Other Market Research Services
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![Blog: Insights Community in Market Research [Ultimate Guide]](/media/6051/community.png)
Insights Community in Market Research [Ultimate Guide]
Posted at: 1/26/2024 8:03 PM
This ultimate guide discusses everything you need to know about insights communities and leveraging them for immediate and ongoing rich insights for your brand. Our market research company will define insights communities, benefits, recruitment, engagement, choices on how to build it, how it can be used, and the ROI. It is a comprehensive and ultimate guide to the insights community topic. Article contents What is an insights community? Benefits of an insights community for brands Building a
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Using Brand Insights To Improve Your Business Strategy
Posted at: 1/16/2024 1:30 PM
When it comes to your marketing and brand strategy, a lot goes into both the creation and execution of it. What if there was a way to make that process easier? That’s what brand insights can help with. Things like reaching your target audiences, improving your products based on feedback, and understanding where your brand stands with your audience and everyone else can be valuable info We'll give a closer look at how we approach brand insights for market research including how brand insights
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How To Conduct Pricing Research [Methods + Benefits]
Posted at: 12/5/2023 1:30 PM
Setting the right price for your product or service is a delicate balance. Whether you're launching a new product or reassessing your existing offerings, understanding the market and its pricing dynamics is essential. It's why many businesses conduct pricing market research to collect insights that allow them to thrive in any ever-evolving market. In this blog post, our pricing research company offers insights and practical tips to navigate the complexities and make informed pricing decisio
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Price Optimization: Be Confident the Price is Right
Posted at: 12/4/2023 3:55 PM
Nothing is more impactful in business than nailing the right price for your product or service. Nailing an optimal price point for products and services allows you to scale profitability, increase market share, price yourselves competitively with your peers, and ensure the value-to-cost equation is on point. In this blog post, our pricing research company delves into the realm of price optimization, exploring the key factors that influence pricing decisions and providing actionable insights
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![Blog: How to Conduct B2B Market Research [+Types & Benefits]](/media/5868/b2b-market-research-concept-1.jpg)
Conducting B2B Market Research [+Types & Benefits]
Posted at: 11/9/2023 1:30 PM
In the dynamic world of business-to-business (B2B), success hinges on making informed decisions. To achieve this, organizations often turn to B2B market research because it generates insights that guide them through the maze of opportunities and challenges. In this blog post, we'll explore the essential steps, types, and benefits of B2B market research, equipping you with the knowledge and strategies to not only stay competitive and carve out a winning edge in your industry. Looking to cond
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Airline Market Research: Options to Consider in 2024
Posted at: 10/25/2023 12:30 PM
Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su
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12 Cannabis Marketing Strategies for 2024
Posted at: 10/16/2023 12:30 PM
There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you
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How to Conduct Audience Research [Types & Examples]
Posted at: 10/13/2023 12:30 PM
As we all know, a brand is nothing without a solid understanding of its target audience! For businesses to see increased sales and continued growth, it's important they know who they're actually selling to. Believe it or not, 42% of marketers don't have a grasp on who their audience is. This is risky, as catering to the wrong market = wasted money and time. Who wants that? Hereinlies the importance of audience research. What is Audience Research? Audience research refers to the process
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AI in Market Research: Dos and Don'ts
Posted at: 9/28/2023 2:53 PM
Within less than a year, the popularity of artificial intelligence (AI) has expanded dramatically. From songs to images to videos, AI can seemingly create anything. But what does this mean for industries like market research? Believe it or not, AI in market research isn't new - but it's becoming more clear how this tool can be successfully leveraged. That said, there are areas where AI can hinder the research process. Keep reading to learn more about when it's best to use AI market research
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![Conducting a Competitor Analysis [2023 Ultimate Guide]](/media/5239/two-chess-pieces-symbolizing-competition-1.png)
Conducting a Competitor Analysis in 2024: Why It’s Needed
Posted at: 9/8/2023 12:30 PM
Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through the basics of this methodology, the components of a competitor assessment, why your business should conduct one, and more. Article Contents 📝 Navigate to a section that is of most interest to you or keep scrolli
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Sports Betting Market Research Options to Consider
Posted at: 7/27/2023 12:30 PM
There's no doubt that the sports betting landscape continues to evolve. In fact, betting on sports accounts for up to 40% of all legalized gambling revenue nationwide. As it does, using market research will be crucial to help betting companies and platforms stay efficient, while also growing amongst the competition. Below are sports betting market research options relevant companies should consider in 2024 and beyond. Benefits of Market Research for Sports Betting Sites No matter the to
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Cannabis Digital Marketing: 10 Experts Share Their Best Tips
Posted at: 7/20/2023 12:30 PM
The cannabis industry has witnessed a transformative shift in recent years, with legalization paving the way for a thriving market. In fact, 48% of cannabis consumers report using it every day with 78% of those surveyed sharing that their usage will only increase or stay the same in the next year. However, with the changing landscape comes unique challenges, especially when it comes to promoting cannabis products and services in the digital world. In this blog post, we delve into the realm o