Market Research Services Category
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4 Reasons a Credit Union Should Use Market Research
Posted at: 11/7/2017 4:58 PM
Looking to shake things up? You can fuel a new marketing initiative or marketing strategy at your credit union with market research. Credit unions use the data from market research studies to make better decisions. What kinds of decisions? Well, in our experience many credit union market research studies focus on member experience. As your partner, a market research company should work with a credit union to determine key objectives for the research. Ideally a credit union market research comp
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4 Best Methodologies to Use When Conducting Consumer Research
Posted at: 10/27/2017 7:37 PM
There are plenty of options out there when it comes to consumer research. The first step is likely to determine whether you want to conduct in-house or use a third-party consumer research company. The benefits of in-house are reduced costs on-paper. The benefits of a third-party are added expertise, objective points-of-view, and potential costs savings (if the in-house project drags on well beyond the expiration date, which is why we referenced cost savings "on-paper"). In this post, we'll high
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How to Reduce the Cost of Market Research? | Firm in NY
Posted at: 10/21/2017 6:49 PM
So here you are. You might have come across this blog post because you are trying to find some ways to save money on your market research. If you're seeking to reduce the cost of market research for your manager, team, company, or client, you've come to the right place. In this article, our market research firm in NY will discuss 5 unique ways to reduce the cost of market research. Some are easier to employ than others. Some require more work. Some are more practical. Some are unique. But all w
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4 Quick Tips for Your Mail Survey | Company in New York
Posted at: 10/2/2017 5:36 PM
Even with the advance of all of the online survey and mobile survey capabilities over the past decade, several of our clients prefer using a mail survey when contacting customers or members. Why? It stands out and it's different. Just think back 15 to 20 years ago. All of us used to get so excited when we received an email. Actual mail in our mailboxes was boring. We received too much of it and a lot of it was overlooked. Now fast-forward 15 to 20 years and it's the exact opposite. We now are
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6 Things Your Boss Wants to Know About Market Research | Company in NY
Posted at: 9/29/2017 5:29 PM
So you are ready to conduct some market research? After months of your own research to understand whether you want to use a Voice of Customer (VoC) or Image and Awareness Study, you are finally ready to take the next steps. You understand the value that market research can add to your organization and you've heard about the amazing impacts of a customer survey from your former colleague. You pitch the idea to your boss in Monday morning's staff meeting. Here you thought this was a slam dunk but
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Posted at: 9/19/2017 3:01 PM
When you see or hear the term "Market Research" what comes to mind? Are you thinking of terms like costly? Expensive? Time consuming? Not worth the investment? Perhaps you are familiar with one of these 5 myths about the industry then. And possibly unicorns, leprechauns, and other folklore. Sorry we won't be addressing those on this market research blog. Did you think of any of those terms regarding market research? Well we are about to debunk each of those for you. 1 by 1. We'll tackle 5 of t
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What Does a Market Research Project Workplan Look Like?
Posted at: 9/18/2017 2:57 PM
Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional knows, time is always of the essence. Keeping teams and clients on-task is half the battle when it comes to accelerating insights and market research projects. Starting your first market research project? Get excited. Data and insights that
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Market Research Albany | Key Statistics and Data
Posted at: 9/14/2017 2:46 PM
Do business in Albany, NY and get excited about data? Us too! Which probably isn't too surprising considering we love market research. In the following post, Drive Research will uncover key statistics and demographic data for Albany, NY. Drive Research is a market research company serving Albany, NY that specializes in custom qualitative and quantitative research. Check out details about the services offered. The secondary market research data below is focused on the Albany market area. Market
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Market Research Rochester | Key Statistics and Data
Posted at: 9/7/2017 1:40 PM
Eager for the inside scoop on market research in Rochester, NY? Drive Research is a market research company serving Rochester, NY in Western New York and we're equipped with the area's key statistics and demographics. Have you heard of Drive Research yet? We specialize in creating custom qualitative and quantitative research for a variety of industries. Below are details on several different topics such as population, gender, household income, and more. This type of secondary demographic infor
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Inside 3 of the Most Labor Intensive Market Research Tasks
Posted at: 9/4/2017 1:21 PM
In honor of Labor Day, I decided to put together some of the most labor intensive tasks industry professionals work on in market research. Our market research firm serving Rochester, NY knows about hard work and helping our clients with data. Remember it's not considered "work" if you enjoy what you are doing like we do. Throughout the market research process, there are many tasks that are straightforward while others require lots of time, attention, and hours. No different from any other indus
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Market Research Syracuse | Key Statistics and Data
Posted at: 8/24/2017 2:14 PM
Curious about market research in Syracuse, NY? Drive Research has got you covered! In this post we will discuss key market research in Syracuse. Drive Research is a market research company making our team perfect for custom qualitative and quantitative studies. Here’s more about our services offered. Below is secondary market research about Syracuse, NY and the surrounding Central New York area of Upstate New York. This type of secondary research can be further customized based on the needs of
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4 Components of a Project Workplan | Market Research Firm Rochester NY
Posted at: 8/23/2017 2:03 PM
Project workplans are an invaluable piece of our project management process for our market research firm serving Rochester, NY. Outside of the kickoff meeting and agenda, it is the first document and deliverable the client receives after a market research project launches. Yet, we see far too many firms not using project workplans in market research and other industries. With our work experience, clearly defined goals = clearly defined outcomes. The benefits of project workplans in market rese