Travel & Tourism Market Research

Where are our visitors traveling from? What are their main motivators to visit? Where have visitors seen or heard about our region in the past 3 months? How can we improve the ROI of our marketing efforts?

These are the common objectives our clients look to solve with our travel and tourism market research company.

Whether you are a museum, hotel, airline, chamber of commerce, festival, or event, you can benefit from market research insights to inform your business and marketing strategy.

Travel Destinations Choose Us For Market Research

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Our Tourism Market Research Services

From a high-level bird's eye view - our travel and tourism market research company specializes in various forms of surveys, such as online surveys, intercept surveys, and focus groups. But, no matter the type of methodology, Drive Research will put in the miles to bring your travel and tourism organization to the next level. 

A few of our more popular services from our travel and tourism market research company include:

Visitor Surveys

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Conducting visitor surveys in your travel and tourism destination provides crucial insights into visitor preferences, satisfaction levels, and areas for improvement. 

It is a cost-effective market research study that enables your team to tailor experiences, enhance amenities, and ultimately attract more visitors by aligning offerings with their expectations.

Drive Research manages all aspects of your visitor survey including design, programming, fieldwork, and reporting so your team can remain focused on providing the best traveler experience possible.


Online Reputation Management

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When tourists search for something to do in the area, customer reviews largely impact their decision about where they should visit during their travels.

It is critical to have a positive rating on popular review sites such as Google and TripAdvisor.

Not only can Drive Research provide an increased number of positive reviews with our online reputation management services, but also obtain critical guest feedback to help guide your operations and marketing strategies.


Website User Experience (UX) Research

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User experience market research is essential for understanding visitors' preferences, expectations, and satisfaction levels.

By aligning offerings with user preferences, destinations can strategically position themselves, improve customer loyalty, and stay competitive in the dynamic tourism industry.

We can accomplish this through moderated interviews, unmoderated surveys, website surveys, and additional methods, providing comprehensive insights for optimizing online experiences.


Focus Groups

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Gain valuable insights into guest preferences, expectations, and areas needing improvement with in-person or online focus groups.

These discussions also aid in identifying trends, allowing your tourist attraction to stay competitive and maintain a strong market position in the tourism industry.

Our team manages all aspects of focus group studies including focus group recruitment, moderating, hosting, reporting, and more.

Gain valuable insights into tourists' experiences and stay ahead of your competition by conducting custom travel and tourism market research.

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What Clients Are Saying About Our Market Research Company

Travel destinations employing market research with Drive Research remain a step ahead in any highly competitive industry. It’s why we’ve earned hundreds of 5-star Google ratings. Don’t just take our word for it. Here is why our clients love working with us.