Market Research Services Category
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Market Research Tampa Bay, FL | Key Statistics and Data
Posted at: 2/28/2018 3:00 PM
On our market research blog we often take an in-depth look at markets and cities across the United States such as Buffalo, NY or Springfield, MA. Our team shares some high-level demographic summaries to help our readers understand each market and some of the trends in population. You never know when you might need it! For this post, we take a closer look at a 3-county area in South Florida. This is the market area that surrounds Tampa Bay. With our mapping and demographics software we can under
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4 Warning Signs Your Market Research Will Fail
Posted at: 2/16/2018 7:34 PM
Market research. It's an expertise much like any art or science that can take years or decades to master. In order to truly evolve and improve your skills in the arena you need to be immersed in it each each and every day. Not dabble once every few months a couple times a year. It's really no different than any other skill. If you shot 100 free throws each day for 365 days a year you will get better at shooting free throws. If you are a digital marketer and engulfed yourself in paid search (SEM
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Credit Union Market Research Company | 4 Factors to Consider
Posted at: 1/29/2018 3:52 PM
Choosing a credit union market research company is no easy task. There are several options available and if you have not worked with a firm before, it could become difficult to understand what makes one credit union market research company better than another. First off, making a decision to use market research is a good one regardless of what firm you choose to work with. Market research provides you with the confidence in your decisions which are based on facts and evidence. Whether it is con
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4 Parts of a Market Research Quote and Proposal
Posted at: 1/26/2018 3:44 PM
Before you get started with market research you first need to request a quote or a proposal. A quote is a basic and high-level estimate on the cost of market research. This can usually be turned around quickly because little detail is offered outside of the estimate or range. A market research proposal is more detailed because it outlines the scope of the study. This includes several components and a more accurate cost. In many cases a proposal details a final cost which is different from the e
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4 Problems with DIY Market Research | Do It Yourself Survey Tools
Posted at: 1/23/2018 3:21 PM
As the market research industry continually shifts to more online survey work, it has opened up access to tons of platforms and tools available to end-users and clients. Many of these clients decide to pursue market research in-house using these DIY survey tools. There are hundreds of these tools available to users and clients to help them manage their own market research. But should they? Pursue these DIY options with great risk. In this market research blog post we cover 4 problems with thos
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Market Research Springfield, MA | Key Statistics and Data
Posted at: 1/10/2018 8:48 PM
Interested in business intelligence for your organization? Drive Research is a market research company serving Springfield, MA ready to partner on quantitative and qualitative studies. Our services include Customer Experience (CX), Voice of Employee, focus groups and focus group recruiting, phone interviews, and intercept and online surveys. We work with clients across Upstate New York, New England, and in Massachusetts. In this post we will describe the demographics of Springfield, Chicopee,
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Credit Union Market Research: Where to Get Started?
Posted at: 1/4/2018 8:23 PM
If you are a credit union looking to get started with market research you are in the right place. Our credit union market research company highlights several options to choose from below. Each with their own unique pros and cons to help you get answers from those who matter most. Market research is an excellent way to collect objective and fact-based information from respondents to help guide next steps with strategy. It quantifies your gut by giving you and your team the confidence to know the
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Where to Start with Market Research? | Company in Upstate New York
Posted at: 12/29/2017 7:31 PM
When it comes to market research there are so many roads you can choose. When you work with a market research company, they can help guide you down the right path to help answer the question "where to start with market research?" Market research often answers many of your key questions but leads to other questions as well. The key is finding a starting point with your market research efforts. If you have a specific objective (e.g. we need to improve the user experience on our website), by all m
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4 Ways to Collect Data for a Competitive Assessment
Posted at: 12/21/2017 9:21 PM
Do you really know how well you stack up against your competitors? Do you really know or is it just a gut feeling? Market research challenges your "gut feelings" with competitive assessments. The goal of a competitive assessment is to provide the information and data needed to fuel strategy. Perhaps customers perceive your brand to be more positive than some competitors or more negative than other competitors. Are you left wondering why? Market research answers these types of questions through
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DIY Market Research: Good Decision or Bad Decision?
Posted at: 12/15/2017 9:00 PM
Thinking about Do-It-Yourself market research? At face value, how hard can a survey be to write, to program, or a focus group to moderate? Like any skill it takes years, sometimes decades to master. But hiring a professional or third-party expert like a market research firm in Albany, NY will always carry some unique benefits. In this post we will share some of the pros of each path. There are some benefits to conducting in-house and some benefits to outsourcing the market research. As a third-
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Should You Blind or Reveal the Sponsor of Your Survey? | Market Research Tips
Posted at: 12/4/2017 8:29 PM
To blind or not to blind? That is the question. Fortunately for you, we'll provide the answer in this article. As a market research company in Buffalo, we are asked this question quite a bit from our clients and partners across the country. Several pros and cons exist as you determine whether or not to reveal the sponsor of the survey. First off. What is Blinding a Survey? Blinding a survey is the practice of hiding the true sponsor of the market research. If your local Bank ABC wants to run
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Need a Market Research Estimate? | 4 Tips to Receive a Qualified Bid
Posted at: 11/14/2017 7:06 PM
Need a market research estimate? You've come to the right place. In this post our market research company gives you an inside look at how to best ask for a market research estimate. Keep these 4 tips and factors in mind when you reach out to market research companies. All 4 significantly impact your market research estimate that you will receive. If you provide information on these 4 topics, you will get a true apples-to-apples market research estimate giving you a better understanding on budge