Other Market Research Services
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What is Competitive Benchmarking? (& How You Can Do It)
Posted at: 4/24/2024 12:30 PM
Businesses stand to gain incredible amounts of useful data from competitor analyses. Gathering this type of data about key rivals in the industry gives businesses a unique edge against relevant companies. A common way to measure this edge is in the form of benchmarking. Benchmarking this data over time will show businesses how they stack up against competitors, allowing them to keep track of this each year. Doing this on a yearly basis is important, as businesses can look back on benchmarki
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Nonprofit Market Research: 5 Simple Steps to Execute a Project
Posted at: 4/19/2024 12:30 PM
Conducting nonprofit market research is incredibly important for a variety of reasons. Because nonprofits are so specific based on audience needs, market research helps shed more light on key demographics. Since doing this will help organizations better understand the needs of their audience, they can better align programs based on those needs. When nonprofits conduct market research, they're also able to optimize their outreach strategy due to the data. This will aid in everything from mar
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What Is Exploratory Market Research? A Guide From The Pros
Posted at: 4/2/2024 12:30 PM
Exploratory market research is a powerful method companies can use to understand customer needs and potentially identify new opportunities in the marketplace. It helps businesses get a grasp of the unknown by asking questions and gathering information in an open-ended way. Imagine being an explorer in a vast forest; that's what it’s like for marketers navigating the complex world of consumer behavior. They collect bits of data and insights as the guide to carving out a successful path in th
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What Does the Future Hold for Data-Driven Marketing and Privacy?
Posted at: 4/1/2024 4:10 PM
Content marketing is in its golden age, as more people than ever are tapping into their creative potential and producing entertaining, enlightening, and educational content millions genuinely want to consume. However, the fickle nature of hosting platforms and the tech behemoths that maintain them means such a career path is as uncertain as it is satisfying. It’s clear that creators need to galvanize their audiences if they want not just to make ends meet but to thrive. How can data-driven m
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What Is Brand Research? (& How To Do It Like Experts)
Posted at: 3/26/2024 12:30 PM
Brand market research is a crucial tool for businesses aiming to understand their brand's position within the market, consumer perception, and competitive landscape. Insights drawn from brand research guide strategic decisions across product development, marketing strategies, and customer engagement to enhance brand equity and loyalty. Effective brand market research utilizes both quantitative and qualitative data to paint a comprehensive picture of a brand's reach and resonance. Understand
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In-Depth Interviews (IDIs) in Market Research [2024 Guide]
Posted at: 3/22/2024 7:11 PM
Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph