Net Promoter Score Company

At Drive Research, we help a multitude of companies with online surveys and net promoter score projects.

Our market research company has over 80 years of experience designing industry-leading surveys, sourcing respondents, and sharing expert recommendations based on the data.


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What is Net Promoter Score?

In our words, net promoter score is a measure of a customer's willingness to recommend a company’s product or service to their friends and family. The scoring index typically ranges from -100 to 100 and includes scoring categories. It’s used as an identification for how satisfied a customer is with a company’s products or services, how loyal (or not loyal) they are to the brand, and their overall relationship with the organization.

net promoter score calculation

Our Full-Service Net Promoter Score Capabilities

At Drive Research we treat your success like our success when it comes to net promoter score surveys. We bring a level of professionalism and care to your study that we would bring to our own business. Here’s how our net promoter score company is different.


End-to-end project management

Collecting quality and accurate feedback requires more than a DIY survey platform. Drive Research offers a full-service market research experience so you can focus on other aspects of your business.


An NPS survey with Drive Research includes:

  • Dedicated project management team
  • Custom project building based on goals
  • Best practice survey designs, question types, and language
  • Survey set up and programming
  • Data quality and data cleaning
  • Managed email survey campaigns, invitations, and reminders
  • Client portal with access to real-time survey responses
  • Recommendations for how to use the data for business strategy


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Custom written surveys

No two companies are the same. Each has its own unique goals and objectives for market research. Even net promoter score surveys should be custom written with the proper scale and terminology.

In addition to our custom-designed surveys, we support both simple and complex question types. From multiple choice to conjoint analysis, Drive Research writes surveys to ensure data accuracy, engaged respondents, and satisfied clients.



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Data quality controls

Ensuring high data quality is critical for net promoter score surveys. After all, these insights will drive decision-making for your business, marketing, and sales strategy.

Our net promoter score studies ensure results are accurate and trustworthy by completing data quality checks. We include flagging duplicate IP addresses, reviewing all open-ends, controlling for question speeders, eliminating response straighteners, and more.




We act as net promoter score consultants

After fielding the survey data, you’ll receive more than an export of data and numbers. Drive Research offers clients various reporting packages from topline summaries to comprehensive presentations.

Many of our reports include a question-by-question analysis, key takeaways, executive summary sections, data visualizations, and industry benchmarking data. You will walk away with actionable recommendations from the data we collect to accelerate business strategy.



Conduct third-party net promoter score surveys and earn quality, actionable data

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See Why Businesses Love Drive Research For Net Promoter Score Surveys

The portfolio of clients at our online survey agency includes various types of B2B and B2C organizations across the world. We bring a level of importance to your project that we would bring to our own business. It is important to our team to manage both client and respondent expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.

Frequently Asked Questions About Net Promoter Score

What is a good Net Promoter Score for a company?

The creators Bain & Company, say that an NPS score above 0 is good, above 20 is great, and above 50 is amazing. Anywhere above 80 is the top percentile of responses.

How do you determine the Net Promoter Score for a company?

You first need to capture a likelihood to recommend rating from your target audiences on a 0 to 10-point scale. Then, calculate your NPS score by summarizing your responses and subtracting the proportion of detractors (0 to 6 ratings) from the proportion of promoters (9 and 10 ratings). For example, if 60% of respondents are promoters, 10% are detractors, and 30% are passives, your NPS would be 50 (60 - 10 = 50).

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