Market Research Services Category
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5 Market Research Options for Home Improvement Companies
Posted at: 2/23/2021 1:30 PM
Options. Everybody loves them. And lucky for home improvement companies looking to conduct market research, you have plenty of them. In this blog post, our market research company discusses five market research methodologies we'd suggest for companies working in the home services industry. Option #1: Customer Surveys When brands think of market research, customer satisfaction surveys are often the first thing that comes to mind. And for a good reason. This type of market research method
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4 Factors to Look For in a Market Research Consultant
Posted at: 1/28/2021 7:47 PM
Market research is known for its tools to produce data-driven insights that companies utilize to drive marketing, sales, product innovation, and other key strategies. However, what often goes overlooked is the consultant piece. Market research is a very specialized type of business consulting. It is not something everyone can do and often takes an experienced talent to be done well. Although market research firms may not be as abundant as per say, advertising or marketing agencies, as a buy
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Top Test Market Cities for Research | 2020 Ultimate Guide
Posted at: 9/8/2020 2:19 PM
Test marketing a product is exactly how it sounds. It is the process of testing the feasibility and success of a new product or service in an isolated area before unveiling the product or service through a full, national, or global launch. Test markets offer several advantages but also several concerns to think about as a business. Your brand has to determine if it is worth it. This ultimate guide to test markets will answer all of your questions on test markets and market research. The arti
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Sensitive Topics in Market Research | 7 Factors to Consider
Posted at: 4/23/2019 1:49 PM
In a typical market research project, the subject material is fairly uncontroversial. From time to time, our market research company has the pleasure of conducting surveys on fun topics like community beer preferences and the beloved Syracuse St. Patrick's Day Parade. However, there are also more sensitive topics in market research which require a different level of care and preparation. Participants may answer questions about their experiences with topics including: Financial struggle Medical
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Posted at: 4/17/2019 6:06 PM
Wondering the ins and outs of B2B market research? Drive Research to the rescue! Assumptions about B2B market research include: B2B audiences are more difficult to reach B2B market research is more expensive to conduct B2B audiences are more expensive to reach B2B market research is slower B2B market research is not necessarily more difficult to conduct than B2C market research. The approaches and methodologies used for B2B and B2C market research are typically different, but that does not me
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Ethnography in Market Research: A Deeper Understanding Of Customers
Posted at: 3/29/2019 6:17 PM
In most forms of market research, we take the participant's word as all we need to know for our data. Who knows their opinions and beliefs better than themselves, right? However, there are cases in which a market research participant has more to offer than what they simply say. No, I don't mean online surveys versus spoken interviews. I'm talking about participant behavior versus thoughts. This is the main idea behind ethnographic market research. Let's back up a bit. Ethnographic research is
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Tips to Practice Ethical Market Research | Market Research Company NY
Posted at: 3/20/2019 3:29 PM
Ethics are constantly evolving, especially in the world of market research. Information and data are powerful. When organizations have access to this type of information it also has a responsibility to make sure it is protected and used ethically. Researchers have many specific responsibilities when it comes to conducting market research. Learn more about tips to practice ethical research below from our market research company in NY. Use these tips to practice ethical market research. Tip
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Do-It-Yourself Market Research Tools | 4 Mistakes Made
Posted at: 3/19/2019 3:23 PM
I'll admit, market research may look simple to someone who has never done it before. Ask a few questions, get some answers, and unlock game-changing insights. This belief is probably why we see many people turn to do-it-yourself (DIY) market research tools online or through software. As someone who eats, sleeps, and breathes market research each day, I can't in good conscious say it will be easy to complete it on your own. That said, I have a few suggestions on how to best go about your own mar
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Do-It-Yourself Market Research Tools | 4 Mistakes Made
Posted at: 3/19/2019 3:23 PM
Before diving in, conducting in-house market research can be a tricky process. In this blog post we cover four common mistakes that the unsuspecting market research DIYer is bound to make. Give these pitfalls some thought before diving into your own study to make a decision with confidence.
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How To Do Market Research | Cost Saving Tips for All Business Types
Posted at: 3/4/2019 8:39 PM
After a quick google search on, "market research how to" I skimmed through a bunch of lengthy posts about the ins and outs of multi-faceted market research projects. Safe to say, there were major red flags in these posts. Most of these posts focused on image and awareness studies in particular. The posts talked about the difference between primary and secondary research, how to define a target audience, how to create customer/buyer personas, writing survey questions, and more. Honestly, it got
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7 Tips to Help With Travel and Tourism Surveys | Visitor Market Research
Posted at: 1/30/2019 4:18 PM
Thinking about doing a visitor survey for your travel and tourism related organization? You've come to the right place. Drive Research shares 7 tips to help you with your survey process covering everything from invite language to survey tips, reminders, and thank yous. If you are going to put the effort and time into running a visitor survey make sure you do it right. If you have little experience in market research it helps to reach out to an advisor or consultant to guide you on best practice
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Increase Visits to Your Winery Through Market Research | 3 Options
Posted at: 1/25/2019 4:03 PM
Wineries love market research! Common market research goals for wineries include better understanding target consumers and customers. This helps wineries create data-driven strategies to increase sales and winery visits. There are several objectives winery market research can address. Some typical market research objectives for wineries include gathering feedback from winery visitors, better understanding perception and satisfaction among target consumers, and gathering feedback from customers.