Market Research Services Category

  • Blog: 5 Market Research Options for Home Improvement Companies

    5 Market Research Options for Home Improvement Companies

    Options. Everybody loves them. And lucky for home improvement companies looking to conduct market research, you have plenty of them. In this blog post, our market research company discusses five market research methodologies we'd suggest for companies working in the home services industry. Option #1: Customer Surveys When brands think of market research, customer satisfaction surveys are often the first thing that comes to mind. And for a good reason. This type of market research method

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  • guide-methodologies-market-research-data-04122019

    10 Types of Market Research to Consider in 2021 | Market Research Company

    Today’s business decision-maker has an abundance of marketing research methods available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. In this ultimate guide, our market research company will discuss 10 types of market research as well as their pros and cons. Online Surveys Phone Surveys Omnibus Surveys Mail Surveys Intercept Surveys Mystery Shopping Shop-Alongs Focus

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  • write market research rfp

    How to Write a Market Research Request for Proposal [+ Free Template]

    Writing a market research request for proposal (RFP) can seem like a daunting and overwhelming task. The RFP process involves a lot of time, energy, and information gathering. This of course is all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits your needs. But that's a little down the road for

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  • unique traits of a good market research consultant

    4 Factors to Look For in a Market Research Consultant

    Market research is known for its tools to produce data-driven insights that companies utilize to drive marketing, sales, product innovation, and other key strategies. However, what often goes overlooked is the consultant piece. Market research is a very specialized type of business consulting. It is not something everyone can do and often takes an experienced talent to be done well. Although market research firms may not be as abundant as per say, advertising or marketing agencies, as a buy

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  • sign you should invest market research

    9 Signs You Should Invest in Market Research

    Market research. Do I need to invest in it? Why do I need it? What can it answer for me? What will I get for ROI? How do I know if I need it? So many questions. You are not alone. Unlike marketing or advertising, market research is a very specialized and niche service offered by very few firms in local and regional markets. Because so many small and mid-size businesses use it infrequently, it's hard to determine when you should use it and when you shouldn't. Well, our national market research

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  • desk-researcher-how-use-02142019

    Desk Research | What It Is and How You Can Use It

    Sorry to disappoint some of you, but this post is not about finding the best deal on office furniture at IKEA. Desk research actually means something completely different in the world of market research. But, because our market research company hates turning people away with no advice or lessons learned, here is a great article on IKEA desk hacks. Okay, now back to using desk research when conducting a market research study. This method is about using data and information that already exists

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  • benefits of using third party market research firm

    Benefits of Using a Third-Party Market Research Firm

    When it comes to conducting market research, your organization has two choices: Conduct the study in-house Conduct the study using a third-party market research firm I suppose a third choice exists of not doing the market research at all, but we wouldn't recommend this. Each of the first two options provides its own unique advantages and disadvantages. As a third-party market research company, it would be in our best interest to convince you why you should use an outside party for your marke

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  • guide test markets research

    Top Test Market Cities for Research | 2020 Ultimate Guide

    Test marketing a product is exactly how it sounds. It is the process of testing the feasibility and success of a new product or service in an isolated area before unveiling the product or service through a full, national, or global launch. Test markets offer several advantages but also several concerns to think about as a business. Your brand has to determine if it is worth it. This ultimate guide to test markets will answer all of your questions on test markets and market research. The arti

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  • in-house-outsourced-market-research-tips-04292019

    Market Research: Is In-House or Outsourced Better?

    Market research is one of the most crucial things a company can invest in as part of their marketing, sales, or overall business strategy. Various types of market research methodologies help an organization understand: Customer satisfaction Competition Pricing models Consumers habits Market trends Product or project feasibility Employee engagement Overall, quantitative and qualitative market research strategies help companies investigate and answer questions that influence their strategy an

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  • how long does market research take

    How Long Does Market Research Take?

    From focus groups to in-depth interviews to surveys, are you left wondering how long market research actually takes? In truth, the answer is that it depends. However, we can provide some more information and context to those market research timelines below. There are several different factors involved which impact timelines for market research, but the biggest factors are: Understanding the objectives of the research. Developing an effective market research methodology to meet those needs. R

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  • sensitive-topics-market-research-consider-04232019

    Sensitive Topics in Market Research | 7 Factors to Consider

    In a typical market research project, the subject material is fairly uncontroversial. From time to time, our market research company has the pleasure of conducting surveys on fun topics like community beer preferences and the beloved Syracuse St. Patrick's Day Parade. However, there are also more sensitive topics in market research which require a different level of care and preparation. Participants may answer questions about their experiences with topics including: Financial struggle Medical

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  • Practice-ethical-market-research-tips-03202019

    Tips to Practice Ethical Market Research | Market Research Company NY

    Ethics are constantly evolving, especially in the world of market research. Information and data are powerful. When organizations have access to this type of information it also has a responsibility to make sure it is protected and used ethically. Researchers have many specific responsibilities when it comes to conducting market research. Learn more about tips to practice ethical research below from our market research company in NY. Use these tips to practice ethical market research. Tip

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