Other Market Research Services
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What Does the Future Hold for Data-Driven Marketing and Privacy?
Posted at: 4/1/2024 4:10 PM
Content marketing is in its golden age, as more people than ever are tapping into their creative potential and producing entertaining, enlightening, and educational content millions genuinely want to consume. However, the fickle nature of hosting platforms and the tech behemoths that maintain them means such a career path is as uncertain as it is satisfying. It’s clear that creators need to galvanize their audiences if they want not just to make ends meet but to thrive. How can data-driven m
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What Is Brand Research? (& How To Do It Like Experts)
Posted at: 3/26/2024 12:30 PM
Brand market research is a crucial tool for businesses aiming to understand their brand's position within the market, consumer perception, and competitive landscape. Insights drawn from brand research guide strategic decisions across product development, marketing strategies, and customer engagement to enhance brand equity and loyalty. Effective brand market research utilizes both quantitative and qualitative data to paint a comprehensive picture of a brand's reach and resonance. Understand
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In-Depth Interviews (IDIs) in Market Research [2024 Guide]
Posted at: 3/22/2024 7:11 PM
Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph
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Explaining Key Opinion Leader (KOL) Market Research in Healthcare
Posted at: 3/21/2024 12:30 PM
Businesses that choose against market research are like ships that set sail without a navigation system, hoping to reach an unknown destination by following their gut. You might catch a lucky gust of wind now and then, but chances are you'll find yourself lost at sea, wondering why you didn't invest in a reliable map and a compass. Understanding target audiences and stakeholders is essential in healthcare for new product development, roadmaps, operations, training, marketing, and strategy.
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Demographic Segmentation: What Is It & How To Do It
Posted at: 3/18/2024 4:35 PM
These days in business, a one-size-fits-all approach to customers often just doesn’t cut it. It may appear cost-effective on the surface, but it neglects all the nuances of customer segments with varying needs and wants. Once you identify the need for customer segmentation, the next step is to decide how deep to go. Another type of segmentation is demographic segmentation, which allows you to identify a new layer of meaningful differences. This post will cover what demographic segmentation
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Brand Awareness: How To Measure & Improve It [2024 Guide]
Posted at: 3/11/2024 12:30 PM
Brand awareness is a fundamental aspect of marketing that references consumer recognition of a brand and its products or services. It serves as a foundation for constructing a brand's identity and its market presence. Establishing strong brand awareness is often the first stage in the consumer's purchase process (from research, social proof, and more). Without awareness, potential customers are less likely to consider a brand when making purchasing decisions. In this guide, we’ll go over ever
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Best Healthcare Marketing Strategies (2024)
Posted at: 2/16/2024 1:30 PM
In today's rapidly evolving healthcare landscape, implementing effective healthcare marketing strategies is crucial for providers to connect with patients, build trust, and ultimately thrive in a competitive market. With emerging trends, technological advancements, and shifting consumer behaviors, staying ahead requires a strategic approach tailored to the unique needs of the industry. In this post, we'll explore the most effective strategies that healthcare organizations can leverage to enh
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Best Marketing Strategies for Banks (2024)
Posted at: 2/9/2024 1:30 PM
In the intricate realm of banking in 2024, the significance of effective marketing strategies cannot be overstated. As financial institutions grapple with dynamic market conditions, implementing different marketing approaches is imperative to not only stay competitive but also to foster customer engagement and loyalty. To help, this blog post dives into several different bank marketing strategies to consider this year and their importance. Plus, we’ll share real-world examples of financial
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Online Casino Industry Statistics & 2024 Trends: The Future with AI
Posted at: 2/6/2024 8:12 PM
The casino industry with its multi-billion dollar stature, is still on the rise (and changing). From casinos currently open to the money wagered on a daily basis, there are tons of statistics to dive into in relation to the casino industry. In this blog post, we will take a look at some interesting and important casino industry statistics and explore their importance. We will also take a look at how these statistics can be used to look deeper at the industry as a whole. The Casino Indust
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What is White Label Market Research? (With Pros & Cons)
Posted at: 2/1/2024 1:30 PM
White-labeling products and services have existed for a long time. It’s not often immediately thought of in the professional services space. Still, it can be a fit if you are a brand or agency that needs an expert partner but you do not want to expose your client to some of the behind-the-scenes outsourcing. In this article, we will discuss... The definition of white labeling Examples of white labeling How white labeling relates to professional market research services How the process works
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How To Do B2B Audience Research The Right Way
Posted at: 1/30/2024 1:30 PM
You might be surprised by how much your B2B marketing strategy relies on knowing your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving different segments on the table. It's always possible to optimize your B2B customer journey too. In our current landscape, customer data is easily accessible (especially through market research). So when it comes to knowing your audience, there should be no reason for you not to know them better than they know themse
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Insights Community in Market Research [Ultimate Guide]
Posted at: 1/26/2024 8:03 PM
This ultimate guide discusses everything you need to know about insights communities and leveraging them for immediate and ongoing rich insights for your brand. Our market research company will define insights communities, benefits, recruitment, engagement, choices on how to build it, how it can be used, and the ROI. It is a comprehensive and ultimate guide to the insights community topic. Article contents What is an insights community? Benefits of an insights community for brands Building a