Market Research Services Category
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Focus Groups vs. Online Surveys: Making The Right Choice
Posted at: 4/11/2024 4:05 PM
When it comes to understanding what your customers or target audience really wants, you've got options. Two popular types of market research are focus groups and online surveys. But how do you know which one is right for you? Don't worry, we're here to help you figure that out. In this article, our market research company takes a closer look at focus groups and online surveys. We'll break down what makes each of them tick, what they're good at, and where they might fall short. By the time w