How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. 

In a recent study conducted by Deloitte, top concerns among healthcare employees included:

  • Organizational culture
  • DE&I (diversity, equity, and inclusion) strategies
  • Consistency with virtual work
  • Leveraging new technologies to enhance productivity 
  • Mental wellness

How does this compare to your facility? Perhaps the greatest approach to measuring your team’s overall satisfaction and wellness is with a healthcare employee experience survey.

Keep reading as our healthcare market research company details a recent case study where a health department hired Drive Research to conduct an email survey with employees.

healthcare employee surveys by drive research

Challenges of the Health Department 

No other industry is experiencing as much of an existential fallout from the COVID-19 pandemic. Healthcare workers are struggling every day to adapt to new viruses, regulations, vaccines, and more.

The leadership and management team of our health department client was challenged in understanding what their employees needed during these changing times. 

For example, the International Hospital Federation shared tips for addressing relationship management and leadership throughout the COVID-19 pandemic. 

Four key pieces to focus on include: 

  1. Protection and wellbeing
  2. Education and training
  3. Communication
  4. Guidance and personal encouragement

Solution: Conducting a Healthcare Employee Experience Survey

Our healthcare market research firm recommended conducting an email survey with their employees. 

The market research involved reaching out to staff members of the health department to request feedback. 

The market research provided the health department with definitive, measurable, and actionable feedback to guide the next steps with employee engagement. 

Approach to Improving Healthcare Employee Experience

To address the objectives at hand, Drive Research recommended using an online survey to measure healthcare employee satisfaction. 

Our employee survey market research company often utilizes email surveys because they are a less costly research tool that still provides quick and quality feedback.

The approach to surveying healthcare workers included:

  1. Kickoff meeting with stakeholders of the health department 
  2. Drafting employee survey questions to be approved by the client
  3. Programming and testing the employee experience questionnaire
  4. Sending an email invitation with a link to the survey
  5. Creating a comprehensive employee survey report for the health department
  6. Hosting a debrief meeting to discuss the findings of the employee survey

To learn more about our in-depth process, read Using a Third-Party for Employee Surveys.

Example Employee Survey Email Invitation Sent by Drive Research

Subject line: Employee Survey: We Need Your Feedback on [example employer]!
Email text: We are conducting a short 10-minute employee survey on behalf of [example employer].

Start Your Survey Now

Please complete this survey by no later than [example date]. We will begin the analysis and reporting after this date. It is critical we hear from all employees. Your feedback will be used to understand the [example employer] employee experience as well as where it performs well and where it can improve.

Remember, there are no right or wrong answers! We truly want to hear from everyone, and it is important to know your responses will remain confidential with Drive Research. At no time will your personal information be tied to survey responses.

Survey Managed by Drive Research
[email protected]

Example Healthcare Employee Experience Survey

Below are a few employee survey example questions for healthcare workers. 

Typically, these surveys include 40 to 50 questions and take 10 to 15 minutes to complete. 

Keep in mind, our market research firm can customize any survey to meet the unique needs of the employer. 

1. How important are each of the following when determining satisfaction with a job? Rank each from 1 “most important” to 6 “least important”. Note: You can pick the rank using the drop-down arrow or by clicking and sliding the rows to reorder.

  1. Career development (i.e., growth, development, training, opportunities)
  2. Work engagement (i.e., excitement, adapting to change, initiative) 
  3. Relationship management (i.e., good leaders, trust, working relationships)
  4. Benefits (i.e., healthcare, retirement, paid leave, flexibility)
  5. Compensation (i.e., fair pay in comparison to market)
  6. Work environment (i.e., job security, social responsibility, diversity, culture)

2. How likely are you to recommend [example employer] as a place to work? Select a rating from not at all likely to extremely likely.

3. Please explain why you rated [example employer] as [insert response] out of 10. Enter your response below.

4. How does [example date] compare to employment at other organizations? Working at [example date] is… Select one.

  1. Much better
  2. Somewhat better
  3. The same 
  4. Somewhat worse
  5. Much worse
  6. No experience with other organizations

5. If you could change one thing about [example employer] to improve your satisfaction as an employee, what would it be? Enter your response below. Please note: You can skip this question if you are unsure.

6. Do you have any final thoughts or comments? Enter your response below. Please note: You can skip this question.

Findings of the Healthcare Worker Employee Survey

The healthcare client received a comprehensive market research report from Drive Research. Compared to other reporting options, this deliverable includes many components. 

The health department opted for the reporting package that includes an executive summary/topline of critical themes, recommendations, and action items, an infographic (one-page graphical summary), and question-by-question results.

While the specific details and findings from the healthcare worker employee survey remain confidential with the health department, we are happy to report all objectives were met. 

We learned that especially during a public health crisis, leaders are expected to foster culture and motivation to empower employees’ involvement and productivity in the workplace.

Leaders are also expected to promote education, enhance team communication, and provide personal support (i.e., learning opportunities, resources). 

Details of the Health Department’s Employee Survey

  • The survey took an average of 19 minutes to complete and included 42 questions. 
  • The survey received 109 responses. 
  • The response rate was 82%. The average response rate for employee surveys is typically between 30% to 40%.
  • Fieldwork for the survey began on July 20 and lasted until August 6, 2021. 
  • With a probabilistic sample, a total of 109 responses at the 95% confidence level offers a 4% margin of error
  • If the survey were conducted with another random pool of 109 respondents, the results would yield within +4% or -4% of the stated totals in the reports. 

Contact Drive Research to Survey Healthcare Employees

Drive Research is a full-service market research company specializing in employee experience surveys. 

Our team of certified market research professionals works with various types of clients and business sectors throughout the country. We have great experience conducting research with doctors, nurses, patients, and other medical stakeholders.

Interested in learning how Drive Research can help deliver data and insights for your healthcare organization? Contact us through any of the four channels below.

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

emily taylor about the author

Emily Taylor

As a Senior Research Analyst, Emily is approaching a decade of experience in the market research industry and loves to challenge the status quo. She is a certified VoC professional with a passion for storytelling.

Learn more about Emily, here.

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