Is there anything more fun than testing out a new product? It is almost like a sneak peak or insiders view of a product, service, or concept before the general public knows about it. Product testing is a foundational piece of market research.
A variety of feedback can be obtained from a product test. This includes items like potential appeal and demand, barriers to usage, likelihood to purchase, uncovering issues, and discovering drivers to satisfaction.
Want some insight as to how the process works and 5 tips? Here you go.
Thinking about product testing a new concept? Follow these 5 important tips before you get started.
Tip 1: Understand Your Objectives
Garbage in. Garbage out. Make sure you put the time in up front to understand your goals and expectations of the study. What do you want to learn? How do you want to use the results? How will the data guide you on your market launch. Define and answer all of these with as much detail as possible. Having a clear understanding on direction will help a product testing market research company design an approach and methodology that fits.
Tip 2: Determine Where to Test
One of the biggest unknowns you'll want to determine is where to test. Pick markets that most resemble your target market. If you are looking for a representation of testers that matches the nation as a whole consider cities like Syracuse NY, Albany NY, or Rochester NY. The demographics of these cities match the U.S. as a whole. They are relatively inexpensive media markets so you will not break the bank.
Here is your ultimate guide to test markets.
Tip 3: Develop a Recruitment Screener
A recruitment screener is the tool and questionnaire you use to qualify participants for your product testing market research project. Use this survey to ensure you recruit the correct participants. In this recruitment screener you want to ask questions around behaviors and demographics. Asking demographics will make sure your testing pool matches your target audience or the U.S. population as a whole.
Here is some more information on a market research screener.
Tip 4: Find a Product Testing Company
Even if you do not write the screener, an outline will suffice. So now you have the outline of criteria you want to recruit for, the cities, and your objectives. You are ready to roll in selecting a product testing market research company. Choose a company that has a background in product testing, has a process in place, and can communicate the details on what to expect in the market research proposal.
Tip 5: Follow a Strict Process
Process is important with a product testing project. What gets measured, gets managed. Some of the best market research companies will produce a project workplan. This highlights key tasks, deliverable dates, and responsible parties. Having a plan in place ensures everything runs smoothly. It also requires some forethought which is helpful when it comes to product testing. The teams will need to make adjustments on the fly as issues arise.
Drive Research is a product testing company located in Syracuse, NY. Our company works with clients across the world to test products in U.S. markets. We manage the entire product testing process for you from start to finish.
Questions about an upcoming product testing project?