Market Research Services Category

  • benefits of using third party market research firm

    Benefits of Using a Third-Party Market Research Firm

    When it comes to conducting market research, your organization has two choices: Conduct the study in-house Conduct the study using a third-party market research firm I suppose a third choice exists of not doing the market research at all, but we wouldn't recommend this. Each of the first two options provides its own unique advantages and disadvantages. As a third-party market research company, it would be in our best interest to convince you why you should use an outside party for your marke

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  • guide test markets research

    Top Test Market Cities for Research | 2020 Ultimate Guide

    Test marketing a product is exactly how it sounds. It is the process of testing the feasibility and success of a new product or service in an isolated area before unveiling the product or service through a full, national, or global launch. Test markets offer several advantages but also several concerns to think about as a business. Your brand has to determine if it is worth it. This ultimate guide to test markets will answer all of your questions on test markets and market research. The arti

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  • in-house-outsourced-market-research-tips-04292019

    Market Research: Is In-House or Outsourced Better?

    Market research is one of the most crucial things a company can invest in as part of their marketing, sales, or overall business strategy. Various types of market research methodologies help an organization understand: Customer satisfaction Competition Pricing models Consumers habits Market trends Product or project feasibility Employee engagement Overall, quantitative and qualitative market research strategies help companies investigate and answer questions that influence their strat

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  • how long does market research take

    How Long Does Market Research Take?

    From focus groups to in-depth interviews to surveys, are you left wondering how long market research actually takes? In truth, the answer is that it depends. However, we can provide some more information and context to those market research timelines below. There are several different factors involved which impact timelines for market research, but the biggest factors are: Understanding the objectives of the research. Developing an effective market research methodology to meet those needs.

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  • write market research rfp

    How to Write a Market Research Request for Proposal (RFP)

    Any RFP process can seem like a daunting and overwhelming task regardless of whether it is written for market research or any number of industries. Request for proposals involves a lot of time, energy, and information gathering. This of course all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits y

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  • sensitive-topics-market-research-consider-04232019

    Sensitive Topics in Market Research | 7 Factors to Consider

    In a typical market research project, the subject material is fairly uncontroversial. From time to time, our market research company has the pleasure of conducting surveys on fun topics like community beer preferences and the beloved Syracuse St. Patrick's Day Parade. However, there are also more sensitive topics in market research which require a different level of care and preparation. Participants may answer questions about their experiences with topics including: Financial struggle Medica

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  • guide-methodologies-market-research-data-04122019

    The Ultimate Guide to Market Research Methodologies

    Today’s business decision maker has an abundance of marketing research methods available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. First, it’s important to establish the two types of market research, qualitative and quantitative, in order to gain a better understanding of the various marketing research methodologies. Qualitative research is an exploratory type of res

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  • Practice-ethical-market-research-tips-03202019

    Tips to Practice Ethical Market Research | Market Research Company NY

    Ethics are constantly evolving, especially in the world of market research. Information and data are powerful. When organizations have access to this type of information it also has a responsibility to make sure it is protected and used ethically. Researchers have many specific responsibilities when it comes to conducting market research. Learn more about tips to practice ethical research below from our market research company in NY. Use these tips to practice ethical market research. Tip

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  • diy-market-research-tools-03192019

    Do-It-Yourself Market Research Tools | 4 Mistakes Made

    I'll admit, market research may look simple to someone who has never done it before. Ask a few questions, get some answers, and unlock game-changing insights. This belief is probably why we see many people turn to do-it-yourself (DIY) market research tools online or through software. As someone who eats, sleeps, and breathes market research each day, I can't in good conscious say it will be easy to complete it on your own. That said, I have a few suggestions on how to best go about your own mar

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  • diy-market-research-tools-03192019

    Do-It-Yourself Market Research Tools | 4 Mistakes Made

    Before diving in, conducting in-house market research can be a tricky process. In this blog post we cover four common mistakes that the unsuspecting market research DIYer is bound to make. Give these pitfalls some thought before diving into your own study to make a decision with confidence.

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  • market-research-cost-savings-business-03042019

    How To Do Market Research | Cost Saving Tips for All Business Types

    After a quick google search on, "market research how to" I skimmed through a bunch of lengthy posts about the ins and outs of multi-faceted market research projects. Safe to say, there were major red flags in these posts. Most of these posts focused on image and awareness studies in particular. The posts talked about the difference between primary and secondary research, how to define a target audience, how to create customer/buyer personas, writing survey questions, and more. Honestly, it got

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  • desk-researcher-how-use-02142019

    Desk Research | What It Is and How You Can Use It

    Sorry to disappoint some of you, but this post is not about finding the best deal on office furniture at IKEA. Desk research actually means something completely different in the world of market research. This method is about using data and information that already exists for your own intents and purposes. You may better know this method as Secondary Research. In this post, I will cover what desk research entails and several of its valuable uses. At Drive Research, we use multiple tools that pr

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