Other Market Research Services

  • idis-interview-market-research-02152018

    What Are IDIs? Explaining In-depth Interviews in Market Research

    Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal. Keep reading to learn more about IDIs including the definition and the process you can expect when partnering with a third-party market research company. Choosing a Methodology: Explore or Measure? As a market research company serving organizations from co

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  • Blog: 4 Market Research Options for the Hotel and Hospitality Industry

    4 Market Research Options for the Hotel and Hospitality Industry

    As Americans and foreigners alike begin to resume their travel plans, there has never been a better time to distinguish yourself from the competition in the field of travel and hospitality. Our market research company recently reported that while 44% of respondents have not traveled domestically in the past 6 months, 75% plan to travel outside state lines within the next 6 months. With so many types of market research available, guests have the ability to pick and choose where they stay based

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  • Blog: 4 Benefits of Conducting Market Research on Your Competitors

    4 Benefits of Conducting Market Research on Your Competitors

    While competition may be worrisome, it's inevitable. Plus it can be a tremendous motivator for your business. Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the competitive landscape will provide you a unique perspective on how competitors operate and what you can do to stay ahead. This blog post will discuss the various benefits and types of market research methods perfect for

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  • 4 Market Research Options for the Travel & Tourism Industry

    After hitting the pause button, the American travel and tourism industry appears to be revving back up. For instance, our studies show that while 44% of respondents have not traveled domestically in the past 6 months, 75% plan to travel outside state lines within the next 6 months. With screenings at airports across the country hitting a high spot since the beginning of the pandemic, people are ready to hit the road and climb the skies. And as people begin to plan their revenge travel, now is

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  • Blog: Defining Ad Tracking Research (& All The Ways To Measure It)

    Defining Ad Tracking Research (& All The Ways To Measure It)

    When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research

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  • Blog:

    Brand Awareness Trackers: How to Measure Brand Recognition Over Time

    This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva

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  • Blog: Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment

    Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment

    Most businesses are well aware that they compete with others for a share of their market. But how many really understand the full picture of their competition? Enter a business competitive analysis. There may be plenty you have learned about your competitors over time through... Hearsay through customers Intel from industry contacts Your own informal research and poking around Because of this you probably have shaped a general profile of your top competitors. However, there is real valu

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  • Blog: 5 Reasons Why You Should Ditch Mall Research

    5 Reasons Why You Should Ditch Mall Research

    With major retailers permanently closing their doors and consumers opting for online shopping (an issue only exacerbated by Coronavirus), the future for shopping malls is grim. According to CNBC,  25% of malls expected to close over the next 5 years. As mall foot traffic declines, that puts a hindrance on mall market research. For decades, retailers relied on mall market research methodologies such as: Kiosk surveys Intercept surveys Mobile ethnography However, this type of market research

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  • Blog: Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    After spending months or even years perfecting your product, you are ready to introduce it to the market. However, there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. In this blog post, our market research company discusses product naming surveys as well as tips and tricks on the process of finding the perfect product name. The Process of Finding the Perfect Product Name with Surveys

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  • Blog Post: Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. Logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. This blog post cover

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  • Blog: How to Measure Product Awareness and Purchase Intent | Market Research Company

    How to Measure Product Awareness and Purchase Intent

    When it comes to promoting products and services, there are a lot of unanswered questions as it pertains to your target audience. What percentage of Americans are aware of your product or service? What percentage of Americans are aware of your competitor's products and services? Are certain demographics more aware of your brand vs. a competitor and vice versa? As with solving most business objectives, market research can help. Product awareness and purchase intent research provide brands wi

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies come into play. Garbage in = garbage out. To execute a successful survey, you must ask the right questions. Use these sample brand equity survey

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