Market Research Services Category

  • diy-market-research-tools-03192019

    Do-It-Yourself Market Research Tools | 4 Mistakes Made

    I'll admit, market research may look simple to someone who has never done it before. Ask a few questions, get some answers, and unlock game-changing insights. This belief is probably why we see many people turn to do-it-yourself (DIY) market research tools online or through software. As someone who eats, sleeps, and breathes market research each day, I can't in good conscious say it will be easy to complete it on your own. That said, I have a few suggestions on how to best go about your own mar

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  • diy-market-research-tools-03192019

    Do-It-Yourself Market Research Tools | 4 Mistakes Made

    Before diving in, conducting in-house market research can be a tricky process. In this blog post we cover four common mistakes that the unsuspecting market research DIYer is bound to make. Give these pitfalls some thought before diving into your own study to make a decision with confidence.

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  • market-research-cost-savings-business-03042019

    How To Do Market Research | Cost Saving Tips for All Business Types

    After a quick google search on, "market research how to" I skimmed through a bunch of lengthy posts about the ins and outs of multi-faceted market research projects. Safe to say, there were major red flags in these posts. Most of these posts focused on image and awareness studies in particular. The posts talked about the difference between primary and secondary research, how to define a target audience, how to create customer/buyer personas, writing survey questions, and more. Honestly, it got

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  • focus-group-vs-survey-research-02012019

    Focus Groups vs. Survey Research | How to Choose a Market Research Methodology

    Market research is one of the most important things a company can invest in as part of their business strategy. It can help an organization begin to fully understand its competition, market trends, and consumers’ wants, needs, and habits. It helps companies answer questions that influence decision-making and strategy, and can eventually result in a greater return on investment (ROI). Focus groups are a popular qualitative market research method. Surveys, however, are a great quantitative market

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  • tips-travel-tourism-market-research-01302019

    7 Tips to Help With Travel and Tourism Surveys | Visitor Market Research

    Thinking about doing a visitor survey for your travel and tourism related organization? You've come to the right place. Drive Research shares 7 tips to help you with your survey process covering everything from invite language to survey tips, reminders, and thank yous. If you are going to put the effort and time into running a visitor survey make sure you do it right. If you have little experience in market research it helps to reach out to an advisor or consultant to guide you on best practice

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  • visit-winery-market-research-01252019

    Increase Visits to Your Winery Through Market Research | 3 Options

    Wineries love market research! Common market research goals for wineries include better understanding target consumers and customers. This helps wineries create data-driven strategies to increase sales and winery visits. There are several objectives winery market research can address. Some typical market research objectives for wineries include gathering feedback from winery visitors, better understanding perception and satisfaction among target consumers, and gathering feedback from customers.

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  • shopping-trips-market-research-01172019

    Understanding Accompanied Shopping Trips | Market Research Benefits

    Sometimes in market research, reliance on a respondent’s memory just won’t do the trick to get the true answers. This is usually most true for research that requires many fine details or focuses on interactions with surroundings, like shopping research. Simulations do a better job of evoking the mindset of a real-world experience for participants but can still suffer from feeling too artificial. In cases like these, the best methodology is often an Accompanied Shopping Trip (AST). Also known a

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  • consider-research-partner-01072019

    4 Reasons Why You Should Consider a Market Research Partner

    We are living in the age of consumer convenience. Shipping is as fast as the blink of an eye. Purchases can be made online with a single click. Customer support is available around the clock. Businesses are catering to the demands of consumers like never before. Now we are seeing businesses that want to experience this new standard of service for themselves, and who can blame them? In the market research industry, these emerging client needs can be met through a partnership between the client a

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  • market-research-traits-12282018

    Best Market Research Companies | 13 Traits to Look For

    Not all market research companies are created equal. Searching for a quality vendor can be an overwhelming process for you as you try to balance budget with expertise. Outside of just market research, we are all looking for a vendor we can trust, who does quality work, and is affordable. Without having any prior experience with a market research company, this can become a difficult proposition. Here are 13 traits the best market research companies exemplify. Some of these traits are likely ass

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  • market-research-beginners-12072018

    Market Research for Beginners | Where to Get Started?

    Market research involves gathering information about needs, wants, preferences, and opinions. Market research is essential to the success of a company, organization, product, or brand, and it can be used to develop knowledge about a multitude of topics. Through market research, you can quickly become an expert on almost any topic through primary or secondary efforts. Market research can be used to better understand your customers’ preferences and needs, discover consumer buying habits, gauge br

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  • influence-market-research-firm-11212018

    4 Factors Which Should Influence the Decision of Your Market Research Firm

    Market research is instrumental to the success of a business or organization. It is possible for a business or organization to conduct their own market research projects (do-it-yourself or DIY) and I have previously written about low-budget market research options, but in order to maximize the benefits of a market research project, a professional market research company must be hired. According to Quirk’s directory of market research companies in the United States, there are almost 3,500 compan

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  • insight-analysis-customer-data-base-market-research-11202018

    Customer Insights Analysis: A Service to Help Profile Your Customer Database

    If you have a customer database or CRM tool, you are likely sitting on a wealth of information which can be used to generate customer insights, customer profiles, and customer segments. It's probably one of those things you and your organization has always wanted to dig into but it likely sits on the back burner due to a lack of time to give it the proper attention. Our partnership with a local agency with a national reach gives us the ability to gather an incredible amount of behavioral and de

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