Working with Our Milwaukee Market Research Company
Drive Research is a market research company serving Milwaukee, WI. We specialize in many forms of custom market research services such as surveys, focus groups, qualitative recruiting, and a variety of other studies.
No one organization or company in Milwaukee is the same, so why should your market research be? Drive Research will work with your team to execute a customized study, including questions, processes, approaches, and reporting.
By working with our Milwaukee market research company, your organization can rely on fact-based insights from customer or non-customer feedback to fuel business and marketing strategies.
At the end of the market research project, you will be given the answers you need from those who matter most to your organization.
Interested in learning more about our Milwaukee market research firm? Contact us!
Milwaukee Market Data
The data below details highlights from some of the market's key demographics, including the population, age, households, income, and employment of Milwaukee.
Population
In 2019 population estimate in Milwaukee was 2,346,218. The 2010 Census revealed a population of 2,307,916, and in 2000 it was 2,205,443, representing a 4.6% change. It is projected the population in this area will be 2,353,113 in 2024, representing a change of 0.3% from 2019. The current population is 49.2% male and 50.8% female as of 2019. In 2019, the median age of the population in Milwaukee was 38.6.
Age
The biggest age group living in Milwaukee as of 2019 was 55 to 64 year-olds (~325,000 people). The smallest age group living in Milwaukee as of 2019 was those 65-years-old and older (~40,000). People living in Milwaukee, who are 25 to 34 and 45 to 54, are similar sizes (~310,000).
Households
Most households in Milwaukee are a 2-person household (34.4%). 1-person households make up the second-largest group at 28.8% of people living in Milwaukee. The third-largest group is 3-person households, with 15.3% of the population.
Income
In 2019, 26% of household income in Milwaukee was $100,000 or higher. The next largest household income group in this selected geography was $25,000-$49,999 (22%).
Employment
Over one million people have jobs in Milwaukee (1,126,182). The largest industry of working people in Milwaukee as of 2019 was services such as hotel services, health services, and educational services (39.4%). The second-largest employment industry in 2019 was manufacturing (17.8%), while the third-largest employment industry was retail trade (17%).