Working with our Manufacturing Market Research Company
Concerned about how the quality of your product and brand is perceived in the market? Drive can assist you with an image and awareness survey to address the objectives.
Engineering a new product and need feedback from end-users or buyers? Voice of Customer (VoC) with Drive Research can provide you with the insights you need as you approach the next steps. From qualitative to quantitative, a national manufacturing research company like Drive has your assembly line of data insights ready from start to finish.
Approach to Manufacturing Market Research
In most types of fields and industries, making misinformed decisions is no pathway to success. However, the manufacturing sector particularly cannot rely on guessing or gut instincts.
The consequences of making mistakes when launching a product or entering a new market can be detrimental. Our manufacturing market research company alleviates these concerns and risks.
Market research uses facts and evidence to provide manufacturers with insights into customer experience, product differentiation, market opportunities – all while reducing risk of failure.
Manufacturing Market Research Services
Our full-service market research company specializes in a number of different services, fit for a manufacturing company. Our more popular methodologies offered in manufacturing market research include:
- Brand Equity Surveys: Typically conducted with a random sample of respondents, this type of manufacturing market research showcases levels of awareness and equity for your brand, product, or services.
- Lead Generation Surveys: A lead generation survey provides your manufacturing company with vital-decision making criteria and customer profiling information to improve marketing decisions. You will also receive tangible leads for your sales team to generate relationships and revenue.
- Voice of Customer (VoC) Research: VoC research answers important questions such as, why your customers need you, what you can help your customers with, what your customers' interests are. These answers allow your manufacturing company to create a more refined strategy.
- New Product Development Research: In order to ensure the time and cost invested in a new product doesn’t go to waste, it’s essential manufacturing companies make informed decisions based on actual market opportunity and customer insights with new product development research.
These are just a few of the manufacturing market research services provided by Drive Research. To learn more about our services, contact us today!