Retail Market Research Company

The retail landscape is constantly evolving, driven by changing consumer behaviors, technological advancements, and the ever-expanding digital marketplace. To thrive in this challenging environment, brands need to harness the power of retail market research to gain a deep understanding of their customers and seize every opportunity for growth.

At Drive Research, we understand the fierce competition retailers face to capture consumers' attention, loyalty, and ultimately, their business. As a full-service market research company, we are dedicated to helping your retail business navigate through these complexities and unlock the true potential of your brand.

Whether you are a brick-and-mortar store looking to optimize your in-store experience or an e-commerce giant aiming to enhance your online presence, our team of experienced researchers and analysts is here to support you at every step of your journey.

Leading Retail Brands Choose Us for Market Research

Consumer goods market research company clients

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Our Retail Market Research Services

Our qualitative and quantitative research services are tailored to provide you with valuable insights into the minds of your customers. Armed with this knowledge, you can make data-driven, strategic choices that resonate with your target audience and build lasting brand connections.

Here are just a few of the many retail market research options we offer.


Online Surveys

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Collect measurable insights into shoppers' preferences, habits, and motivations, to uncover the key drivers that influence their purchase decisions with online surveys.

Our retail market research company conducts various types of surveys such as:

  • Ad concept testing surveys
  • Brand awareness surveys
  • Brand tracker surveys
  • Geofencing surveys
  • Pricing surveys
  • Customer and employee surveys


Focus Groups

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Our retail focus groups go beyond merely gathering opinions. They provide an invaluable opportunity for your retail business to connect directly with your target customers.

We offer various options to host group discussions. Our clients have the option to conduct the focus groups at our Syracuse facility, at a location of their choosing, or remotely with online focus groups

Additionally, Drive Research can oversee focus group recruitment, moderating, reporting, and more.



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Rather than surveying someone as they leave a retail or grocery store, shop-alongs involve an interviewer accompanying customers as they browse the store for things to buy.

The purpose of a shop-along is to uncover thoughts, influences, preferences, and motivations when customers are shopping for a product.

The real-time nature of the research enables Drive Research to delve into the psychology of consumer decision-making as it unfolds.


Market Segmentation

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Market segmentation is the process of dividing a vast market into smaller, distinct groups of consumers who share common needs or characteristics.

By categorizing customer groups by their unique preferences and behaviors, retail brands can customize their product offerings, messaging, and promotional tactics for optimal engagement and sales.

Unlock the potential of consumer segmentation by downloading our Grocery Shopping Consumer Segmentation report for more details.


Website User-Experience (UX)

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Website UX research with Drive Research ensures your online platform is user-friendly, intuitive, and optimized for customer satisfaction.

By understanding how visitors interact with your online store, identifying pain points, and uncovering opportunities for improvement, you can enhance the overall online shopping experience and increase customer engagement.

All of which work to drive higher conversion rates and sales.


Gain valuable insights into customers' preferences and stay ahead of your competition by conducting custom retail market research.

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What Brands Are Saying About Our Retail Market Research Company

Our success is your success. Retail brands employing market research with Drive Research remain a step ahead of their counterparts in a highly competitive industry. It’s why we’ve earned a near-perfect 5-star Google rating. Don’t just take our word for it. Here is why our clients love working with us.