Market Research Services Category

  • credit union market research

    4 Reasons a Credit Union Should Use Market Research

    Looking to shake things up? You can fuel a new marketing initiative or marketing strategy at your credit union with market research. Credit unions use the data from market research studies to make better decisions. What kinds of decisions? Well, in our experience many credit union market research studies focus on member experience. As your partner, a market research company should work with a credit union to determine key objectives for the research. Ideally a credit union market research comp

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  • conduct b2b survey market research

    How to Conduct a B2B Survey? | A Step-By-Step Process

    If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. Collecting feedback offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Beyond just reaching out, the data helps guide marketing efforts, operational improvements, and high-level strategies. The insights and findings can be used to create infographi

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  • collect consumer research

    4 Methodologies to Collect Consumer Research | Company in U.S.

    There are plenty of options out there when it comes to consumer research. The first step is likely to determine whether you want to conduct in-house or use a third-party consumer research company. The benefits of in-house are reduced costs on-paper. The benefits of a third-party are added expertise, objective points-of-view, and potential costs savings (if the in-house project drags on well beyond the expiration date, which is why we referenced cost savings "on-paper"). In this post, we'll high

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  • How to Reduce the Cost of Market Research? | Firm in NY

    How to Reduce the Cost of Market Research? | Firm in NY

    So here you are. You might have come across this blog post because you are trying to find some ways to save money on your market research. If you're seeking to reduce the cost of market research for your manager, team, company, or client, you've come to the right place. In this article, our market research firm in NY will discuss 5 unique ways to reduce the cost of market research. Some are easier to employ than others. Some require more work. Some are more practical. Some are unique. But all w

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  • mail survey market research company in new york

    4 Quick Tips for Your Mail Survey | Company in New York

    Even with the advance of all of the online survey and mobile survey capabilities over the past decade, several of our clients prefer using a mail survey when contacting customers or members. Why? It stands out and it's different. Just think back 15 to 20 years ago. All of us used to get so excited when we received an email. Actual mail in our mailboxes was boring. We received too much of it and a lot of it was overlooked. Now fast-forward 15 to 20 years and it's the exact opposite. We now are

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  • boss market research tips

    6 Things Your Boss Wants to Know About Market Research | Company in NY

    So you are ready to conduct some market research? After months of your own research to understand whether you want to use a Voice of Customer (VoC) or Image and Awareness Study, you are finally ready to take the next steps. You understand the value that market research can add to your organization and you've heard about the amazing impacts of a customer survey from your former colleague. You pitch the idea to your boss in Monday morning's staff meeting. Here you thought this was a slam dunk but

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  • myths market research

    5 Myths About Market Research

    When you see or hear the term "Market Research" what comes to mind? Are you thinking of terms like costly? Expensive? Time consuming? Not worth the investment? Perhaps you are familiar with one of these 5 myths about the industry then. And possibly unicorns, leprechauns, and other folklore. Sorry we won't be addressing those on this market research blog. Did you think of any of those terms regarding market research? Well we are about to debunk each of those for you. 1 by 1. We'll tackle 5 of t

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  • workplan market research

    What Does a Market Research Project Workplan Look Like?

    Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional knows, time is always of the essence. Keeping teams and clients on-task is half the battle when it comes to accelerating insights and market research projects. Starting your first market research project? Get excited. Data and insights that

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  • labor intensive market research tasks

    Inside 3 of the Most Labor Intensive Market Research Tasks

    In honor of Labor Day, I decided to put together some of the most labor intensive tasks industry professionals work on in market research. Our market research firm serving Rochester, NY knows about hard work and helping our clients with data. Remember it's not considered "work" if you enjoy what you are doing like we do. Throughout the market research process, there are many tasks that are straightforward while others require lots of time, attention, and hours. No different from any other indus

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  • market research syracuse key statistics and data

    Market Research Syracuse | Key Statistics and Data

    Curious about market research in Syracuse, NY? Drive Research has got you covered! In this post we will discuss key market research in Syracuse. Drive Research is a market research company making our team perfect for custom qualitative and quantitative studies. Here’s more about our services offered. Below is secondary market research about Syracuse, NY and the surrounding Central New York area of Upstate New York. This type of secondary research can be further customized based on the needs of

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  • components of a project workplan market research firm rochester ny

    4 Components of a Project Workplan | Market Research Firm Rochester NY

    Project workplans are an invaluable piece of our project management process for our market research firm serving Rochester, NY. Outside of the kickoff meeting and agenda, it is the first document and deliverable the client receives after a market research project launches. Yet, we see far too many firms not using project workplans in market research and other industries. With our work experience, clearly defined goals = clearly defined outcomes. The benefits of project workplans in market rese

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  • items to cover in market research kickoff meeting

    5 Items to Cover in a Market Research Kickoff Meeting | Company in NY

    As a market research company in Upstate NY, we host a lot of kickoff meetings for our clients. In fact, we hosted 2 of them today. We follow a well-built roadmap agenda for these meetings. Regardless of industry or client, all market research kickoff meetings should cover similar items. They can be structured and regimented to keep all teams and attendees on track to run an efficient and timely meeting. In this blog post, our market research company will discuss 5 items to cover in a market res

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