Customer Satisfaction
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How Often Should I Survey My B2B Customers?
Posted at: 1/8/2024 6:40 PM
A big part of conducting B2B market research is surveying customers to gather valuable feedback. However, the frequency with which you survey your B2B customers depends on multiple different factors. So while no one answer applies to every organization, factors such as your industry, the products/services you sell, and your customer profiles can help determine how often you should survey customers. Taking these into account will simplify the process as you're navigating when to touch base ag
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How To Segment Your B2B Customers
Posted at: 1/5/2024 1:30 PM
Segmenting B2B customers allows businesses to understand who their audience is. When businesses know exactly who their customers are, they can easily improve marketing and engagement strategies. Segmenting customers is just that - grouping customers together based on certain characteristics from demographic information to industry data. It's recommended to run this research frequently or semi-frequently based on the type of business. What Is B2B Market Segmentation? Market segmentation r
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Healthcare Net Promoter Score: Formula & Benchmarks
Posted at: 12/13/2023 1:30 PM
In the dynamic landscape of healthcare, where patient satisfaction and loyalty are paramount, the traditional metrics of success are changing. Beyond clinical outcomes and operational efficiency, healthcare providers are increasingly recognizing the critical importance of patient experience. Amidst this shift, one metric stands out as a beacon of insight into patient satisfaction and loyalty: Healthcare Net Promoter Score (NPS). In this blog post, our healthcare market research company dives
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Surveying Non-Customers [Process & Questions]
Posted at: 11/21/2023 1:30 PM
By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our online survey company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why
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Key Customer Satisfaction Metrics to Measure in 2024
Posted at: 11/1/2023 3:45 PM
Regardless of what business you are in, understanding how customer satisfaction metrics work is essential if you want to understand and meet your customers’ needs. In the current competitive market, customers have so many options, so you can’t depend on your gut to determine if they’re happy with your brand. Just like you measure your website traffic or revenue growth, you also need to measure different metrics by conducting customer satisfaction surveys. In this blog post, we'll discuss so
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What is Customer Engagement? [From Market Research Experts]
Posted at: 10/27/2023 12:30 PM
Customer engagement is the ongoing interaction and relationship-building between a business and its customers, characterized by personalized communication, exceptional service, and efforts to provide value beyond transactions. Brands that place importance on the shopping experience of their customers will almost always see high levels of customer engagement. In this blog post, our market research company dives into what customer engagement is, how to measure it, and the importance of improvi
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How To Measure Customer Satisfaction Without Surveys
Posted at: 8/18/2023 12:30 PM
While there's no way to beat measuring customer satisfaction with surveys, businesses can still gather valuable insights without them. These methods include: Net promoter score (NPS) Customer churn rate Calculating LTV Each method relays important insight into customer sentiment, allowing businesses to improve related strategies. This also leads to increased customer retention, as shoppers are happy to stay with businesses that meet their needs. Below, we’ll show you how to measure custom
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What is Customer Effort Score? [+ How to Calculate CES]
Posted at: 8/11/2023 12:30 PM
In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. They demand frictionless journeys, minimal hurdles, and effortless resolutions. This shift in customer expectations has led to the ascent of Customer Effort Score (CES) as a fundamental measurement, offering businesses a comprehensive insight into the quality of their customer support, product design, and overall user experience. In t
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Top Customer Retention Strategies to Build Brand Loyalty
Posted at: 8/3/2023 12:30 PM
Customer retention is a vital aspect of any business, and it's essential to have a strategy in place to keep customers coming back. Building brand loyalty is one of the key ways to achieve this, and it can be achieved through a variety of tactics. In this blog post, we delve into the realm of customer retention strategies - a set of powerful tools and approaches designed to cultivate enduring connections with your clientele. We'll explore proven methods to keep customers coming back for more
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How To Improve Customer Satisfaction (From Research Experts)
Posted at: 7/31/2023 12:30 PM
Improving customer satisfaction is the lifeline for the health of a business. Organizations with poor ratings typically last only a short time or have notorious reputations in the market. Organizations with consistently high ratings flourish, grow, and have brands synonymous with A+ experiences. Which one are you? In this blog post, our customer satisfaction survey company delves into the insights provided by research experts to understand the significance of customer satisfaction, effectiv
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What Is The Customer Satisfaction Index & Why You Should Know
Posted at: 7/25/2023 12:30 PM
If you're running a business, you're probably already familiar with the term Customer Satisfaction Index (CSI). But do you really know what it is and why it's important? The CSI is a metric used to measure how satisfied customers are with a company's products or services. It's typically measured through customer satisfaction surveys or feedback forms, and the results are used to identify areas where a business can improve. In this blog post, our customer satisfaction survey company dives dee
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![Blog: Conducting Cannabis Customer Surveys [+ Example Questions]](/media/4903/cannabis-plants.png)
Conducting Dispensary Customer Surveys [+ Example Questions]
Posted at: 4/4/2023 12:30 PM
There is no question about it. The continued effort to legalize cannabis is presenting a massive change to the recreational and consumption habits of tens of millions of Americans. However, capitalizing on this growing field requires having the appropriate information about who your customers are and what they think of your product, service, and brand. It is why cannabis customer surveys are becoming a popular tool in the industry. A dispensary customer survey will provide helpful insights