you already know your way around influencer marketing strategy, at least a little bit. But do you know how market research can play into it? Types of market resea

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  • calculator measuring costs

    How Much Does Recruitment for Qualitative Research Cost?

    Unsurprisingly, one of the most common questions our qualitative recruitment firm receives is, “How much does recruitment for qualitative research cost?” This question is not always answered with one finite cost because in all reality, market research is not a one price fits all scenario. Drive Research works with a variety of organizations to recruit their most hard-to-find target participants, cost-effectively. However, the cost of doing so differs from project to project. To appropriatel

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  • Blog: 3 Reasons to Not Use Automated Market Research Recruitment

    3 Reasons to Not Use Automated Market Research Recruitment

    Automation, automation, automation - any Brady Bunch fans? Every industry seems to be moving toward this model, and while it’s something that I understand in the grand scheme of things, there’s one form of automation I will never fully support: qualitative recruitment. This blog outlines the 3 reasons you should refrain from utilizing automated market research recruitment. For a refresher on all things recruitment practices, check out our Ultimate Guide to Recruiting Participants for Qualit

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  • Blog: Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Social media vloggers, bloggers, and influencers are one of the more popular audiences in research lately. Lucky for many of our clients, Drive Research is highly experienced in recruiting this audience. When an agency reached out to us on behalf of a large international video tech/equipment brand, we knew we were the right fit for the project. This case study blog outlines our step-by-step process of recruiting YouTubers and vloggers. Report: A Brand's Guide to Working with Influencers

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  • Blog: 7 Mistakes Recruiters Make and How to Avoid Them

    7 Mistakes Market Research Recruiters Make (& How to Avoid Them)

    Recruiting research participants can be challenging. While I’ve always said there’s no single way to find participants willing to be part of market research recruitment (we’ll get into that later), there are definitely things that you can be doing wrong. This blog outlines some common mistakes I’ve witnessed recruiters make, and how to avoid them. Recommended Reading: Ultimate Guide to Recruiting Participants for Qualitative Research Mistake #1: Lying To or Misleading the Participant Lo

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  • Struggling to Get People to Attend Qualitative Research? Use These 7 Tips

    7 Ways to Improve Show Rates For Your Qualitative Research

    We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled to find qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard to reach. Plus! This process helps with getting our dream participan

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  • Blog: a phone in a block of ice - cold calling

    What are the Challenges of Cold-Calling Recruitment?

    Cold-calling is an old-school market research technique to reach potential participants. At a first glance, it seems simple enough. You find a contact’s phone number, call them, and recruit them for your project. However, as telemarketing and scam calls have increased over time–along with everyone’s annoyance with them–cold-calling has become a challenge for market research recruitment. Continue reading this blog to learn more about the challenges of cold-calling recruitment in market resea

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  • Qualitative Research Methods and Participant Recruitment

    Qualitative Research Methods That Need Participant Recruitment

    We can see it now: your company has a brand new idea for a service or product you’re certain consumers will love. But you need people to test it out to see if it really is just that cool, and you don’t know where to start. Or, perhaps you have an existing brand, product, or service that isn't getting the attention you think it deserves from your target market. There are several qualitative research methods that can help with these business challenges. And with qualitative market research,

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  • participate-increase-market-research-tips-03112019

    How to Increase Participation in Qualitative Research

    Participants are the bread and butter of any kind of research study. Unfortunately, it can be a daunting task to find a group of people that match your target audience who want to willingly provide their in-depth feedback. However, simple tasks from reminders to open communication to snacks can take the stress out of recruiting participants for your qualitative research. We’ll walk you through the specific steps for recruitment below, and pinpoint key areas to focus on. You’ll also be able

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  • Blog: 3 Benefits of Hiring Market Research Recruitment Agencies

    3 Benefits of Hiring Market Research Recruitment Agencies

    The scene: you’re super pumped about a new product or service your company has. You’re excited about all the positive feedback, sales, and potential exposure it’ll bring to your brand. But before launching your new concept, you’d like to host an online focus group with target consumers to gauge their interest level, suggested areas of improvement, and discuss what product similar to yours they are currently using. That’s where your new best friends (market research recruitment agencies) come

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  • Blog: What Impacts the Feasibility of a Market Research Study?

    What Impacts the Feasibility of a Market Research Study?

    Deciding on your target audience is an important step when constructing a plan for your market research project. In most instances, brands interested in conducting research have an idea of who they want to target in their future marketing campaigns or product and service offerings. However, there are a few things to consider before settling on your ideal participant. How does your target audience impact feasibility?  How do study requirements impact feasibility?  What does a low feasibility

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