At Drive Research we have a collective 80+ years of experience conducting studies such as product testing research. We’re highly experienced in all methodologies related to product testing like surveys, focus groups, in-home usage tests, and more.
Not only have we worked on product testing research projects globally, but we’ve also conducted this type of research across many industries (B2B, B2C, consumer packaged goods, beauty, and more).
We have highly experienced data scientists and research analysts with the capabilities of a full-service custom research firm, which means we can design, field, execute, analyze, and report your product testing research for you to ensure accurate results that your organization will actually understand and be able to implement.
Notable Brands Use Drive Research for Product Testing Research
What Is Product Testing Research For Businesses?
Product testing research can be a critical component of a company’s process for developing, validating, and managing its products.
By conducting a product testing research project, it’s possible to collect insights that can help develop a product with feedback from actual customers and prospects to make it a success. With the right research partner, data, and analytics, companies can learn more about the performance, usability, and desirability of a product.
That’s why we advocate for doing new product development market reseach the right way.
Whether you’re looking to test a new product concept, a product in the development phase, or a product already out there in the market, there’s never a bad time to collect product-specific feedback from your target audiences
Our Product Testing Research Options
Drive Research is a full-service market research company. Our team creates custom qualitative and quantitative studies based on your brand’s or client’s unique objectives. Here are just a few of the many product testing research options we offer.
Online surveys
For online surveys, we work with both B2B and B2C companies to conduct their quantitative product testing research.
We can scale and right-size a research project to reach just about any type of respondent possible in the market and can scale feedback to sizable sample audiences to ensure our results are both reliable and relatable.
Our full-service survey components include comprehensive project management, custom-written questionnaires and design, sample and respondent sourcing, programming and field management, data analysis, and reporting.
In-Home Usage Tests
IHUT (In-Home Usage Tests) can be highly useful for certain products. They involve providing consumers with a product to use in their own homes, allowing them to evaluate its performance and usability within their typical environment.
Participants provide feedback on their experience whether it be in-person or through digital solutions.
Our team has extensive experience recruiting, managing, and executing IHUTs so that companies can directly understand their product while it’s in the hands of their customers.
Focus Groups
Focus groups are a good idea for product testing because they provide a platform for in-depth discussions and qualitative insights.
This approach helps companies gain a deeper understanding of consumer behavior, refine product features, and make informed decisions before a product is launched to a broader market.
Drive Research can manage each aspect of a product testing focus group including qualitative recruitment, facility hosting, moderating, and reporting.
Ongoing Product Testing Research
While post-launch product testing may not seem needed for organizations, it is beneficial to help understand the current state of the market.
Seeing changes in sales figures or movement among competitors in the market may be indicators that another product test is warranted.
Whether it be monthly, quarterly, or yearly, ongoing testing is great for innovation, gaining competitive advantage, reducing costs, and improving profits.
Conduct custom product testing research and earn quality, actionable data
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How Product Testing Research Can Be Used
When you work with a professional custom market research firm to design and execute a project, you’re setting yourself and your company up well to get the right data and information that can be used to create or evolve a product that can increase sales, profitability, and demand in the market.
Take for example the following examples and case studies of how our clients implemented product testing research results.
Product Improvements
Product testing research examines existing products or those in development for possible improvements based on feedback from participants. Whether you’re gathering direct feedback from a survey, focus group discussion, observational research, in-depth interviews, or competitor analysis, it’s critical to gather high-quality data so that you can properly innovate a product.
New Product Concept Survey Case Study
Better Branding
From the quality of the product, to how it’s positioned and messaged, to the packaging and brand label itself, branding is a key element of the buying process. Branding can affect how a product is perceived by potential customers, and how loyal buyers communicate the features and benefits of a certain product to others. That’s why researching the branding of a single product or product line is a pivotal part of product testing and development.
Cost Reduction
Product testing market research can identify and address potential flaws or inefficiencies in a product early in its development, preventing costly issues and recalls down the line.
By understanding consumer preferences and needs through testing, companies can optimize features and functionalities, reducing the likelihood of costly revisions or redesigns post-launch.
Additionally, incorporating customer feedback during the testing phase can enhance overall product satisfaction, potentially reducing the need for extensive post-launch customer support and warranty-related expenses.
In-Store and At-Home Taste Test Case Study
Why Choose Drive Research for Product Testing Research
At Drive, we’ve got a collective of 80+ years of experience with product testing research methods and projects. Our team is highly efficient at conducting online, virtual, and on-site projects which all allow for more options and flexibility for your organization. We’ve worked with a wide array of companies in different industries and a large range of products. Here are just a few of the many client reviews of our market research company.
Contact Our Product Testing Company
We at Drive Research work with your team to create a customized project that is complete, reliable, and effective. We work best with clients who understand their goals but are looking to have their research managed to utilize our experience and expertise.
Our product testing research company offers quality data, affordable projects, and fast results for your business. Your success is our success.