At Drive Research, we know that a complete and representative perspective of the organization is necessary for reliable data collection.
We believe that brand tracking should be done over a period of time and not in a vacuum consisting only of short-term analysis. Typically, our brand tracking takes place over the span of a longer term, or exists as an always-on approach, in order to measure changes in brand perception and health over the years.
With our team's combined 80+ years of experience recruiting participants for various types of qualitative and quantitative research that relates to measuring brands and their target audiences, we can assure your satisfaction with our process.
Leading B2B and B2C Brands Trust Drive Research
What is Brand Tracking?
Brand tracking is the continued measurement of your marketing and brand-building efforts in terms of key metrics, such as brand awareness, perception, and purchase consideration.
Tracking research helps brand managers and owners capture critical data and audience perspectives that help make informed decisions to increase sales, deliver more efficient marketing, and achieve an increased market share.
Many brand tracking studies are static, long-winded, and programmatic surveys with templated question sets.
With Drive Research, you can move beyond traditional brand tracking into a more in-depth, custom, and flexible approach that gives you access to crucial insights you need to make better and more relevant business decisions.
Why Full-Service Brand Tracking Market Research Is The Best
There are many options to outsource brand tracking and brand health research. However, when it comes to providing high-quality research design, execution, analysis, and results delivery, many of the tools, DIY platforms, and limited or fixed service research firms fall short. Here’s how we at Drive Research are different.
Complete Approach To Data Collection
When it comes to brand tracking it can be difficult to understand how much data or sample is needed in order to get a full picture of holistic brand health. Typically, under-reporting or non-representative data is where companies find issues with brand tracking research.
This leads client organizations to fall short of making fully informed business decisions due to incomplete or inaccurate research results. Inaccurate data can also lead to poor decisions or taking actions that can backfire.
Data Analytics and Measurement
Measuring the overall health of your can seem like an impossible task. That’s why it’s important to know what your goals are in order to develop proper metrics.
It’s also vital to use benchmarks that are relevant to your own organization, your competitors, and the industry to see the progress of your own brand. Additionally, to assure quality insights, Drive Research uses in-depth cleaning methods during our data collection field time, and post-collection, to get the most accurate and reliable measure of brand health possible.
Long-Term Brand Tracking Method
Many limited or fixed service research firms and DIY options won’t tell you this, but tracking brand health in the short term won’t do much for your business. There won’t be enough data to compare over time to let you know where your brand stands or what your brand needs to do next.
That’s why at Drive Research, we advocate for long-term brand tracking projects to achieve results that count. Having long-term data enables your organization to make faster and better decisions based on a more complete understanding of how your brand evolves.
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What Organizations Are Saying About Our Brand Tracking Market Research Company
The portfolio of clients at our brand health tracking company includes various types of B2B and B2C organizations across the world. We bring a level of importance to your project that we would bring to our own business. It is important to our team to manage both client and respondent expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.
Frequently Asked Questions About Brand Tracking
What is an example of brand tracking?
Brand tracking includes measuring critical and custom metrics of an organization among all audiences that interact with and are exposed to the brand. Typical metrics include brand perception, consideration, satisfaction, likelihood to recommend, and Net Promoter Scores.
How is brand tracking done?
Brand tracking includes survey research that is conducted in scheduled intervals over time, or using an always-on approach. A comprehensive approach includes feedback from an organization’s customers, employees, stakeholders, partners, and prospects to gain a complete understanding of what people think and feel about the brand.
What are the benefits of brand tracking?
Brand tracking allows you to measure overall health, perception, sentiment, and more related to how your target audiences feel about your brand. It can also help you understand the success behind individual marketing campaigns and advertising efforts. Regular, long-term brand tracking also helps you extract relevant information that you can use in your strategy and planning.
Why is brand tracking so important?
Brand tracking allows businesses and brands to listen directly to their customers, employees, stakeholders, partners, and prospects. This can help organizations identify what is important to people who interact with or notice their brand and allows for more informed decision-making, brand strategy, as well as future marketing budgeting and investment.